080918 emerce

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Slides from my September 18, 2008 speech at eDay, at the Emerce Conference in Rotterdam.

TRANSCRIPT

1Friday, September 19, 2008

2Friday, September 19, 2008

“cultures”&

“economies”2Friday, September 19, 2008

3Friday, September 19, 2008

new

3Friday, September 19, 2008

<1>

4Friday, September 19, 2008

5Friday, September 19, 2008

“cultures”

5Friday, September 19, 2008

1906

6Friday, September 19, 2008

7Friday, September 19, 2008

1906John Philip Sousa

8Friday, September 19, 2008

9Friday, September 19, 2008

1906John Philip Sousa

U.S. Congress

10Friday, September 19, 2008

11Friday, September 19, 2008

12Friday, September 19, 2008

“talking machines”

12Friday, September 19, 2008

fan

13Friday, September 19, 2008

fan

13Friday, September 19, 2008

14Friday, September 19, 2008

These talking machines are going to ruin the artistic development

of music in this country.

14Friday, September 19, 2008

When I was a boy . . . in front of every house in the summer evenings

you would find young people together singing the songs of the

day or the old songs.

15Friday, September 19, 2008

To-day you hear these infernal machines going night and day.

16Friday, September 19, 2008

17Friday, September 19, 2008

We will not have a vocal chord left. The vocal chords will be

eliminated by a process of evolution, as was the tail of man

when he came from the ape.

17Friday, September 19, 2008

When I was a boy . . . in front of every house in the summer evenings

you would find young people together singing the songs of the

day or the old songs.

18Friday, September 19, 2008

culture

19Friday, September 19, 2008

read-writeculture

20Friday, September 19, 2008

participate

21Friday, September 19, 2008

creation

22Friday, September 19, 2008

re-creation

23Friday, September 19, 2008

culture

24Friday, September 19, 2008

RW

25Friday, September 19, 2008

26Friday, September 19, 2008

capacity

27Friday, September 19, 2008

RW

28Friday, September 19, 2008

b/c

29Friday, September 19, 2008

“infernal machines”

30Friday, September 19, 2008

31Friday, September 19, 2008

takeit

away

31Friday, September 19, 2008

displace

32Friday, September 19, 2008

33Friday, September 19, 2008

inits

place

33Friday, September 19, 2008

34Friday, September 19, 2008

RWRW

34Friday, September 19, 2008

35Friday, September 19, 2008

read-onlyculture

35Friday, September 19, 2008

RO

36Friday, September 19, 2008

creativity

37Friday, September 19, 2008

creativityconsumed

38Friday, September 19, 2008

consumer

39Friday, September 19, 2008

consumernot a

40Friday, September 19, 2008

consumernot a

creator

41Friday, September 19, 2008

culture

42Friday, September 19, 2008

culturetop-down

43Friday, September 19, 2008

“vocal cords”

44Friday, September 19, 2008

lost

45Friday, September 19, 2008

46Friday, September 19, 2008

lookback

46Friday, September 19, 2008

20th C

47Friday, September 19, 2008

“developed world”

48Friday, September 19, 2008

49Friday, September 19, 2008

50Friday, September 19, 2008

right

50Friday, September 19, 2008

never before

51Friday, September 19, 2008

concentrated

52Friday, September 19, 2008

never before

53Friday, September 19, 2008

professionalized

54Friday, September 19, 2008

creativitydisplaced

55Friday, September 19, 2008

“infernal machines”

56Friday, September 19, 2008

57Friday, September 19, 2008

20th

57Friday, September 19, 2008

20th

RO

57Friday, September 19, 2008

20th

RO19th

RW18th

RW17th

RW16th

RW15th

RW

57Friday, September 19, 2008

58Friday, September 19, 2008

59Friday, September 19, 2008

r e m a k e

59Friday, September 19, 2008

RO/RW

60Friday, September 19, 2008

(circa 2000)

61Friday, September 19, 2008

extending

62Friday, September 19, 2008

RO

63Friday, September 19, 2008

massivelyefficient

64Friday, September 19, 2008

65Friday, September 19, 2008

getconsume

65Friday, September 19, 2008

culture

66Friday, September 19, 2008

createdelsewhere

67Friday, September 19, 2008

68Friday, September 19, 2008

69Friday, September 19, 2008

99¢

69Friday, September 19, 2008

70Friday, September 19, 2008

(and only)

71Friday, September 19, 2008

72Friday, September 19, 2008

73Friday, September 19, 2008

74Friday, September 19, 2008

75Friday, September 19, 2008

criticallyimportant

75Friday, September 19, 2008

valuable

76Friday, September 19, 2008

(circa 2004)

