Spring 2013 Spot &Partnership OpportunitiesWITH AM 1110 RADIO DISNEY AND AMC

A SALES PRESENTATION BY TONY VO, DANIELLE TALLUNGAN, & KATRINA TABAY

Why Advertise/Radio?

Today there is so much clutter in advertisement between television,

the internet, and billboards.

There is the magic of DVRs, Tivo and Netflix which bypasses most advertisements.

Radio is a reliable way to get your message across to millions of people.

It is fast and more importantly accurate.

Radio’s reach has changed little over the years and the time people spend listening to radio has stayed stable.

Radio Disney 1110 AM (KDIS) is owned by the Disney/ABC Television Group which is a part of The Walt Disney Company.

The Walt Disney Company is a family brand with a rich history and tradition.

Why Radio Disney?

Radio Disney is a contemporary hit radio station with the biggest artists in music today

Demographics: Kids 6-14, Tweens 8-12, Young Moms 25-44

Youth-targeted; Opportunity to reach out to both parents and kids

Two-thirds listen in their cars; a third listen at home

Association with the Disney brand = trust & reliability

Radio Disney is listened all over Southern California with over 300 annual events hosted

Why Radio Disney? (cont)

Families look to listen to a radio format that both the parents and their children can listen to. Radio Disney is America’s most prominent children’s radio network. Both adults and children enjoy Radio Disney and they could be listening to an AMC Theatres

advertisement spot at this very moment. There are more than 20 locations around the Los Angeles and Orange County areas and over 300

locations across the country. AMC Theatres in these locations would greatly benefit from radio advertisement. Every morning

there are families getting ready to start their day and listen to radio on their way to school and work. Parents are always looking to do fun activities with their families and hearing an advertisement for a

movie theatre would catch their interest. The family coming together and going to watch a movie is the perfect activity. Radio Disney across Southern California reaches about five million listeners a week. That is five

million people, families that can hear what AMC Theatres has to offer.

Radio Spots

At Radio Disney 1110 (KDIS) Los Angeles, we recommend including any of the following information, as it would be of great knowledge to our listeners:

AMC Theatres info to include:

Upcoming films

Offer cost efficient movie-going experiences

Offer innovative quality visuals including IMAX

New variety of food selections

Comfortable, relaxing environment

Package

Multi-Package Deal Radio Disney Booth at AMC Locations – including booth at the Downtown Disney location

Raffling movie tickets, Disney DVDs, etc.

AMC Ad to be on RadioDisney.com/Los Angeles

Free Gold AMC Experience Packages to contest winners Sneak previews to Disney movies

Total of fifty (50) commercial spots Thirty (30) :30 second spots updating on new releases

Twenty (20) :15 second commercial tags

Collaboration between Radio Disney & AMC executives to write all spots and tags

Radio Disney Advertising Schedule: Friday – Monday; 6AM – 9 PM

Radio Disney to be played in theaters that show children’s movies

Radio Disney ad during previews

Package (cont)

Event Sponsorship Package

AMC Booth at the Radio Disney Music Awards 2013 w/ table and chairs Raffling AMC goods (popcorn vouchers, AMC shirts, free tickets—Gold or

Silver, etc.)

TV in booth playing previews of upcoming movies

Two AMC Gold Experience movie tickets per guest at the Radio Disney Music Awards 2013

Ads on screens promoting Radio Disney Awards 2013

Radio Disney Advertising Schedule: Monday – Friday (6AM – 6PM)

Total thirty (30) :30 second promotional spots

Flyers to be passed out of AMC locations with every Disney movie ticket purchase.

Radio Disney Coverage

Radio Disney station coverage reaches Los Angeles, Orange, and Riverside County.

2013 Rate Card

We highly recommend rotation

of your radio advertisement

during peak morning hours.

Packaged sponsorship deals are

available, and negotiable at a

lessened cost.

Day of the week Time 15 sec promo 30 sec promo 60 sec promo

M-F 5am-10am $175 $225 $300

M-F 10am-3pm $150 $200 $250

M-F 3pm-8pm $175 $225 $300

M-F 8pm-12mid $100 $150 $200

M-F 12mid-5am $50 $90 $100

S/S 5am-10am $30 $75 $125

S/S 10am-3pm $175 $225 $300

S/S 3pm-8pm $150 $200 $250

S/S 8pm-12mid $100 $130 $175

S/S 12mid-5am $30 $60 $100

it’sthe

PICTURE-PERFECT

partnership!