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ZERO POZITIVE, Zona Industriale (Fushe Kosove - Prishtine)

10000 Prishtine, Republika e Kosoves

Tel. & Fax: +381 (0)38 601 900 +381 (0)38 601 902 +381 (0)38 601 903 +381 (0)38 601 904

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ZERO POZITIVE, Qendra e Biznesit EUROCOL, Rr. Murat Toptani, Kati VITiranë, Shqipëri

Tel. & Fax: +355 (0)4 274 531

[email protected] www.zeropozitivealbania.com.al


4th

lar

gest

com

mu

nic

atio

ns

grou

p w

orld

wid

eT

hree

glo

bal a

dver

tisi

ng n

etw

orks

: Pu

blic

is, S

aatc

hi &

Saa

tchi

, Leo

Bur

nett

Two

mul

ti-h

ub c

reat

ive

agen

cy n

etw

orks

: Fa

llon

Wor

ldw

ide,

Bar

tle

Bogl

e H

egar

ty*

Thr

ee le

adin

g cr

eati

ve b

rand

s:

The

Kap

lan

Tha

ler

Gro

up (

New

Yor

k), B

eaco

n C

omm

unic

atio

ns

(Tok

yo),

Mar

cel (

Pari

s)

No.

2 w

orld

wid

e in

med

ia b

uyi

ng

and

con

sult

ancy

Two

glob

al b

rand

s: S

tarc

om M

edia

Vest

Gro

up, Z

enit

hOpt

imed

ia

A m

anag

emen

t bo

ard

serv

ing

the

two

netw

orks

:Pu

blic

is G

roup

e M

edia

Wor

ld l

ead

er i

n d

igit

al c

omm

un

icat

ion

Wit

h D

igit

as, D

enuo

and

sev

eral

age

ncie

s sp

ecia

lized

in d

igit

al a

nd in

tera

ctiv

e co

mm

unic

atio

ns

Wor

ld’s

lead

ing

agen

cy i

n h

ealt

hca

re c

omm

un

icat

ion

sPu

blic

is H

ealt

hcar

e C

omm

unic

atio

ns G

roup

: Med

icus

,Sa

atch

i & S

aatc

hi H

ealt

hcar

e, B

oz…

A c

omp

lete

, glo

bal

ran

ge a

nd

rec

ogn

ized

exp

erti

sein

sp

ecia

lize

d c

omm

un

icat

ion

s

– D

irec

t m

arke

ting

/sal

es p

rom

otio

n: A

rc W

orld

wid

e, S

aatc

hi &

Sa

atch

i X, P

ublic

is D

ialo

g, S

olut

ions

, Bet

terw

ay

– C

orpo

rate

Com

mun

icat

ions

and

Pub

lic R

elat

ions

: MS&

L,

Publ

icis

Con

sult

ants

I W

orld

wid

e, F

reud

Com

mun

icat

ions

– Pu

blis

hing

and

pro

duct

ion:

Mun

doco

m, M

arke

tFor

war

d,

Cap

ps, W

AM

– M

ulti

cult

ural

com

mun

icat

ions

ser

vice

s: B

urre

ll C

omm

unic

atio

ns, B

rom

ley

Com

mun

icat

ions

, Lap

iz, C

onill

– E

vent

s an

d sp

orts

mar

keti

ng: P

ublic

is E

vent

s W

orld

wid

e,

Rel

ay, E

mot

ion.

Mar

keti

ng

Com

mu

nic

atio

n C

omp

any

ze

ro

po

zit

ive

pu

bl

icis

Zer

o Po

ziti

ve P

ublic

is h

ave

brou

ght

toge

ther

the

str

ateg

ic,

crea

tive

and

tec

hnol

ogic

al e

xper

tise

in o

rder

to

achi

eve

com

mun

icat

ion

exce

llenc

e on

a n

atio

nal a

nd in

tern

atio

nal

scal

e. B

y of

feri

ng s

tren

gth

and

dept

h in

dis

cipl

ines

as

dive

rse

as c

omm

unic

atio

n st

rate

gy, i

nteg

rate

d m

arke

ting

cam

paig

ns,

bran

d bu

ildin

g, s

yste

ms

inte

grat

ion,

B2B

, CR

M, a

dver

tisi

ng

(tra

diti

onal

& G

uerr

ila),

med

ia, p

ublic

rel

atio

ns a

nd d

irec

t m

arke

ting

, we

prov

ide

the

com

bine

d se

rvic

es t

o en

sure

clie

nt’s

com

mun

icat

ions

are

effe

ctiv

e in

all

med

ia a

nd a

cros

s al

l m

arke

ts.

Mu

lti-

doo

r op

erat

ion

gat

her

ing:

Spe

cial

ised

Com

mun

icat

ion

Serv

ices

; Cre

ativ

e so

luti

ons,

Med

ia S

ervi

ces,

Dir

ect

Mar

keti

ng,

Dig

ital

Pri

nt &

Pro

mot

iona

l Sup

ply;

allo

ws

us t

o de

vise

the

pr

ofes

sion

al, i

nnov

ativ

e an

d co

mpe

lling

sol

utio

ns t

hat

mos

t of

th

e co

mm

unic

atio

n co

mpa

nies

are

sim

ply

unab

le t

o m

atch

.

Inte

grat

ed M

arke

tin

g C

amp

aign

s -

The

re h

ave

been

un

prec

eden

ted

chan

ges

in t

he g

loba

l mar

ketp

lace

in t

he r

ecen

t ye

ars.

