2013 sony open sponsorship opportunities

January 6 - 13, 2013

Waialae Country Club

First full-field PGA TOUR tournament of the 2013 season

featuring 144 of the world’s best golfers.

Dates January 6 - 13, 2013

Site Waialae Country Club, Honolulu, Oahu

Par 70 (35-35); 7,068 yards

Purse $5,600,000

Champion’s Prize $1,008,000

Title Sponsor Sony Corporation

Host/Sponsor of Friends of Hawaii Charities, Inc.

Record

Charity Partner The Harry & Jeanette Weinberg Foundation, Inc.

Defending Johnson Wagner

Champion

Past Champions 2011 Mark Wilson 2004 Ernie Els

2010 Ryan Palmer 2003 Ernie Els

2009 Zach Johnson 2002 Jerry Kelly

2008 K.J. Choi 2001 Brad Faxon

2007 Paul Goydos 2000 Paul Azinger

2006 David Toms 1999 Jeff Sluman

2005 Vijay Singh Johnson Wagner, 2012 Sony Open Champion

The Friends of Hawaii Charities (Friends), a 501(c)(3), was formed

in 1998 as a result of the shared vision and collaboration of a group

of Hawaii business and community leaders to generate needed

funding for Hawaii’s charitable organizations that benefit women,

children, youth, elderly, those with special needs, and the

impoverished.

The Friends’ principal fundraising event is the Sony Open in Hawaii

PGA TOUR golf tournament held at Waialae Country Club each

January. Through a charity partnership with The Harry & Jeanette

Weinberg Foundation, the Friends have generated more than $12

million over the past 14 years benefiting over 350 Hawai‘i charities.

Mission

Friends of Hawaii Charities activates financial resources from the

private sector and spirited volunteerism from the community, in

concert with the extraordinary natural resources of the state, to

produce sports and cultural events that generate funds for qualifying

not-for-profit endeavors in Hawaii benefiting its women, children,

youth, and needy, primarily in the areas of intervention, health, and

education.

HUGS (Help, Understanding & Group Support)

CHARITY SPONSOR

Hawai‘i Meals on Wheels

River of Life Mission

Surfing the Nations

CHARITY BENEFICIARIES

• Abilities Unlimited

• Adult Friends for Youth

• After-School All-Stars Hawai‘i

• Aka‘ula School

• Ala Kūola

• Aloha Harvest

• Aloha Independent Living Hawai‘i

• Aloha Medical Mission

• ALU LIKE, Inc.

• Alzheimer's Association, Aloha Chapter

• American Cancer Society Hawai‘i Pacific Inc.

• American Diabetes Association

• American Red Cross, Hawai‘i State Chapter

• The Arc of Hilo

• Armed Services YMCA of Honolulu

• Assets School

• Assistive Technology Resource Centers of Hawai‘i

• Ballet Hawai‘i

• Big Brothers Big Sisters of Honolulu, Inc.

• Blueprint for Change

• Center for Hawaiian Music Studies, Inc.

• The Children's Alliance of Hawai‘i, Inc.

• Children's Discovery Center

• Common Grace

• The Giving Tree

• CrimeStoppers Honolulu, Inc.

• Domestic Violence Action Center

• East Hawai‘i Cultural Council

• Easter Seals Hawai‘i (ESH)

• East-West Center Arts Program

• ‘Ewa Community Service Corporation

• Family Ministries Center, Inc.

• Family Programs Hawai‘i

• Family Promise of Hawai‘i

• First Book – Moloka‘i

• Frank De Lima's Student Enrichment Program

• Friends of Ko‘olau Clubhouse

• Friends of the Children's Justice Center of West Hawai‘i

• Girl Scouts of Hawai‘i

• Giving Back

• Gregory House Programs

• Hālau Kū Māna

• Hale Kipa, Inc.

• Hale Mahaolu Personal Care Program

• Hale Na‘au Pono

• Hale ‘Ōpio Kaua‘i, Inc.

