2013 citi field opportunities
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Review the various marketing opportunities at Citi Field, but ask to learn how to reach your marketing goalsTRANSCRIPT
Citi Field: Corporate Opportunities
Introduction
Sponsorship Opportunities
With a portfolio of blue chip entertainment properties located in the media capital of the world, family-owned Sterling Equities has built a world-class sports and entertainment company that provides partners with the unique opportunity to create highly-customized and multi-platform marketing partnerships.
Our partners have the opportunity to leverage the Mets’ iconic New York history and various Sterling Equities properties to generate continued awareness and positively drive their businesses in the New York area and across the country.
And in 2013, Citi Field will host the MLB All-Star Game providing our sponsors with unprecedented national exposure and once-in-a-lifetime hospitality opportunities!
• This state-of-the art ballpark officially opened for regular season play on April 13, 2009
• Highlights:
- Intimate ballpark with baseball-centric design
- 42,000 seating capacity
- 360-degree view of playing field from concourse
- High-end clubs/restaurants
- Iconic “Jackie Robinson Rotunda”; Pepsi Porch; Party City Deck
- Multi-purpose building open 365 days a year
• Direct sight of major transportation - Long Island Railroad, NYC Subway, Van Wyck Expressway, Whitestone Expressway, Grand Central Parkway, LaGuardia Airport
• Citi Field is also the catalyst to redevelopment of the fastest growing area in New York City, Willets Point.
Citi Field
SIZE OF ENTIRE FACILITY
• 1.2 million square feet
CONSTRUCTION ELEMENTS
• 2,800 piles
• 48,000 cubic yards of asphalt
• 12,540 tons of structural steel
• 1,058 pieces of precast concrete
• 1.2 million bricks (233,000 square feet)
• 11,000 light fixtures
• 2,200 doors
• 850 televisions
• 824 sports lights
• 10,000 square foot green
PARKING
• 8,300 parking spaces
PUBLIC TRANSPORTATION
• Existing Subway (7 train) and Long Island Rail Road access in close proximity to main
• Entrance at the Jackie Robinson Rotunda
LUXURY SUITES
• 54 total
o 10 - Sterling Suites
o 39 - Empire Suites
o 5 - Empire Party Suites
CLUBS/RESTAURANTS (CAPACITY)
• Delta Sky360 Lounge (35)
• Delta Sky360 Club (1200)
• Champions Club (400)
• Acela Club (350)
• Caesars Club (1200)
• Promenade Club (350)
Demographics
Over 25 million fans actively consumed Mets content during the 2012 season!
18-34 = 28.5% 35-49 = 27.3% 50+ = 44.2%
Age:
Male = 59.2% Female = 40.8%
Sex:
Caucasian = 61.6% Hispanic = 19.2% African-American = 11.5% Asian = 4.5% Other = 3.1%
Race:
Source: 2012 Scarborough Research – Fans who have watched, listened, attended a Mets game
Household Income:
More than 50% of Mets fans have a household income of more than $75,000
Over 35% have a household income of over $100,000
Attendance: Over 2 million unique visitors attended games in 2012.
TV Viewers: Over 200,000 households tune in to watch each Mets game. This ranks 3rd in all of Major League Baseball!
Mets Awarded 2013 MLB All-Star Game
Commissioner Selig said: "We are delighted to bring the Midsummer Classic to Citi Field, a wonderful ballpark that has carried on the remarkable National League tradition in New
York City. The Mets will be superb hosts to next summer's greatest sporting event."
Major League Baseball and the New York Mets will hold the 2013 All-Star Game at Citi Field on July 16, 2013. The 2013 All-Star Game will be the 84th Midsummer Classic.
It will mark just the second time that the Mets have hosted the All-Star Game, having also done so at Shea Stadium in 1964.
ASG: Inside the Numbers
All Star Game Viewing History: 2012 (Host: Kansas City) ASG HR Derby Total Viewers Households 7,820,000 4,757,000 12,577,000 A25-54 4,543,000 3,466,000 8,009,000 2008 (Host: New York) ASG HR Derby Total Viewers Households 10,441,000 6,184,000 16,625,000 A25-54 6,380,000 4,640,000 11,020,000 In addition, MLB International’s transmission of the All-Star Game was televised around the world by 47 broadcast outlets to more than 200 countries and in 14 languages.
