bdlive opportunities 2013
Post on 09-Jul-2015
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NEW FEATURES INCLUDE• A merger of the two previous
online publications• A richer level of journalism• 18 Hour newsroom (for better
LIVE coverage)• Better audience engagement
through ‘my console’ feature & other new tools
• Improved overall user experience.
I N T R O D U C I N G
122,000 Unique Users448,000 Page Views
SOURCE:
September 2012
: : THE BD LIVE USAGE ANALYSIS
USAGE ELEMENTS
Unique Users (to date): 329 500 317 000Unique Sessions: 693 000 511 000Page Views (PI’s): 1 810 000 1 788 000Average Session Duration: 03:46 Minutes 2:43 MinutesAverage Page Views Per Session: 2.61 2,68
• User Engagement levels have increased• Unique Users have increased
: : NATURE OF THE AUDIENCE
GenderMale 72% Female: 28%
AgeEvenly distributed from 25-59 with a bias towards the 30-44 segment.
Other Facts Education: 77% have a Diploma
or Degree while 40% have a post grad degree
45% have a total annual household income (before tax) of more than R550 000
55% access the site from work while 37% access it from home
Occupation: 27% hold Executive/ Senior Management positions
SOURCE:Based on Business Day Online UsageSABRE 2010
0.05%
0.30%
74.12%
1.70%
1.70%
6.78%
3.21%
10.41%
Based On Combined BD & BDL Audience Analysis
: : GLOBAL AUDIENCE DISTRIBUTION
August 2012
Advertising & Sponsorships
: : O P P O R T U N I T I E S
: : O P P O R T U N I T I E S
Advertising & Sponsorships > STANDARD ROS Banner Advertising
Normal Leaderboard728x90
Normal MPU300x250Capacity for 3 MPU’s per page with 2 Below the fold
: : O P P O R T U N I T I E S
Advertising & Sponsorships > PREMIUM ROS Banner Advertising
SUPER Leaderboard1000x90
SUPER AD-BOX300x600Capacity for 3 MPU’s per page with 2 Below the fold
: : O P P O R T U N I T I E S
Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising
SUPER Leaderboard1000x90 PUSHING
downward to 1000x270 on user initiation*
SUPER AD-BOX300x600Capacity for 3 MPU’s per page with 2 Below the fold
*Standard Rich Media Rules Apply
: : O P P O R T U N I T I E S
Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising
SUPER Leaderboard1000x90
SUPER AD-BOX300x600 Expanding to
600x600 on user
activation.*
*Standard Rich Media Rules Apply
: : O P P O R T U N I T I E S
Advertising & Sponsorships > STANDARD Specialized Banner Advertising
OPTIONS:728X90, 1000x90, 300X250, 300X600Targeted to specific sections of the site only
: : O P P O R T U N I T I E S
Advertising & Sponsorships > eNewsletter Advertising
Opportunities Exist On: 2 Daily eNewsletters
(Morning & Evening)
1 ‘Breaking News’ Newsletter (Whenever There Is Breaking News)
728X90, 300x250, 468x60 Banner Placements+ Additional Exposure for Web Sponsors (Markets & Weather)
: : O P P O R T U N I T I E S
Advertising & Sponsorships > Section SPONSORSHIPS
VARIATIONS INCLUDE:1. Page Branding (Sponsored By)2. Ownership of Banner Placements3. Co-Branded ROS Traffic Drivers4. Branding on Associated Widget*
*Where Applicable
Costs are Variable, depending on Section Traffic/ Popularity
: : O T H E R O P P O R T U N I T I E S
Advertising & Sponsorships > BD Live Online
Additional Opportunities include:
Video Pre/Post Rolls Insights & Focus Pages Country Reports BD Live Dialogues
: : O T H E R O P P O R T U N I T I E S
Advertising & Sponsorships > FINANCIAL MAIL Online
Standard Banner Advertising Premium Banner Advertising Video Pre/Post Rolls Section Sponsorship
Opportunities Quarterly & Annual Sector
Report Sponsorships Corporate Reports
UNIQUE USERS: 37 000PAGE VIEWS (PI’S): 162 000
: : O T H E R O P P O R T U N I T I E S
Advertising & Sponsorships > SUMMIT TV Online
Standard Banner Advertising Premium Banner Advertising Video Pre/Post Rolls Section Sponsorship
Opportunities Quarterly & Annual Sector
Report Sponsorships (with TV Series Element)
Corporate Reports (With TV Series Element)
UNIQUE USERS: 16 000PAGE VIEWS (PI’S): 48 000
Thank You…
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