• Hawai‘i Autism Foundation

• Hawai‘i Children's Cancer Foundation

• Hawai‘i Children's Theatre

• Hawai‘i COPD Coalition

• Hawai‘i Fi-Do Service Dogs

• Hawai‘i Foodbank – Kaua‘i Branch

• Hawai‘i Forest Institute

• Hawai‘i Foster Youth Coalition

• Hawai‘i Friends

• Hawai‘i Island Adult Care, Inc.

• Hawai‘i Learning Resource

• Hawai‘i Literacy

• Hawai‘i Meals on Wheels

• Hawai‘i Nature Center

• Hawai‘i State Coalition Against Domestic Violence

• Hawai‘i State Junior Golf Association

• Hawai‘i State Women's Golf Foundation Hawai‘i Theatre Center

• Hawai‘i Youth Opera Chorus

• Hawai‘i Youth Symphony

• HISLEA

• Hoa ‘Āina O Mākaha

• Ho‘ala Foundation for Education

• Honolulu Community Action Program, Inc. (HCAP)

• Honolulu Firefighters Foundation

• Honolulu Habitat for Humanity

• Honolulu Museum of Art

• Honolulu Waldorf School

• Ho‘omaka Hou Learning Center

• HOPE Services Hawai‘i

• Hospice Hawai‘i

• Hospice of Hilo

• HUGS (Help, Understanding & Group Support)

• Hula Preservation Society

• I Ola Lāhui Rural Hawai‘i Behavioral Health Program

• IHS, The Institute for Human Services, Inc.

• Imua Family Services

• Japan-America Society of Hawai‘i

• JDRF Hawai‘i

• Joyful Heart Foundation

• Junior Achievement of Hawai‘i, Inc.

• Ka Hale O Na Keiki Preschool

• Kāhi Mōhala

• KAMP (Kids At-Risk Mentoring Program) Hawai‘i Inc.

• Kapahulu Center

• Kaua‘i Economic Opportunity, Inc.

• Kaua‘i Hospice, Inc.

• KEY Project

• Kick Start Karate

• Kōkua Kalihi Valley

• Ko‘olauloa Educational Alliance Corporation

• Kuakini Health System

• Kukui Children's Foundation

• Kula no na Po‘e Hawai‘i

• Lahaina Arts Association

• LEAF Hawai‘i

• Life Foundation

• Lyman Museum

• MADD Hawai‘i

• Make A Wish® Hawai‘i

• Mālama Pono Health Services

• Mālamalama Waldorf School, Inc.

• March of Dimes Hawai‘i Chapter

• Marimed Foundation

• Maui Economic Opportunity, Inc.

• Maui Family Support Services, Inc.

• Maui Farm, Inc., The

• The Mediation Center of the Pacific, Inc.

• Mental Health America of Hawai‘i

• Mid-Pacific Institute

• MOA Hawai‘i

• Moloka‘i Arts Center, Inc.

• Muscular Dystrophy Association – Hawai‘i Chapter

• Nānākuli Housing Corporation

• National Alliance on Mental Illness Hawai‘i

• Natural Healing Research Foundation

• Navy League of the United States, Honolulu Council

• Niu Valley Middle School Percussion Ensemble

• North Shore Food Bank

• ‘Ohana Komputer

• ‘Ōhi‘a Productions

• ORI Anuenue Hale Inc.

• P.A.R.E.N.T.S., Inc.

• Pacific and Asian Affairs Council

• Pacific Aviation Museum Pearl Harbor

• Pacific Music Foundation

• Pacific Region Baseball, Inc.

• Pālama Settlement

• Papakōlea Community Development Corporation

• Parents and Children Together

• Partners in Development Foundation's Ka Pa‘alana Homeless

Family Education Program

• PATCH – People Attentive to Children

• PBS Hawai‘i

• Peanut Butter Ministry

• Planned Parenthood of Hawai‘i

• Private Sector Hawai‘i, The

• Project Vision Hawai‘i

• Pū‘ā Foundation

• Rehabilitation Hospital of the Pacific Foundation

• River of Life Mission

• Ronald McDonald House Charities of Hawai‘i, Inc.