• 176,000 visitors to New York City • 300,000 fans to share in the All-Star experience • $192M impact on the local economy (figures represented by Mayor’s office) • Over $3.5M donated to local and national charities by host and MLB
2012: A Season of Amazin’ Milestones
On the 8,020th game over 50 completed seasons, Johan Santana became the
first Mets pitcher to throw a no-hitter on June 1st, 2012
Santana threw a career-high 134 pitches and struck out eight batters in the historic 8-0 victory over the St. Louis Cardinals at
Citi Field
Knuckleballer RA Dickey had a ridiculous 2012 campaign for the Mets, accomplishing many feats including:
Most strikeouts with 230 since 1992
Most games won with 20 since 1990
He also led the National League in innings, strikeouts, shutouts and quality starts, which
earned him his first All-Star team nod
Third baseman and the face of the Mets, David Wright set many franchise
records, including:
Most hits in team history with 1,426 on September 26th at Citi Field
Also leader in RBIs, Walks and Runs Scored via his 2012 season
He also holds the lead in Doubles and Extra-Base Hits for the Mets
First No-Hitter Twenty-Game Winner Most Hits
In addition, rookie pitcher Matt Harvey set the franchise record for strikeouts (11) for a pitcher making his Major League debut, finishing with a 2.73 ERA (4th best rookie)
Pitcher John Franco, the Mets all-time Saves leader, was inducted into the Mets Hall of Fame in June Citi Field set four attendance records, including on July 3rd with 42,516 And of course, the Mets celebrated its amazin’ fifty years throughout 2012
11/14/12: RA Dickey wins NL Cy Young Award!
RA Dickey completed an inspirational season of Major League baseball by leading the National League in Strikeouts (230), Innings pitched (233.2), Complete games (5) and Shutouts (3). He also finished 2nd in Wins (20) and ERA (2.73).
In addition to these amazin’ stats, RA pitched consecutive one-hitters and was the Mets first 20 game winner in more than two decades. During this stretch he also set a franchise record with 32 2/3 consecutive scoreless innings, later stretching it to 44 2/3 without an earned run.
RA Dickey is only the third member of the New York Mets to win this prestigious award.
HISTORY
• Launched on March 16th, 2006 by Sterling Entertainment Enterprises, Time Warner Cable and Comcast
DISTRIBUTION
• 8.7 million homes in NY, NJ, CT and Northeast PA
• 13.7 million homes including national distribution
POSITION
• The official TV Home of the New York Mets, the New York Jets, UConn football and basketball, and the Big East Conference
• The only TV network that delivers in-depth, objective coverage of all New York sports
SNY’s Broadcast Team SNY’s broadcast team of Gary Cohen, Ron Darling, Keith Hernandez, and Kevin Burkhardt is widely considered the best in baseball.
WHAT THE MEDIA IS SAYING ABOUT THE SNY BROADCASTERS: “[Ron] Darling, [Keith] Hernandez give the Mets the best broadcast team in baseball” – ESPN.com “As a player Hernandez was the quintessential thinking man’s hitter, and from the TV booth nobody is better at breaking down the chess game between hitters and pitchers.” – New York Daily News “Kevin Burkhardt’s pleasant, sharp, modest, quick on his feet, and has a strong feel for what’s interesting. Overall, and most importantly, he has what’s hard to coach: likeability.” – New York Post
“With Cohen at the helm, the Gary-Ron-Keith troika strikes a delightful balance.” – GQ Magazine; ranking the Mets Broadcast
Booth #2 in all of Baseball
Citi Field: Signage Opportunities
Main Scoreboard Signage
Front
This signage is located on the exterior of Citi Field, behind the auxiliary scoreboard in right field. The signs can be seen by traffic on both the Whitestone and the Van Wyck Expressways. Estimated vehicle traffic on Whitestone alone is: 160K vpd = 58.4M vpy.
Back
Auxiliary Scoreboard Signage The auxiliary scoreboard in right field will show current statistics, lineups and other in-game information. The signage associated with the right field scoreboard is double-sided and will be viewed multiple times per game by fans in attendance. The signs can be seen by traffic on both the Whitestone and the Van Wyck Expressways.
Front Back
Outfield Wall and Façade Signage Your company would receive a highly-visible permanent sign on the Citi Field Outfield
wall or Façade. This sign will be seen regularly by fans in attendance and watching on
television during routine fly balls and home runs.
Your company would receive one (1) ½-inning of LED signage during every regular season Mets home game. The signage runs along both the 1st and 3rd base lines on the press level at Citi Field, as well as over left field.
LED Signage
Your company would receive one (1) ½-inning of signage along both the first and third baselines during Mets home games at Citi Field.
