enterprise ux: what, how & why in 20 short minutes

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Enterprise User Experience ~ Dave Malouf Head of Interaction Design @Rackspace @daveixd // [email protected] http://about.me/daveixd 28 August, 2014 // @uxaustralia

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In this short talk given at UX Australia, August 2014, in Sydney, Dave talks about his evolving perspective on what is Enterprise UX, why it is distinct and important talk about separate from general UX, and why it is important for more practitioners to be involved.

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Page 1: Enterprise UX: What, How & Why in 20 short minutes

Enterprise User Experience

~Dave MaloufHead of Interaction Design @Rackspace@daveixd // [email protected]://about.me/daveixd

28 August, 2014 // @uxaustralia

Page 2: Enterprise UX: What, How & Why in 20 short minutes
Page 3: Enterprise UX: What, How & Why in 20 short minutes

Enterprise User Experience?

• Is there such a thing?

• What changes as a designer if it is a thing?

• Why you should consider doing it?

Page 4: Enterprise UX: What, How & Why in 20 short minutes

What does enterprise

mean?

Page 5: Enterprise UX: What, How & Why in 20 short minutes
Page 6: Enterprise UX: What, How & Why in 20 short minutes

Simply putA really large

monolithic organization.

Where things happen really slowly, if they happen at all.

Page 7: Enterprise UX: What, How & Why in 20 short minutes

CLUSTERFμ¢K

Page 8: Enterprise UX: What, How & Why in 20 short minutes

Two major properties1. Decision makers (customers) are not the end

users or problem owners

2. 90% of users use 10% of your features. They each use a different 10%

Page 9: Enterprise UX: What, How & Why in 20 short minutes

Types of Enterprise Design• In the enterprise

• For the enterprise

Page 10: Enterprise UX: What, How & Why in 20 short minutes
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Poll:Is "Enterprise User

Experience" a distinct practice of UX?

Page 15: Enterprise UX: What, How & Why in 20 short minutes

A question asked of me recently• "Isn't what makes Enterprise context unique

less about doing design differently and more about the context of the actions."

• "Isn't it all still users with problems we are solving on their behalf?"

Page 16: Enterprise UX: What, How & Why in 20 short minutes

Yes, AND ...

Page 17: Enterprise UX: What, How & Why in 20 short minutes

1.SCALE• Variation and quantity of personas

• Research

• Stakeholders

• Complexity

Page 18: Enterprise UX: What, How & Why in 20 short minutes

2.Wickedness• The level of "influence" over control of the

ecosystem

Page 19: Enterprise UX: What, How & Why in 20 short minutes

3.PACE• Funding/Sales cycles

• Public quarterly reporting

Page 20: Enterprise UX: What, How & Why in 20 short minutes

4.Proximity• The abstracted distance between the

customer and the problem owner

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Page 22: Enterprise UX: What, How & Why in 20 short minutes

Do these things

change the way you

need to do design?

Page 23: Enterprise UX: What, How & Why in 20 short minutes

Here's what changes for me

Page 24: Enterprise UX: What, How & Why in 20 short minutes

New tools• To manage scale (depth &

breath) of data

• Collaboration tools that connect not just people, but artifact relationships

• Connect touch points & communicate the value stream

Page 25: Enterprise UX: What, How & Why in 20 short minutes

StoriesThese are even more important

• To connect stakeholders to problem space

• Validate within contexts without building

• To coalesce a shared vision

• To evaluate the value stream

Page 26: Enterprise UX: What, How & Why in 20 short minutes

Why do I do this?

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But really ...

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If the people

buying & using these can do their

job, ...

Page 31: Enterprise UX: What, How & Why in 20 short minutes

... maybe, we can

make sure these

people get better lives.

Page 32: Enterprise UX: What, How & Why in 20 short minutes

QuestionsDave Malouf

@daveixd // [email protected]://about.me/daveixd