print media analysis dec 2015 by source media track pakistan
TRANSCRIPT
Market: PakistanMonth : December 2015
Data Statistics
Mediatrack monitor collect the data from Karachi, Lahore, Islamabad Hyderabad & Multan regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending analysis are made separately from Publications and Magazines.
Data Source:
Media analysis based on Publications
TOP 20 Categories% share of spend
CONS
TRUC
TIO
N CO
MPA
NIES
BANK
S
FEDE
RAL G
OVE
RNM
ENT
INST
ITUT
ES
GOVT
OF
PUNJ
AB
GOVT
OF
SIND
GOVT
OF
KHYB
ER P
AKHT
UNKH
WA
INSU
RANC
E CO
MPA
NIES
HOSP
ITAL
S
HOTE
LS/R
ESTA
URAN
TS
LUBR
ICAN
TS
INVE
STM
ENT
COM
PANI
ES /
SAVI
NG C
ENTR
ES
WAT
CHES
SHO
PS
UPS/
BATE
RIES
/GEN
ERAT
ORS
/CAB
LES
MO
BILE
PHO
NE O
PERA
TORS
GARM
ENTS
/FEB
RICS
/LAW
NS
BEAU
TY /
MED
ICAT
ED S
OAP
S / F
ACE
WAS
H
CHAI
N ST
ORE
S
RAZE
RS
17%
12% 11%10%
7% 7%
2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Data Source:
TOP 20 Players% share of spend
Data Source:
GO
VERN
MEN
T O
F PA
KIST
AN
GO
VERN
MEN
T O
F PU
NJA
B
BAHR
IA T
OW
N
NAT
ION
AL B
ANK
OF
PAKI
STAN
DEFE
NCE
HO
USI
NG
AU
THO
RITY
COM
MO
NER
S SK
Y G
ARDE
NS
PVT
LTD
GO
VERN
MEN
T O
F KH
YBER
PAK
HTU
NKH
WA
LAHO
RE U
NIV
ERSI
TY O
F M
ANAG
EMEN
T &
SCI
NCE
S
TREE
T CO
RPO
RATI
ON
LTD
ALLI
ED B
ANK
LTD
SAM
AMA
CON
STRU
CTIO
N C
O.
HABI
B BA
NK
LTD
GO
VERN
MEN
T O
F SI
NDH
SUI N
ORT
HERN
GAS
CO
MPA
NY
PAKI
STAN
TEL
ECO
MM
UN
ICAT
ION
CO
MPA
NY
LTD
MU
SLIM
CO
MM
ERCI
AL B
ANK
SAM
SUN
G E
LECT
RON
ICS
STAT
E LI
FE C
ORP
ORA
TIO
N P
AKIS
TAN
NEW
JUBI
LEE
INSU
RAN
CE
HIG
HER
EDU
CATI
ON
CO
MM
ISSI
ON
11%
5%
3%2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 Brands% share of spend
GOVE
RNAM
ENT
OF
SIND
H
NATI
ONA
L BAN
K O
F PA
KIST
AN
COM
MO
NERS
GO
LD V
ALLE
Y
GOVE
RNM
ENT
OF
PAKI
STAN
BAHR
IA T
OW
N M
ALL O
F IS
LAM
ABAD
LUM
S
GOVE
RNAM
ENT
OF
PUNJ
AB
FEDE
RAL B
OAR
D O
F RE
VENU
E
NATI
ONA
L ACC
OUN
TABI
LITY
BURE
AU
BAHR
IA F
ARM
HOUS
ES K
ARAC
HI
SAM
AMA
GULB
ERG
MAL
L & R
ESID
ENCY
SUI N
ORT
HERN
GAS
MIN
ISTR
Y O
F IN
TERR
IOR
PUNJ
AB
STAT
E LIF
E BI
MA
ALLIE
D BA
NK
DHA
PENT
A SQ
UARE
DIRE
CTO
RATE
OF
CONS
UMER
PRO
TECT
ION
COUN
CIL
DHA
OAS
IS K
ARAC
HI
NEW
JUBI
LEE
INSU
RANC
E
HIGH
ER E
DUCA
TIO
N CO
MM
ISSI
ON
5%
3%2% 2%
2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Data Source:
TOP 10 Urdu Publication% share of spend
JANG EXPRESS NAWA-E-WAQT DAILY DUNYA KHABRAIN NAI BAAT KAWISH AUSAF JEHAN-E-PAK-ISTAN
DAILY PAKISTAN
40%
16%
13%12%
6%4%