77Friday, September 19, 2008

revival

78Friday, September 19, 2008

RW

79Friday, September 19, 2008

80Friday, September 19, 2008

81Friday, September 19, 2008

remix

81Friday, September 19, 2008

<music>

82Friday, September 19, 2008

83Friday, September 19, 2008

84Friday, September 19, 2008

85Friday, September 19, 2008

86Friday, September 19, 2008

<amv>

87Friday, September 19, 2008

anime

88Friday, September 19, 2008

89Friday, September 19, 2008

90Friday, September 19, 2008

91Friday, September 19, 2008

anime+

music

92Friday, September 19, 2008

93Friday, September 19, 2008

94Friday, September 19, 2008

<video>

95Friday, September 19, 2008

96Friday, September 19, 2008

97Friday, September 19, 2008

1,703,409 views

97Friday, September 19, 2008

98Friday, September 19, 2008

3,268,983 views

98Friday, September 19, 2008

99Friday, September 19, 2008

99Friday, September 19, 2008

100Friday, September 19, 2008

100Friday, September 19, 2008

101Friday, September 19, 2008

101Friday, September 19, 2008

conversations

102Friday, September 19, 2008

“When I was a boy . . . in front of every house in the summer evenings you would find young people together

singing the songs of the day or the old songs.”

103Friday, September 19, 2008

<politics>

104Friday, September 19, 2008

105Friday, September 19, 2008

106Friday, September 19, 2008

<Johan Söderberg>107Friday, September 19, 2008

108Friday, September 19, 2008

r e m i x

108Friday, September 19, 2008

109Friday, September 19, 2008

importance

109Friday, September 19, 2008

technique

109Friday, September 19, 2008

techniquedemocratized

109Friday, September 19, 2008

20th

RO19th

RW18th

RW17th

RW16th

RW15th

RW

110Friday, September 19, 2008

20th

RO19th

RW18th

RW17th

RW16th

RW15th

RW21st

RW

RO22d

RW

RO23d

RW

RO24th

RW

RO25th

RW

RO

110Friday, September 19, 2008

</1>

111Friday, September 19, 2008

<2>

112Friday, September 19, 2008

113Friday, September 19, 2008

“economies”

113Friday, September 19, 2008

practices ofexchange

114Friday, September 19, 2008

3

115Friday, September 19, 2008

some economies: €

116Friday, September 19, 2008

117Friday, September 19, 2008

“commercial”

117Friday, September 19, 2008

118Friday, September 19, 2008

119Friday, September 19, 2008

quid proquo

119Friday, September 19, 2008

120Friday, September 19, 2008

this forthat

120Friday, September 19, 2008

121Friday, September 19, 2008

122Friday, September 19, 2008

appropriate

122Friday, September 19, 2008

123Friday, September 19, 2008

Sale!

123Friday, September 19, 2008

Sale! Price increase!

123Friday, September 19, 2008

124Friday, September 19, 2008

125Friday, September 19, 2008

howwe

speak

125Friday, September 19, 2008

126Friday, September 19, 2008

“commercial economy”

126Friday, September 19, 2008

some economies: €

127Friday, September 19, 2008

some economies: €

127Friday, September 19, 2008

128Friday, September 19, 2008

“sharing”

128Friday, September 19, 2008

129Friday, September 19, 2008

130Friday, September 19, 2008

131Friday, September 19, 2008

132Friday, September 19, 2008

133Friday, September 19, 2008

economies

134Friday, September 19, 2008

135Friday, September 19, 2008

“sharing economies”

135Friday, September 19, 2008

136Friday, September 19, 2008

4these

136Friday, September 19, 2008

137Friday, September 19, 2008

138Friday, September 19, 2008

howwe

speak

138Friday, September 19, 2008

howwe

speak/\138Friday, September 19, 2008

139Friday, September 19, 2008

if introduce €

139Friday, September 19, 2008

140Friday, September 19, 2008

c h a n g e

140Friday, September 19, 2008

141Friday, September 19, 2008

next week?

141Friday, September 19, 2008

$50?