First and Third Rotational Signage
Citi Vision Feature
Your company would receive an in-game feature on the main video board located in center field during all New York Mets regular season home games at Citi Field. A PA announcement will direct the crowd toward the Citi Vision screen as your company’s feature is shown. Logo ID will be present throughout.
Home Plate Signage
Your company would receive one (1) ½-inning of home plate signage (2½’ x 20’) during
every non-nationally televised New York Mets home game. The Mets are broadcast in
the New York area on SportsNet New York (SNY) and CW11 (Channel 11). In addition
to the exposure your sign will receive in New York, it will be seen in news and sports
programming and on visiting team broadcasts.
Permanent Home Plate Signage
Your company would receive permanent home plate signage during every contracted, non-
nationally televised New York Mets home game. The Mets are broadcast in the New York area on
SportsNet New York (SNY) and CW11 (Channel 11). In addition to the exposure your sign will
receive in New York, it will be seen in news and sports programming and on visiting team
broadcasts.
Your company would receive one (1) diorama sign at Citi Field. Dioramas are located on the walls of the concourses on various levels of the ballpark.
Dioramas
Citi Field: Experiential Opportunities
V.I.P. Batting Practice Experience
Your company will have the opportunity to invite executives or clients to Citi Field for a once in a lifetime experience.
Your guests will receive VIP access to the field prior to a Mets regular season home game where they will have the chance to watch both the Mets and the opposing team take batting practice and prepare for that days game. Guests may also have the opportunity to meet players and receive autographs.
Batting Practice Event
Your company will have the opportunity to host thirty (30) people to an exclusive batting practice session at Citi Field. This hour-long session will also include a private reception and the use of a 30-person suite to entertain guests for the game later that day.
On a non game day, your company will have the opportunity to host a softball tournament at Citi Field. On this day, your company would receive the following elements:
• Use of field for two (2) simultaneous softball games. Ballpark lights will be turned on if necessary.
• VIP parking and ballpark access for all participants.
• Ballpark BBQ (food and beverage package TBD)
• Guided tour of Citi Field for all participants highlighting many of the ballpark’s new, state of the art clubs and amenities.
“A Day at Citi Field”
Citi Field: Media Opportunities
Yearbook/Magazine Advertisement
Your company will receive a full page, four color advertisement in the 2012 Mets Official
Yearbook and/or the Mets Magazine
The New York Mets Official Yearbook • Printed one time • Circulated throughout the year • Viewed as information piece and
collector’s item
Mets Magazine • Monthly publication • Serves a program • Examines current events • GREAT FOR ADVERTISING
PROMOTIONS THAT CHANGE THROUGHOUT THE YEAR!
SNY Media
Your company can receive any the following in-game media on SNY
• 0:30 in-game commercials • In-game billboard “pop-ups” • 0:30 commercials during Mets Pre-Game Live • 0:30 commercials during Mets Post-Game Live • 0:30 commercials during “Mets Weekly” • 0:30 commercials during “Mets Fast Forward” • 0:30 commercials during “Kids Clubhouse”
Gary Cohen Ron Darling Keith Hernandez Ralph Kiner
* Other entitlement opportunities for various SNY programming are available
Radio Advertisement Your company will receive (1) 0:60 spot on WQBU – 92.7 La Que Buena
In 2010, the station became the Spanish language home of the New York Mets, with Juan Alicea and Max Perez Jimenez with the calls. The signal of WQBU, New York's only 24-hour Mexican music radio station, extends throughout the tri-state area, giving Mets fans on eastern Long Island, northern New York, New Jersey and Connecticut and southern New Jersey the opportunity to listen to games in Spanish.
Juan Alicea
Max Perez Jimenez
Citi Field: Event Spaces
Size: 1,200 square feet Capacity: 80-100 Ideal for: Birthday parties, small receptions & dinners
•Adjacent to warning track,
view of playing field
•Indoor & outdoor space
•Private entrance
MODELL’S CLUBHOUSE
Modell’s Clubhouse is a cozy space located on the edge of far right field next to the bullpens, enabling your guests to view the ballpark just like the players do. This can be a climate-controlled space, or you can open the glass doors and transform the room to an outdoor space!
PRESS CONFERENCE ROOM
The Press Conference Room is the famous space in our ballpark where all the pre- and post-game press conferences are held for the media. We can easily set the space up per your desired layout and bathrooms are located right in the space itself. Your guests will be truly impressed to be in such an exciting location!