2% 2% 1% 1%
Data Source:
TOP English Publication% share of spend
DAWN THE NEWS EXPRESS TRIBUNE
BUSINESS RECORDER
DAILY TIMES THE NATION PAKISTAN OBSERVER
PAKISTAN TODAY
DAILY PAK-ISTAN
THE FRONTIER POST
34%
21%
12%11%
8%
6%
3%2% 2%
0%
Data Source:
Page Type Wise Analysis% share of spend
BACK COVER25%
BACK INSIDE1%
CENTRAL SPREAD0.72%
FRONT COVER23%
FRONT INSIDE6%
INSIDE44%
Data Source:
Region Wise Spending% share of spend
Hyderabad1%
Islamabad26%
Karachi35%
Lahore34%
Multan4%
Data Source:
English Vs Urdu Publication% share of spend
ENGLISH42%
URDU58%
Data Source:
Monthly TrendBased on Spend
Data Source:
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
6%
7%
9%
8%
10%
9%
6%
9%
9%8%
8%
11%
Media analysis based on Magazines/Digest
TOP 20 Categories
BEAUTY CREAMS / MASKS
GARMENTS/FEBRICS/LAWNS
MEDICINE
READY TO COOK FOODS
COUGH & COLD MEDICINES
PAINTS
COOKING OIL & GHEE
LOTIONS/OILS
SHOPS
SAUCES/SEASONINGS/PICKLES
HAIR COLORS/GEL/LOTIONS
WATCHES
BISCUITS
HOSPITALS
JAMES & JELLY \ HONEY
DIGESTIVE
PURGATIVES
SHOES & SANDLES
SHAMPOOS
MEDICATED CREAM \ POWDERS
9%
7%
5%
4%
4%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
TOP 20 Players
COSLAB PAKISTAN
IQRA LABORATORIES
ICI PAKISTAN LTD
OXFORD GARMENTS
YOUNGS FOODS
MARHABA LABORATORIES (PTV) LTD
WHITE SECRET BEAUTY CREAM
MARRIANA INTERNATIONAL
K n S FOODS
QARSHI INDUSTRIES (PVT) LTD
CONTINENTAL BISCUITS LTD
STILLMANS BEAUTY PRODUCTS
ENGLISH BISCUITS MANUFACTURERS (PVT) LTD
S J HERBAL LABS PAKISTAN
MEDORA OF LONDON
KAMAL LABORATORIES
VICTORINOX
STYLO SHOES
LEEDS GARMENTS
SAMSUNG ELECTRONICS
6%
5%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
TOP 20 Brands
K&NS WAY CLUB
OXFORD SWEATERS
ICI DULUX VISUALIZER
KAMAL LABORATORIES
QARSHI JOHAR JOSHANDA
GOLDEN PEARL WHITENING MOISTURIZING LOTION
MOM & ME BABY PRODUCTS
GOLDEN PEARL BEAUTY CREAM
HASHMI ISPAGHOL
TIBET HONEY LOTION
CARE HEEL CREAM
SHAUKAT KHANUM CANCER HOSPITAL
LU WHEATABLE BISCUITS
CARE NATURAL HONEY LOTION
YOUNGS HONEY
MEDICAM DENTAL CREAM
AL-KARAM STUDIO
LASANI ARQ-E-MEHZAL
HAPPILAC PAINT
ENGLISH UBTAN TURMERIC CREAM
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Color Vs Black & White Ad Spend Ratio
BLACK & WHITE6%
COLOUR94%
Page Type Wise Spent
BACK COVER3%
BACK INSIDE3%
CENTRAL SPREAD8%
FRONT INSIDE4%
GET FOLD2%
INSIDE79%
For Quires :
Postal Address :mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road off Shahrah-e-Faisal, Karachi-Pakistan
Phones/Faxes Phone: +9221-34583302-3 Fax: +9221 34576659