• Saint Catherine Food Pantry

• SECOH

• Shriners Hospital for Children® – Honolulu

• Society of St. Vincent de Paul

• Special Olympics Hawai‘i

• Surfing the Nations

• Surfing the Nations/Wai‘anae Youth Ocean Safety Outreach

• Susannah Wesley Community Center

• Sustainable Moloka‘i

• Talk About Curing Autism – Hawai‘i Chapter

• Teach for America – Hawai‘i

• The Salvation Army, Hawaiian and Pacific Islands Division

• United Cerebral Palsy Association of Hawai‘i

• United Self Help

• Valley of Rainbows

• Variety School of Hawai‘i

• Volcano Art Center

• Wai‘anae Coast Comprehensive Health Center

• Waikīkī Community Center

• Waikīkī Health Center

• Waimānalo Health Center

• Westside Predatorz

• Windward YMCA

• Women's Fund of Hawai‘i

• YMCA of Honolulu – Kalihi Branch

• Young Women's Christian Association, YMCA of Kaua‘i

• Youth for Christ Hawai‘i

• YWCA of O‘ahu

...and many more Hawai‘i charities

Sunday, January 6

7:00 a.m. - All Day Amateur Practice

1:00 - 5:00 p.m. Amateur Registration, The Kahala Hotel & Resort

Monday, January 7

7:00 - 11:00 a.m. Professional Practice

10:30 a.m. Tournament Blessing, 10th Tee

11:00 a.m. Shotgun Sony Dream-Cup Pro-Am

Tuesday, January 8

All Day Professional Practice

2:45 p.m. Pro-Junior Skills Challenge, 18th Hole

6:00 p.m. Official Pro-Am Draw Party, Ward 16 Theatres

Wednesday, January 9

6:50 a.m. - All Day Sony Open in Hawaii Official Pro-Am

11:30 a.m. Shotgun Satellite Pro-Am, Kapolei Golf Course

Thursday, January 10

7:00 a.m. - All Day First Round (Live Golf Channel Broadcast, 2:00 - 5:30 p.m. HST)

6:00 p.m. Official Pro-Am Awards Celebration, Hawaii Convention Center

Friday, January 11

7:00 a.m. - All Day Second Round (Live Golf Channel Broadcast, 2:00 - 5:30 p.m. HST)

Saturday, January 12

8:00 a.m. - 5:30 p.m. Third Round (Live Golf Channel Broadcast, 2:00 - 5:30 p.m. HST)

Sunday, January 13

8:00 a.m. - 5:00 p.m. Final Round (Live Golf Channel Broadcast, 2:00 - 5:00 p.m. HST)

5:00 p.m. Awards Ceremony, 18th Green

SCHEDULE OF EVENTS

Worldwide broadcast universe

• 560 million households

• 220 countries and territories

Live 3D coverage by Golf Channel and Comcast

• State-of-the-art Sony 3D professional cameras

• 83 million households in the U.S.

• First PGA TOUR event to feature live weekend coverage in 3D

Photos with PGA TOUR pros in the Pasha Hawaii Birdies for the Brave Patriots’ Outpost, a hospitality tent

on the 18th fairway for veterans, active duty and retired service members and their families.

Duffy Waldorf Roberto Castro George McNeill Billy Hurley III Bobby Gates

REACHING A GLOBAL AUDIENCE

Gender

• 64.1% male

• 35.9% female

Age

• 15.6% 65+ years

• 19.9% 55-64 years

• 19.8% 45-54 years

• 15.7% 35-44 years

• 18.4% 25-34 years

• 8.4% 18-24 years

• 2.3% under 18 years

Residence

• 71.7% Oahu residents

• 28.3% visitors (neighbor island,

mainland or international visitor)

Annual household income

• 46.7% $100,000+

• 34.2% $50,000-$99,999

• 19.1% less than $49,000

Years attended Sony Open

• 7.7% 14 years

• 52.3% 2-13 years

• 40.0% first time attendees

Golf interest

• 77.0% play golf

2012 survey results based on 974 respondents.

