• Top 40 Under 40 San Antonio Business Journal

• Writer for SA Monthly Magazine & Mi Mundo

• Founder of San Antonio Mastermind

• Social Media Expert

Founder of www.TheSecretToSuccess.com

A MASSIVE MISTAKE

DO THE RIGHT THINGS IN THE WRONG ORDER

Secret No. 1: Perfect Your Pitch

WHAT DO YOU DO?

WHO DO YOU DO IT FOR?

WHY DO YOU DO IT?

“I help business owners get crystal clear about the objectives they want to achieve. Then, together we design a step-by-step plan to achieve those objectives.”

GET TO THE POINT!

1/10ofa

Second

Like a muscle unused, we had created attention

ATROPHYWe’re losing our ability to concentrate

and stay focused.

Addicted To Distractions

Attention Span.

9 Seconds

Human’s Attention Span = 8 seconds

• 55% of communication is body language

• 38% is the tone of voice

• 7% is the actual words spoken

Psychology Today Magazine

GO NICHE OR GO BROKE

“Not everyone is your customer.” ~Seth Godin

MARKETING

You’re judged by what your listener(s) does when you’re done. The goal is to get your listener(s) to

say 3 magic words: TELL ME MORE.TELL ME MORE.

Secret No. 2: Fail Fast

Fail early. Fail fast. Fail often.

Behind every successful person there’s a lot of unsuccessful years.

Bob Brown

“I bought a large amount of ConocoPhillips stock when oil and gas

prices were near their peak ... I still believe the odds are good that oil sells far higher in the future than the current

$40-$50 price. But so far I have been dead wrong. Even if prices should rise,

moreover, the terrible timing of my purchase has cost Berkshire several

billion dollars.”Warren Buffett

“I would have been better off if I’d never heard of Berkshire Hathaway.” ~Warren Buffett

Another Billionaire Failure

Virgin ColaVirgin VodkaVirgin CosmeticsVirgin CinemasVirgin ClothesVirgin CarsVirgin Brides

“Make more mistakes then anyone else and

you win.”Sir Charles Branson

“The key to success is MASSIVE FAILURE!”

LIFEFAILURE SUCCESS

Falling down is how were grow. Staying down is how were die.

Secret No. 3: Get Massive

Attention

If you’re not on the Internet, then you don’t exist.

Kenneth Goldsmith

webcollateral

media

BRANDING

Consistency is key!

1. Consistency in what you post

2. Consistency in you picture

3. Consistency in you message

Use social media to impact people, don’t use it to impress them.

IN ONLY 3 DAYS

307,000,000 Active Monthly Users

110,000,000 Active Monthly Users 280,000 Active Monthly Users

1,400,000,000 Active Monthly Users1,550,000,000 Active Monthly Users411,000,000 Active Monthly Users

400,000,000 Active Monthly Users