BIKE M

S BAY

TO B

AY T

OUR

OPPORT

UNITIE

S

OC

TO

BE

R 1

9 &

20

, 2

01

3

WHAT IS MS?Multiple sclerosis interrupts the flow of information between the brain and the body and it stops people from moving. Every hour in the United States, someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS.

Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease.

More than 2.1 million people are affected by MS worldwide.

ABOUT THE NATIONAL MS SOCIETYMS stops people from moving. The National MS Society exists to make sure it doesn’t. We help each person address the challenges of living with MS.

Last year alone, through our home office and 50 state network of chapters, we devoted over $136 million to programs that enhanced more than one million lives.

To move us closer to a world free of MS, the Society also invested over $50 million to support 440 research projects around the world.

Locally, the Pacific South Coast Chapter provides programs and services designed to help the 45,500 people and families affected by MS in San Diego, Orange and Imperial counties move their lives forward. Over $3 million is spent on MS research in our area annually.

Our vision is a world free of MS.

ABOUT THE EVENT

2,200 cyclists raised nearly $2.1 million at the 1-day 15 or 30-mile, or 2-day 100 or 150-mile Bike MS Bay to Bay Tour on Saturday and Sunday, October 20 & 21, 2012 from Irvine to Mission Bay in San Diego.

Other riders along all four routes included employees of corporate teams, including KPMG, Disneyland, REI, 24 Hour Fitness, Deloitte and many others. Also riding was honorary chairperson, Sam Rubin and other TV personalities from the KTLA Morning news show.

In addition to cyclists, Bike MS benefited from the support of nearly 1,200 volunteers and almost 24,000 donors.

Cyclists included about 40 people living with MS, as well as friends

and family of people who have MS.

THIS IS HOW WE ROLL: DAY ONE (OCTOBER 19)Cyclists riding 100 & 150 miles begin in Irvine and cycle down to the Day One Finish & Festival at the Sheraton Carlsbad Resort and Spa. There, with their friends and family, they enjoy an expo, live music, delicious food, and a beer garden sponsored by BJ’s Restaurant and Brewhouse. There is an evening ceremony recognizing sponsors, top fundraisers, a quirky team jersey fashion show contest, and the honoring of the Most Inspirational Rider, a person who does the ride while living with multiple sclerosis.

THIS IS HOW WE ROLL: DAY TWO (OCTOBER 20)Cyclists start in 1 of 2 locations. The 100 & 150-mile riders begin in Carlsbad and head to Hospitality Point to finish with the 15 & 30-mile riders who enjoy a coastal loop around Mission Bay. All riders finish with fanfare at the Day Two Finish with good eats, another beer garden, and medals from our MS Champions.

OUR PARTICIPANTS

47% are 35-50 years old

87% ride at least 10 miles/week

60% earn more than $75,000/year

65%35% Men

Women

85% of our riders stated that Bike MS is excellent compared to other rides they participate in.

75% of our riders state that they are more likely to buy a Bike MS sponsor’s

product and/or use their services after seeing them at the event

CORPORATE PARTNERS INCLUDE

AWARD-WINNING RIDE

Voted “Best Cycling Event” by the readers of Competitor Magazine for 6 of the past 7 years.

ON-SIT

E OPP

ORTUNIT

IES

F I NI S

H L

I NE

S &

FE

ST

I VA

L

OCTOBER 19: DAY ONE FINISH & FESTIVAL (CARLSBAD)• Nearly 5,000 people

attend the Day One Finish Line at the Sheraton Carlsbad Resort & Spa.

• Friends and family celebrate with their loved ones who participate in the ride.

• Opportunities include product sampling, goody bag distribution, and an exclusive indoor expo area.

OCTOBER 20: DAY TWO GRAND FINALE (SAN DIEGO)• Over 3,000 people enjoy our

outdoor Grand Finale at Mission Bay in San Diego.

• Friends and family celebrate with their loved ones who participate in the ride, before they head home after a great weekend.

• Outdoor expo area on the bay is also seen by the general public in the area.

PRODUCT SAMPLING & EXPO OPPORTUNITIES

GOODY BAG ITEMS

• 2,500 items for all Bike MS participants

• 175 items for 150 Club Swag BagsOur elite group of top fundraisers, who collectively raise nearly $900,000 each year!

Perfect for:• Product Sampling• Coupons & Promotions• In-store promotion• And more…

IN-K

IND D

ONATIO

NS

TA

X- D

ED

UC

TI B

LE

DO

NA

TI O

NS

TH

AT

HE

LP

US

PU

T M

OR

E

MO

NE

Y T

OW

AR

D O

UR

MI S

SI O

N

CURRENT NEEDS

• Food items for rest stops, start line, and finish lines.

• Cycling supplies like C02 cartridges, patch kits, tubes and tires.

• T-shirts, socks and other wearables.

• Event supplies like staple guns, box cutters, caution tape, duct tape, and zip ties.

• Trucking services (24’ trucks with lift gates for supplies with drivers)

• Coffee

• Incentives for Team Week and Blitz Day Promotions• Single items like gift certificates, electronics, bicycles• Large quantity freebies to be used as guaranteed incentives

(example: 100 free taco gift certificates)

CURRENT NEEDS

• Cheer items (pom poms, noise makers)

• Gas cards

• Medical supplies

• Entertainment for the route (dancers, DJs, performers, cheer squads)

CUSTOMIZED PACKAGES AVAILABLE

Have something else in mind? We’ll work with you to get exactly what you want out of a partnership with Bike MS!

THANK YO

U!

YO

UR

CO

NS

I DE

RA

TI O

N H

EL

PS

45

, 50

0 P

EO

PL

E

AF

FE

CT

ED

BY

MS

I N O

RA

NG

E, S

AN

DI E

GO

, AN

D

I MP

ER

I AL

CO

UN

TI E

S