enterprise ux: what, how & why in 20 short minutes

Enterprise User Experience

~Dave MaloufHead of Interaction Design @Rackspace@daveixd // dave.ixd@gmail.comhttp://about.me/daveixd

28 August, 2014 // @uxaustralia

Enterprise User Experience?

• Is there such a thing?

• What changes as a designer if it is a thing?

• Why you should consider doing it?

What does enterprise

mean?

Simply putA really large

monolithic organization.

Where things happen really slowly, if they happen at all.

CLUSTERFμ¢K

Two major properties1. Decision makers (customers) are not the end

users or problem owners

2. 90% of users use 10% of your features. They each use a different 10%

Types of Enterprise Design• In the enterprise

• For the enterprise

Poll:Is "Enterprise User

Experience" a distinct practice of UX?

A question asked of me recently• "Isn't what makes Enterprise context unique

less about doing design differently and more about the context of the actions."

• "Isn't it all still users with problems we are solving on their behalf?"

Yes, AND ...

1.SCALE• Variation and quantity of personas

• Research

• Stakeholders

• Complexity

2.Wickedness• The level of "influence" over control of the

ecosystem

3.PACE• Funding/Sales cycles

• Public quarterly reporting

4.Proximity• The abstracted distance between the

customer and the problem owner

Do these things

change the way you

need to do design?

Here's what changes for me

New tools• To manage scale (depth &

breath) of data

• Collaboration tools that connect not just people, but artifact relationships

• Connect touch points & communicate the value stream

StoriesThese are even more important

• To connect stakeholders to problem space

• Validate within contexts without building

• To coalesce a shared vision

• To evaluate the value stream

Why do I do this?

But really ...

If the people

buying & using these can do their

job, ...

... maybe, we can

make sure these

people get better lives.

QuestionsDave Malouf

@daveixd // dave.ixd@gmail.comhttp://about.me/daveixd