141Friday, September 19, 2008

142Friday, September 19, 2008

142Friday, September 19, 2008

143Friday, September 19, 2008

144Friday, September 19, 2008

sharingeconomies

144Friday, September 19, 2008

145Friday, September 19, 2008

rich&

important

145Friday, September 19, 2008

146Friday, September 19, 2008

coexist

146Friday, September 19, 2008

commercial

147Friday, September 19, 2008

148Friday, September 19, 2008

both

149Friday, September 19, 2008

commercial

sharing

150Friday, September 19, 2008

sharing

151Friday, September 19, 2008

sharing

151Friday, September 19, 2008

commercial

152Friday, September 19, 2008

commercial

152Friday, September 19, 2008

commercial

sharing

153Friday, September 19, 2008

commercial

sharing

hybrid

153Friday, September 19, 2008

154Friday, September 19, 2008

commercial entityl e v e r a g e s

a sharing economy

154Friday, September 19, 2008

155Friday, September 19, 2008

sharing entityl e v e r a g e s

a commercial economy

155Friday, September 19, 2008

e.g.s

156Friday, September 19, 2008

157Friday, September 19, 2008

158Friday, September 19, 2008

159Friday, September 19, 2008

159Friday, September 19, 2008

“sharing”

160Friday, September 19, 2008

core

161Friday, September 19, 2008

but

162Friday, September 19, 2008

aim

163Friday, September 19, 2008

164Friday, September 19, 2008

164Friday, September 19, 2008

€165Friday, September 19, 2008

€165Friday, September 19, 2008

$166Friday, September 19, 2008

$166Friday, September 19, 2008

167Friday, September 19, 2008

167Friday, September 19, 2008

168Friday, September 19, 2008

168Friday, September 19, 2008

169Friday, September 19, 2008

170Friday, September 19, 2008

Ads

170Friday, September 19, 2008

Ads

170Friday, September 19, 2008

171Friday, September 19, 2008

172Friday, September 19, 2008

Ads Ok

172Friday, September 19, 2008

173Friday, September 19, 2008

174Friday, September 19, 2008

sharingeconomy

174Friday, September 19, 2008

175Friday, September 19, 2008

176Friday, September 19, 2008

leverage

176Friday, September 19, 2008

177Friday, September 19, 2008

$177Friday, September 19, 2008

178Friday, September 19, 2008

yelp pages

179Friday, September 19, 2008

180Friday, September 19, 2008

“sharing” views

181Friday, September 19, 2008

$182Friday, September 19, 2008

183Friday, September 19, 2008

184Friday, September 19, 2008

“sharing”

185Friday, September 19, 2008

186Friday, September 19, 2008

$187Friday, September 19, 2008

all of these

188Friday, September 19, 2008

commercial

sharing

hybrid

189Friday, September 19, 2008

once see

190Friday, September 19, 2008

see everywhere

191Friday, September 19, 2008

192Friday, September 19, 2008

commercial or hybrid?

193Friday, September 19, 2008

194Friday, September 19, 2008

195Friday, September 19, 2008

196Friday, September 19, 2008

197Friday, September 19, 2008

newsgroups

198Friday, September 19, 2008

199Friday, September 19, 2008

“every successful Internet business will be a [hybrid].”

199Friday, September 19, 2008

</2>

200Friday, September 19, 2008

<3>

201Friday, September 19, 2008

202Friday, September 19, 2008

“economies”&

“cultures”202Friday, September 19, 2008

commercial

sharing

hybrid

203Friday, September 19, 2008

RO/RW

204Friday, September 19, 2008

commercial

sharing

hybrid

205Friday, September 19, 2008

commercial

sharing

hybridRW

205Friday, September 19, 2008

206Friday, September 19, 2008

r e c o g n i z e

206Friday, September 19, 2008

207Friday, September 19, 2008

valuesparticular

2culture/economy

207Friday, September 19, 2008

“understandings”

208Friday, September 19, 2008

understand

209Friday, September 19, 2008

not cross it

210Friday, September 19, 2008

e.g.

211Friday, September 19, 2008

no ads

212Friday, September 19, 2008

no ads$100,000,000/ year

212Friday, September 19, 2008

213Friday, September 19, 2008

ads no problem

213Friday, September 19, 2008

214Friday, September 19, 2008

minimize commerce

214Friday, September 19, 2008

215Friday, September 19, 2008

“transparency”

215Friday, September 19, 2008

216Friday, September 19, 2008

RWadds something

m o r e

216Friday, September 19, 2008

“ownership”

217Friday, September 19, 2008

218Friday, September 19, 2008

whoowns

RW-creativity?

