FUTURE SUCCESS: Changing Context, Business and Practice of Architecture

Gensler Buro Happold

TODAYS AGENDA

Panel Introductions Foresight Trends • Drivers Of Change

• 10 Considerations

• Sectors and Markets

Panel Discussion

• Q&A

GEMS World Academy bKL Architecture

TODAY’S PANEL

Tom Kerwin FAIA Principal

bKL Architecture

Craig Schwitter PE Principal

Buro Happold

David Crowell Managing Director, CEO rmc International

Rebecca Nolan Assoc AIA, IIDA Managing Principal HOK Chicago + St. Louis

WHO WE ARE

TODAY’S CONTENT

Seeing trends and setting context

Foresight

When you can’t imagine how things are going to change, that doesn’t mean nothing will change. It means that things will change in ways that are unimaginable to you.

FORESIGHT > IMAGINATION

Foresight > blind spots...seeing what others don’t see

8 5 4 9 7 6 3 2 0

Eight

Five

Four

Nine

Seven

Six

Three

Two

Zero

FORESIGHT > life cycle analysis

Testing

Incoming

Pre-Peak Post-Peak

Declining/Outgoing

FORESIGHT > blind spots

Foresight > strategic renewal

Northwestern InsuranceHeadquarters Courtesy Pichard Chilton

Buro Happold

Foresight Panel 2014 | 2015

GROWING OPTIMISM Design Intelligence 2015 Panel

Forces impacting the design profession

84%

90%

Forces impacting the design profession

74%

80%

2014 - 41.4% 2013 – 51.5%

Forces impacting the design profession

2015 Retaining and Attracting Talent

2015 Leadership and Talent Issues

2015 Human Resource Impacts

80%

66%

2015 Financial Impacts

92%

10 Transforming Trends

Northwestern Medical Research Center Perkins + Will Buro Happold

Increasing Sophistication of Design and Management Technologies 1

AIA Foresight Report notes doubling the number of projects targeted to use analytics in 2015 from 2014 AIA Foresight Report SEFAIRA

Increasing Sophistication of Design and Management Technologies

New City in China Source: Evolvo

1 Six Algorithms • Commercial • Transit • Boundaries • Density • Building Heights • Recreation

New Differentiation Models

Empathy Mapping Courtesy Array Architects

2

Acceleration of Value Delivery

IDEA DESIGN THINKING IMPLEMENT

3

Expansion of Boutique Expert Practices

University of Tennessee Student Life Center

Courtesy Perkins + Will

4

Design Build Models Accelerate to New Levels 5

Anaheim Transit Center Courtesy HOK Buro Happold

Complexity of Projects Requires an Enhanced Level of Collaboration & Skills

Stanford D School -Fast Company Courtesy -Georgia Tech

AIA Foresight Report

5 Key skills designers will need • Contextual awareness • Creative craft • Rapid Iteration • Empathy • Entrepreneurial Sustainability

Wayne Li – Georgia Tech

6

Sustainability Agenda Places Architects and Engineers at Forefront

Courtesy Mass Design

7

Talent Scarcity

Courtesy Historical Concepts

8

Increased M&A Activity Seeking Talent, Expertise, and Market 9

Globalization is a Two-Way Street

Samsung World Headquarters- China Courtesy NBBJ

Apple Word Headquarters- California Courtesy Foster & Partners

10

Economic Forecast

The University of Chicago William Eckhardt Research Center

HOK

2015 Practice Forecast

51.7% 58.6% 58.6% 44.8.% 2014

2015 Practice Forecast

62.1% 2014 44.4% 39.3%

2015 Practice Forecast

42.9% 59.3 % 46.2%

2015 Market Forecast

6.9%

60.7%

60.7%

50.0%

2015 Market Forecast

57.1%

48.3%

41.4%

14.8%

2015 Market Forecast

53.6% 22.2%

41.4% 10.7%

2015 Geographic Forecast

2015 Geographic Forecast

62.1%

6.9%

62.1%

41.4%

27,6%

53.6%

Global Highlights

2- 2.5% Predicated GDP Growth Rate annual range from 2013 - 2017

42% Predicated increase in number of high net worth individuals

11 0f 20 Of world’s fastest growing economies are in Africa

10.4% Forecasted 2015 employment rate down from 10.9% in 2013

80% Forecast growth in Number of Chinese billionaires 2013 - 2023

2015 India’s economy over-takes China as fastest growing

Source AIA Foresight Report

Global Context The worldwide operating environment for architecture and design

3.7 to 3.9% global growth 2015 Org. for Co-operation and Development

$657 billion global investment in Commercial property 2015 Real Capital Analytics

Source See AIA Foresight Report

Global Context

By 2030 8.3 Billion people globally 20 cities over 20 million people (all but 4 in developing world) 50% more energy 40% more water 35% more food

Kingdom Tower Smith Gill Architects

Dave Crowell Project Manager

Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. William Pollard 1850

Considerations to ask yourself:

Are you more relevant today than in the past?

What must you change next?

Why do you do things the way you do?

How do others do what you do, perhaps better?

Are you moving quickly and deliberately enough?

Where is waste or inefficiency?

Olin School of Management Washington University MRY + Mackey Mitchell Buro Happold

Thank You

Doug Parker, AIA Managing Principal Greenway Group Atlanta/Denver dparker@greenway.us (720(841-8581

THANK YOU

Tom Kerwin FAIA Principal bKL Architecture

Craig Schwitter, PE Principal Buro Happold

David Crowell Managing Director, CEO rmc International

Rebecca Nolan Assoc AIA, IIDA Managing Principal HOK Chicago + St. Louis

Audience Insights

Thank You THANK YOU

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