new app marketing plan

Hotstar is a digital and mobile entertainment platform. The app also offers videos from cricket tournaments and other

professional sporting leagues like Pro kabaddi league and Indian Super League. For TV shows, hotstar features latest and classic episodes from television shows on its group channels (content partners) like Star Plus, Life OK, channel V, Asianet, Asianet Plus, Asianet Suvarna, Maa TV and Star Vijay, Star Jalsha, and Star Pravah amongst others.

English dramas and serials that premiere internationally and are showcased on Star World, are also featured on hotstar.

Hotstar also streams Game of Thrones and other HBO serials which are not offered by netflix Or any other similar provider.

Some cricket talk shows like Juicy Half Volley (A World Cup Weekly Wrap-up) has been put exclusively on hotstar.

HOTSTAR+

COMPANY OVERVIEWCORE COMPETENCIESExcellent customer relationship management practices.Adoption of latest data analytics techniques.Diverse content, reliable sources and sharing options.

STRATEGIC ASSETSPositioned as the favored destination for college students

and young professionals.The expected large user base.In app advertisements that will generate revenue.Communication partners.Aim is not to compete with existing content app but to fill

the market gap created by them.

Social media users.

College students.

Sports oriented people

Can be of any age bracket, particularly 18-25 years of age.

The primary goal is to get 50000 customers registered within 9-11 months with a conversion rate of (1-3)% i.e. from free to paid users.

Generate a worldwide predilection through customer viewership/trial downloads in the app’s first 2 months.

Aim to achieve more sponsorships and tie-ups with upcoming collaborators.

POSITIONINGPOINTS OF PARITY Quality streaming available. Free of cost. Works on low bandwidth. Comfortable and user friendly.POINTS OF DIFFERENCE No painful advertisements in premium

version. No crashes and video interruptions. Different languages included. Downloading videos in any quality. Skipable ads.

FEATURES FREE VERSION A Few tv shows and movies. Movie trailers and latest songs. Live cricket and sports. Resume from where it was left off. Choose quality of video.PREMIUM VERSION Bigger library. No ads. A variety of languages. Download and watch videos offline in

any quality. No interruptions.

PROMOTIONSBuild in social calls to action.Social word of

mouth is one of the best ways to grow user base.

Build in social sharing so users can brag about what they’ve accomplished.

Reach out to influencers.Feature the app in an official blog.Feature the app in emails.Create a demo video and share it.

PLACEGoogle play storeAmazon app storeRecommended websitesOpera mobile storeGetJar SlideMeAppBrainAppsLib