Annual average Sony Open attendance is 50,000.

GALLERY PROFILE

An investment in Hawaii charities.

Friends of Hawaii Charities and The Harry & Jeanette Weinberg Foundation are committed to

channeling your participation in the Sony Open directly into the hands of charity organizations

here in Hawaii.

Marimed Foundation

BENEFITS OF SPONSORSHIP

An investment in customer relationships.

Use the Sony Open in Hawaii to build stronger relationships with your most valuable customers.

With a 40-seat private skybox package, you can entertain hundreds of clients throughout

tournament week in a unique entertainment environment.


An investment in product marketing.

Showcase your products and services and collect valuable market data and customer leads

from the event’s 50,000 spectators, 1,700 volunteers, 144 PGA TOUR professionals and over

350 event partners, in a festive tournament setting.


PLATINUM SPONSOR VALUES INCLUDE:

Pro-Am Team

• Four (4) entries into the Wednesday Official Pro-Am. Each Pro-Am entry includes:

One (1) entry into the 18-hole Pro-Am with PGA TOUR golf professionals

One (1) 18-hole practice round at Waialae prior to Pro-Am (non-transferable)

One (1) deluxe tee-gift package

Group photo with PGA TOUR golf professional

One (1) Pro-Am Contestant badge (good all week)

One (1) Pro-Am Contestant Guest badge (good all week)

Invitations to Exclusive Events

• Ten (10) tickets to the Draw Party

• Ten (10) seats at the Awards Celebration

On-Course Hospitality

• Eight (8) VIP Champions Club guest seating credentials (for access to the Champions Club

at the #9 green Thursday - Sunday, includes complimentary food and beverages)

Advertising & On-Course Exposure

• One full-page, four-color advertisement in the official tournament program

• Company recognition (with photo) on the sponsor page in the official tournament program

• Company identification on the tournament sponsor board located on-course

Tickets

• One-hundred fifty (150) general admission tickets (good any day)

Parking

• Preferred parking for four (4) vehicles (Sunday - Wednesday only)

• Preferred parking for four (4) vehicles (good all week)

PLATINUM SPONSOR INVESTMENT: $47,000 plus tax

PLATINUM SPONSORSHIP

GOLD SPONSOR VALUES INCLUDE:

Pro-Am Spot

• One (1) entry into the Wednesday Official Pro-Am, including:

One (1) entry into the 18-hole Pro-Am with a PGA TOUR golf professional







• Two (2) tickets to the Draw Party

• Two (2) seats at the Awards Celebration


• Two (2) VIP Champions Club guest seating credentials (for access to the Champions Club

at the #9 green Thursday - Sunday, includes complimentary food and beverages)


• One full-page, four-color advertisement in the official tournament program



Tickets

• Fifty (50) general admission tickets (good any day)

Parking

• Preferred parking for one (1) vehicle (Sunday - Wednesday only)

• Preferred parking for one (1) vehicle (good all week)

GOLD SPONSOR INVESTMENT: $13,000 plus tax

GOLD SPONSORSHIP

SILVER SPONSOR VALUES INCLUDE:

Pro-Am Spot

• One (1) entry into the Wednesday Official Pro-Am, including:

One (1) entry into the 18-hole Pro-Am with a PGA TOUR golf professional







• Two (2) tickets to the Draw Party





Tickets

• Twenty (20) general admission tickets (good any day)

Parking

• Preferred parking for one (1) vehicle (Sunday - Wednesday only)


SILVER SPONSOR INVESTMENT: $11,000 plus tax

SILVER SPONSORSHIP

SKYBOX SPONSOR VALUES INCLUDE:


• One (1) private corporate skybox for 40 guests overlooking the 17th or 18th green

