NEW FEATURES INCLUDE• A merger of the two previous

online publications• A richer level of journalism• 18 Hour newsroom (for better

LIVE coverage)• Better audience engagement

through ‘my console’ feature & other new tools

• Improved overall user experience.

I N T R O D U C I N G

122,000 Unique Users448,000 Page Views

SOURCE:

September 2012

: : THE BD LIVE USAGE ANALYSIS

USAGE ELEMENTS

Unique Users (to date): 329 500 317 000Unique Sessions: 693 000 511 000Page Views (PI’s): 1 810 000 1 788 000Average Session Duration: 03:46 Minutes 2:43 MinutesAverage Page Views Per Session: 2.61 2,68

• User Engagement levels have increased• Unique Users have increased

: : NATURE OF THE AUDIENCE

GenderMale 72% Female: 28%

AgeEvenly distributed from 25-59 with a bias towards the 30-44 segment.

Other Facts Education: 77% have a Diploma

or Degree while 40% have a post grad degree

45% have a total annual household income (before tax) of more than R550 000

55% access the site from work while 37% access it from home

Occupation: 27% hold Executive/ Senior Management positions

SOURCE:Based on Business Day Online UsageSABRE 2010

0.05%

0.30%

74.12%

1.70%

1.70%

6.78%

3.21%

10.41%

Based On Combined BD & BDL Audience Analysis

: : GLOBAL AUDIENCE DISTRIBUTION

August 2012

Advertising & Sponsorships

: : O P P O R T U N I T I E S

: : O P P O R T U N I T I E S

Advertising & Sponsorships > STANDARD ROS Banner Advertising

Normal Leaderboard728x90

Normal MPU300x250Capacity for 3 MPU’s per page with 2 Below the fold

: : O P P O R T U N I T I E S

Advertising & Sponsorships > PREMIUM ROS Banner Advertising

SUPER Leaderboard1000x90

SUPER AD-BOX300x600Capacity for 3 MPU’s per page with 2 Below the fold

: : O P P O R T U N I T I E S

Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising

SUPER Leaderboard1000x90 PUSHING

downward to 1000x270 on user initiation*

SUPER AD-BOX300x600Capacity for 3 MPU’s per page with 2 Below the fold

*Standard Rich Media Rules Apply

: : O P P O R T U N I T I E S

Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising

SUPER Leaderboard1000x90

SUPER AD-BOX300x600 Expanding to

600x600 on user

activation.*

*Standard Rich Media Rules Apply

: : O P P O R T U N I T I E S

Advertising & Sponsorships > STANDARD Specialized Banner Advertising

OPTIONS:728X90, 1000x90, 300X250, 300X600Targeted to specific sections of the site only

: : O P P O R T U N I T I E S

Advertising & Sponsorships > eNewsletter Advertising

Opportunities Exist On: 2 Daily eNewsletters

(Morning & Evening)

1 ‘Breaking News’ Newsletter (Whenever There Is Breaking News)

728X90, 300x250, 468x60 Banner Placements+ Additional Exposure for Web Sponsors (Markets & Weather)

: : O P P O R T U N I T I E S

Advertising & Sponsorships > Section SPONSORSHIPS

VARIATIONS INCLUDE:1. Page Branding (Sponsored By)2. Ownership of Banner Placements3. Co-Branded ROS Traffic Drivers4. Branding on Associated Widget*

*Where Applicable

Costs are Variable, depending on Section Traffic/ Popularity

: : O T H E R O P P O R T U N I T I E S

Advertising & Sponsorships > BD Live Online

Additional Opportunities include:

Video Pre/Post Rolls Insights & Focus Pages Country Reports BD Live Dialogues

: : O T H E R O P P O R T U N I T I E S

Advertising & Sponsorships > FINANCIAL MAIL Online

Standard Banner Advertising Premium Banner Advertising Video Pre/Post Rolls Section Sponsorship

Opportunities Quarterly & Annual Sector

Report Sponsorships Corporate Reports

UNIQUE USERS: 37 000PAGE VIEWS (PI’S): 162 000

: : O T H E R O P P O R T U N I T I E S

Advertising & Sponsorships > SUMMIT TV Online

Standard Banner Advertising Premium Banner Advertising Video Pre/Post Rolls Section Sponsorship

Opportunities Quarterly & Annual Sector

Report Sponsorships (with TV Series Element)

Corporate Reports (With TV Series Element)

UNIQUE USERS: 16 000PAGE VIEWS (PI’S): 48 000

Thank You…