Size: 750 square feet Capacity: 80 Ideal for: Presentations, business meetings, and small receptions
DELTA SKY360 CLUB (3rd Base-Side)
Size: 6,800 square feet Capacity: 600 Ideal for: Corporate functions, wedding receptions, & dinner parties
•Field views from two exterior patios
•Climate-controlled
•Private direct entry from the Jackie
Robinson Rotunda
This exquisite club is located directly behind home plate, spanning dugout to dugout. Designed to be the most exclusive space at Citi Field, the Delta Sky360 Club is a gracious space with rich wood tones, & high-end, classic décor. A full-service kitchen, a high-end dining area, & two full-sized bars compliment the world-class cuisine served there.
AUDITORIUM & RECEPTION AREA
The perfect room for a formal meeting is the Citi Field Auditorium. The 150-seat Auditorium features plush, theater-style seats, a stage, & state-of-the-art audio/visual equipment. The adjoining Reception Area can also be used for group registration & cocktail receptions.
•Open views to the South & views into the Jackie Robinson Rotunda •Climate-controlled
Size: 2,800 square feet Capacity: 150 Ideal for: Business meetings, conferences, presentations, and lectures
Board Room 4th Floor
The Board Room is a fantastic place to hold a meeting! Located in the Mets Administrative offices on the 4th floor, this beautiful space provides an impressive setting.
Size (Board Room): 650 square feet, Capacity: 25 guests Ideal for: Intimate sessions & meetings
•Ability to set-up food and beverage inside the space
•Climate-controlled
•A/V equipment in Board Room
Champions Club (3rd Base Side)
The Champions Club is the most intimate, exclusive space at Citi Field. This room features high-end concessions, full bars, high-definition flat screen TV’s, & restrooms. There is also an outdoor area attached to this room, where you guests can step outside to look at the field and ballpark interior. To have a sit-down or more formal dinner, we would need to rent large round tables and chairs for the space.
Size: 1,700 square feet Capacity: 213 Ideal for: Small dinners, birthday parties, luncheons & cocktail receptions
•Field views
•Climate-controlled
•Quick & easy access to the 360-
degree Field Level concourse
FAN FEST
The right field corner of the field level concourse is home to the Mets Fan Fest. This is a very flexible area- great for a variety of large functions. In the Fan Fest, your guests will enjoy hanging with Mr. Met and the Pepsi Party Patrol, listening to a DJ play tunes, playing wiffle ball, trying their skills at 2K Sports video games, hitting in the batting cages, and testing their pitch strength at the speed pitch dunk tank.
Size: 15,000 square feet Capacity: 500 Ideal for: Trade shows, bar/bat mitzvahs, birthday parties, company picnics, & charity events
•Miniature replica playing field, scaled to the actual dimensions of Citi Field
•Outdoor space
•Interactive, Family-Friendly Area
•Showcase past, present, future Mets baseball
ACELA CLUB
A room with full views of the playing field, the New York City skyline, & the World’s Fair Marina, the Acela Club is an elegant addition to the event spaces at Citi Field. Enjoy a fine-dining experience while overlooking the field or redesign the space to host your special occasion at one of the area’s finest new restaurants.
Size: 8,000 square feet Capacity: 350 Ideal for: Bar/Bat Mitzvahs, trade shows, dinners, luncheon events, & large receptions
•Interior views of the ballpark
•Climate-controlled
•Special tiered-seating area
PROMENADE CLUB The Promenade Club is an intimate club offering Casual Bistro dining & cocktails, high top tables, & a full bar and kitchen. This space encourages mingling amongst guests & is perfect for casual gatherings.
Size: 2,500 square feet Capacity: 250 Ideal for: Corporate meetings, cocktail receptions, & social gatherings
•Behind-the-plate views of the playing field
•Climate-controlled
•Modern lounge atmosphere
CAESARS CLUB
The Caesars Club sits directly on top of the Jackie Robinson Rotunda & provides incredible views of the surrounding Queens area. This massive modern space has a semicircular design & can be easily set-up for your large event!
Size: 10,000 square feet Capacity: 900 Ideal for: Bar/Bat Mitzvahs, wedding receptions, large parties, fundraising events, galas, & trade shows
•Views of Flushing Meadows-Corona Park & the world famous Unisphere
•Climate-Controlled
•Expansive modern bar
•42” flat screen TV’s throughout
Thank You!!!
Marc Arnberg Director, Corporate Sales and Partnerships
[email protected] (718) 559-3126 – office
(516) 852-9632 – cell