• One (1) 10’ x 10’ tent with two (2) tables and four (4) chairs for use as a check-in area

near your skybox

Invitations to an Exclusive Event

• Four (4) seats at the Awards Celebration




Tickets & Credentials

• Three-hundred twenty (320) general admission tickets (for 80 guests per day)

• Four (4) season badges (good all week)

Parking

• Preferred parking for six (6) vehicles (good all week)

SKYBOX SPONSOR INVESTMENT: $19,000 plus tax

(Catering not included; catering must be arranged through Waialae Country Club)

SKYBOX SPONSORSHIP

HOSPITALITY TENT SPONSOR VALUES INCLUDE:


• One (1) private corporate 20’ x 20’ hospitality tent for 40 guests (600 sq ft maximum

footprint)





• Two-hundred (200) general admission tickets (good any day)


Parking

• Preferred parking for two (2) vehicles (good all week)

HOSPITALITY TENT SPONSOR INVESTMENT: $13,500 plus tax


HOSPITALITY TENT SPONSORSHIP

HOSPITALITY TENT SPONSOR VALUES INCLUDE:


• One (1) private corporate 30’ x 30’ hospitality tent for 100 guests (1,200 sq ft maximum

footprint)





• Three-hundred (300) general admission tickets (good any day)


Parking


HOSPITALITY TENT SPONSOR INVESTMENT: $20,000 plus tax


HOSPITALITY TENT SPONSORSHIP

SPECTATOR VILLAGE EXHIBITION SPONSOR VALUES INCLUDE:

On-Course Exhibition Space

• One (1) exhibition tent in Spectator Village for use throughout tournament week


• Company identification on map in spectator guide


• Company identification on other on-course signage



• Six (6) vendor badges (good all week)


• Two (2) lunch scrip each day, Wednesday - Sunday

Parking


SPECTATOR VILLAGE EXHIBITION SPONSOR INVESTMENT OPTIONS:

• $6,000 plus tax for 15’ x 15’ tent

(with opportunity to sell products and services, subject to approval)


(with opportunity to sell products and services, subject to approval)


(without opportunity to sell products and services)

SPECTATOR VILLAGE SPONSORSHIP

Branding opportunity as the entitlement sponsor of one of the four skills challenges.

PRO-JUNIOR SKILLS CHALLENGE SKILL ENTITLEMENT SPONSOR VALUES INCLUDE:


• Full-page, four-color advertisement in the spectator guide

• Recognition in the official tournament program and on-course as the entitlement sponsor

of a particular skills challenge

• Product placement display and signage placement during the Pro-Junior Skills Challenge

• Opportunity for prominent banner placement throughout the Pro-Junior Skills Challenge

(banner to be provided by sponsor)


• Eight (8) Pro-Junior Skills Challenge badges for an exclusive inside the ropes experience

during the Pro-Junior Skills Challenge (includes complimentary refreshments)


• Four (4) sponsor badges (good all week)

Parking

• Preferred parking for four (4) vehicles for the Pro-Junior Skills Challenge


PRO-JUNIOR SKILLS CHALLENGE SPONSOR INVESTMENT: $5,500 plus tax

PRO-JUNIOR SKILLS CHALLENGE

SPONSORSHIP

PACKAGE 1


• Two (2) reserved tables of eight (8) seats each inside the Michelob

Ultra VIP Experience Pavilion

• Sixty-four (64) lunch vouchers (redeemable inside the Pavilion)

• Complimentary bottled water and soft drinks inside the Pavilion



• Two (2) spots in the Honorary Observer Program

• Two (2) invitations to a sponsor event featuring PGA TOUR

professionals


• Company recognition (with photo) on the sponsor page in the

official tournament program

• Company identification on the tournament sponsor board located

on-course


• Sixty-four (64) Ultra VIP Experience daily passes (16 each day,

Thursday - Sunday),

• Four (4) Ultra Experience badges (good all week)

Parking

• Preferred parking for four (4) vehicles (good all week)