218Friday, September 19, 2008

3kinds

hybrids

219Friday, September 19, 2008

(1)

220Friday, September 19, 2008

221Friday, September 19, 2008

221Friday, September 19, 2008

222Friday, September 19, 2008

223Friday, September 19, 2008

licensesassign

“all rights”

223Friday, September 19, 2008

224Friday, September 19, 2008

mashup: owned by Lucas

225Friday, September 19, 2008

Stuff you add: “shared” by Lucas

226Friday, September 19, 2008

“creator”

227Friday, September 19, 2008

rights

228Friday, September 19, 2008

rights

228Friday, September 19, 2008

229Friday, September 19, 2008

229Friday, September 19, 2008

(2)

230Friday, September 19, 2008

231Friday, September 19, 2008

232Friday, September 19, 2008

233Friday, September 19, 2008

?234Friday, September 19, 2008

235Friday, September 19, 2008

take/ignore

235Friday, September 19, 2008

(3)

236Friday, September 19, 2008

237Friday, September 19, 2008

237Friday, September 19, 2008

238Friday, September 19, 2008

239Friday, September 19, 2008

240Friday, September 19, 2008

affirmcreatorowns

creativity

240Friday, September 19, 2008

241Friday, September 19, 2008

enablescreator

licensing

241Friday, September 19, 2008

free culture

242Friday, September 19, 2008

simple way

243Friday, September 19, 2008

authors

244Friday, September 19, 2008

mark content

245Friday, September 19, 2008

freedoms

246Friday, September 19, 2008

“all rights reserved”

247Friday, September 19, 2008

“all rights reserved”some x

247Friday, September 19, 2008

free culture

248Friday, September 19, 2008

249Friday, September 19, 2008

tools 2 enable

250Friday, September 19, 2008

legal sharing

251Friday, September 19, 2008

252Friday, September 19, 2008

“ownership”

253Friday, September 19, 2008

“control”

254Friday, September 19, 2008

255Friday, September 19, 2008

how much“control”

demanded

255Friday, September 19, 2008

256Friday, September 19, 2008

256Friday, September 19, 2008

amazon rankings

257Friday, September 19, 2008

amazon rankings

257Friday, September 19, 2008

amazon rankings

257Friday, September 19, 2008

amazon rankings

257Friday, September 19, 2008

too much

258Friday, September 19, 2008

259Friday, September 19, 2008

self-defeating

259Friday, September 19, 2008

260Friday, September 19, 2008

importantdifferences

invalue

260Friday, September 19, 2008

differencesimportant

261Friday, September 19, 2008

€262Friday, September 19, 2008

growingskepticism

263Friday, September 19, 2008

“exploitation”of thehybrid

264Friday, September 19, 2008

Om Malik:

265Friday, September 19, 2008

266Friday, September 19, 2008

[Does] this culture of participation ... build

business on our collective backs?

266Friday, September 19, 2008

“... whatever ‘the collective efforts’ are, they are going to boost the

economic value of those entities. Will we share in their upside? Not

likely!”

267Friday, September 19, 2008

“... whatever ‘the collective efforts’ are, they are going to boost the

economic value of those entities. Will we share in their upside? Not

likely!”

268Friday, September 19, 2008

“just hybrid”

269Friday, September 19, 2008

just

270Friday, September 19, 2008

just

270Friday, September 19, 2008

</3>

271Friday, September 19, 2008

<end>

272Friday, September 19, 2008

“economies”

273Friday, September 19, 2008

“cultures”

274Friday, September 19, 2008

275Friday, September 19, 2008

potential

275Friday, September 19, 2008

“war”

276Friday, September 19, 2008

277Friday, September 19, 2008

“copyright war”

277Friday, September 19, 2008

278Friday, September 19, 2008

“terrorist war”

278Friday, September 19, 2008

279Friday, September 19, 2008

“terrorists”

279Friday, September 19, 2008

280Friday, September 19, 2008

waste

280Friday, September 19, 2008

281Friday, September 19, 2008

can’t kill

281Friday, September 19, 2008

can’t kill

only criminalize

281Friday, September 19, 2008

can’t stop

281Friday, September 19, 2008

can’t stop

only drive underground

281Friday, September 19, 2008

can’t make passive

281Friday, September 19, 2008

can’t make passive

only “pirates”

281Friday, September 19, 2008

good?

281Friday, September 19, 2008

age ofprohibitions

281Friday, September 19, 2008

live life

281Friday, September 19, 2008

againstthelaw

281Friday, September 19, 2008

corrosive

281Friday, September 19, 2008

corrupting

281Friday, September 19, 2008

281Friday, September 19, 2008

282Friday, September 19, 2008

learn

282Friday, September 19, 2008

end

283Friday, September 19, 2008

284Friday, September 19, 2008

hopelesswars

284Friday, September 19, 2008

if only

285Friday, September 19, 2008

286Friday, September 19, 2008

b o o m

286Friday, September 19, 2008

peace

287Friday, September 19, 2008

</end>

288Friday, September 19, 2008

290Friday, September 19, 2008

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