ULTRA VIP EXPERIENCE PACKAGE 1

SPONSOR INVESTMENT: $10,000 plus tax

ULTRA VIP EXPERIENCE

PACKAGE 2


• One (1) reserved table of eight (8) seats each inside the Michelob

Ultra VIP Experience Pavilion

• Thirty-two (32) lunch vouchers (redeemable inside the Pavilion)

• Complimentary bottled water and soft drinks inside the Pavilion


• Company recognition (with photo) on the sponsor page in the

official tournament program

• Company identification on the tournament sponsor board located

on-course


• Thirty-two (32) Ultra VIP Experience daily passes (eight each day,

Thursday - Sunday),

• Two (2) Ultra Experience badges (good all week)

Parking


ULTRA VIP EXPERIENCE PACKAGE 2

SPONSOR INVESTMENT: $5,000 plus tax

As an Honorary Observer you will have the unique experience of walking

the course for an entire round, inside the ropes, with PGA TOUR

professionals as they compete. Experience the crowd, walk the fairways

and view the greens – it’s an up close and personal experience unlike any

other.

THE HONORARY OBSERVER PROGRAM INCLUDES:


• Complimentary snacks and beverages throughout the day

Logoed Apparel

• One (1) Sony Open golf shirt

• One (1) Sony Open cap

Tee Announcement

• Your name announced at the first tee along with the PGA TOUR players

in your group


• One (1) Honorary Observer credential

• One (1) season badge (good all week)

Parking


HONORARY OBSERVER SPONSOR INVESTMENT: $1,500 plus tax

HONORARY OBSERVER PROGRAM

OFFICIAL TOURNAMENT PROGRAM

• One (1) full-page, four-color advertisement

• 25,000 distribution

Investment: $7,000 plus tax

ADVERTISING

Mechanical Requirements

Format

• Full color

• High resolution in 300 dpi or greater

• Files accepted in QuarkXPress, InDesign,

Illustrator and Photoshop

• Include crop marks

• 1/8” bleed all around

• Embed all fonts and graphics

Color Proof

• Provide color proof or match print with digital file

Program

• Bleed size: 8.75” (w) x 11.25” (h)

• Trim size: 8.5” (w) x 11” (h)

• Non-bleed size: 8” (w) x 10.5” (h)

Pairing Guide

• Bleed size: 5.75” (w) x 8.75” (h)

• Trim size: 5.5” (w) x 8.5” (h)

• Non-bleed size: 5” (w) x 8” (h)

Deadline October 15, 2012 by 4:00 p.m.

• Upload to FTP site: TBA

• Username: TBA

• Password: TBA

SPECTATOR GUIDE & DAILY PAIRINGS

• One (1) full-page, four-color advertisement

• 60,000 distribution

Investment: $4,000 plus tax

CREDENTIALS

GENERAL ADMISSION

Daily Tickets (good any day)

• $15 if purchased in advance online at www.friendsofhawaii.org

• $20 at the gate

Season Badges (good all week)

• $50

ON-COURSE HOSPITALITY

Watch the drama unfold from the Champions Club at the #9 green.

Corporate groups are welcome.

Champions Club Daily Pass

• Includes daily admission for selected day and complimentary

buffet food and beverage service.

• $150

Champions Club Badge

• Includes daily admission Thursday - Sunday and complimentary

buffet food and beverage service.

• $600

Champions Club

Your sponsorship of the 2013 Sony Open in Hawaii will support the fundraising efforts of the

Friends of Hawaii Charities (Friends) and its charity goal to raise $1 million annually to benefit

Hawaii’s women, children, youth, elderly, those with special needs and the impoverished.

Since 1999 the Friends, and charity partner The Harry & Jeanette Weinberg Foundation, have

raised over $12 million for 350 charities throughout the Hawaiian islands.

All sponsorships are 100% deductible as a necessary and ordinary business expense.

Charity partner:

Sony Open in Hawaii

A Friends of Hawaii Charities Event

733 Bishop Street, Suite 2160

Honolulu, HI 96813

808-523-7888 P

808-523-7098 F

www.friendsofhawaii.org

2013 sony open sponsorship opportunities

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