New

tec

hnol

ogie

s, n

ew m

etho

ds o

f com

mun

icat

ion

and

new

way

s of

doi

ng b

usin

ess

have

fore

ver

alte

red

the

way

co

nsum

ers

conn

ect

to b

rand

s/pr

oduc

ts a

nd s

ervi

ces.

In

all

of t

he c

onte

mpo

rary

bus

ines

s co

ntex

ts, i

nteg

rate

d m

arke

ting

co

mm

unic

atio

ns a

re r

epea

tedl

y us

ed. T

he s

heer

com

plex

ity

of

bran

d-bu

ildin

g ac

ross

diff

eren

t m

edia

, and

of c

omm

unic

atin

g

mar

keti

ng m

essa

ges

effe

ctiv

ely,

req

uire

s sk

ills,

met

hods

and

ap

proa

ches

tha

t si

mpl

y ca

n no

t be

ach

ieve

d w

itho

ut t

he

inte

grat

ed m

etho

ds o

f com

mun

icat

ions

.

Ad

vert

isin

gZ

ero

Pozi

tive

Pub

licis

incl

udes

an

oper

atin

g te

am c

onne

cted

to

the

wor

ldw

ide

crea

tive

net

wor

ks, a

nd s

ever

al r

egio

nal a

genc

ies

wit

h sp

ecia

l cre

ativ

e fla

ir. T

he a

dver

tisi

ng t

eam

is p

osit

ione

d in

it

s ow

n w

ay a

nd h

as it

s ow

n cu

ltur

e. T

he s

ervi

ce o

fferi

ngs

are

also

dis

tinc

tive

, mee

ting

diff

eren

t cl

ient

exp

ecta

tion

s to

the

fina

l ad

vert

isin

g pr

oduc

tion

(T

V, P

rint

, and

Int

erac

tive

).

Med

iaZ

ero

Pozi

tive

Pub

licis

is t

he k

ey n

atio

nal p

laye

r in

Med

ia

Buyi

ng a

nd C

onsu

ltan

cy w

hich

is li

nked

to

the

med

ia s

ervi

ces

gian

t Z

enit

hOpt

imed

ia. I

t of

fers

a fu

ll ra

nge

of m

edia

buy

ing

and

cons

ulta

ncy

serv

ices

to

prov

ide

clie

nts

wit

h so

luti

ons

tailo

red

to t

heir

spe

cific

nee

ds.

Bra

nd

ing

/ Con

sult

ing

– Z

ero

Pozi

tive

Pub

licis

pro

vide

s sp

ecia

lized

con

sult

ancy

ser

vice

s in

bra

nd a

nd b

usin

ess

stra

tegy

, wel

l ahe

ad o

f any

ope

rati

onal

dec

isio

n co

ncer

ning

co

mm

unic

atio

ns t

ools

.

Mu

ltic

ult

ura

l C

omm

un

icat

ion

s –

Com

mun

icat

ions

to

mee

t th

e ch

alle

nges

of c

ultu

ral d

iver

sity

are

a p

arti

cula

r st

reng

th a

nd

valu

e co

nsid

erin

g th

e m

ulti

cult

ural

cha

lleng

es in

Kos

ova.

Cre

ativ

e –

Our

com

pany

’s cr

eati

ve b

usin

ess

is c

ondu

cted

by

the

high

–pro

file

crea

tive

tea

m. S

ervi

ces

span

all

aspe

cts

of

desi

gn fr

om in

itia

l pla

nnin

g of

vis

ual i

dent

ity

to m

ulti

laye

red

crea

tive

arc

hite

ctur

e.

Dig

ital

/ N

ew M

edia

– C

reat

ive

team

s w

ithi

n ou

r m

ulti

doo

r op

erat

ions

hav

e th

e ta

lent

and

exp

erie

nce

wit

h In

tera

ctiv

e te

chno

logy

to

anti

cipa

te n

ew d

evel

opm

ents

, and

reg

ular

ly

enha

nce

the

effe

ctiv

es o

f new

med

ia c

omm

unic

atio

ns.

Dir

ect

Mar

keti

ng

– Z

ero

Pozi

tive

Pub

licis

has

cre

ated

the

firs

t ev

er d

irec

t m

arke

ting

ser

vice

s in

Kos

ova

and

Alb

ania

, whi

ch

toge

ther

wit

h in

tern

atio

nal p

artn

ers,

pro

vide

s so

luti

ons

tailo

red

to in

divi

dual

bra

nds.

Eve

nts

/ Sp

onso

rsh

ip –

In

this

are

a, P

ublic

is E

vent

s W

orld

wid

e is

a le

ader

for

inte

rnat

iona

l and

cor

pora

te

conf

eren

ces,

and

an

expe

rt in

larg

e-sc

ale

and

top-

leve

l eve

nts.

O

ur Z

ero

Pozi

tive

Pub

licis

eve

nt-m

anag

emen

t te

am is

ano

ther

of

the

man

y G

roup

e en

titi

es o

rgan

izin

g ta

rget

ed, h

igh-

qual

ity

even

ts.

Cor

por

ate

Com

mu

nic

atio

ns

/ PR

– G

etti

ng t

he m

essa

ge a

cros

s th

e na

rrow

ly t

arge

ted,

div

erse

gro

ups

in k

ey p

osit

ions

cal

ls

for

spec

ializ

ed k

now

-how

, ava

ilabl

e fr

om o

ur c

ompa

nies

. Our

co

mpa

nies

’ ser

vice

offe

ring

s ra

nge

from

pro

duct

and

bra

nd

prom

otio

n to

inst

itut

iona

l and

cor

pora

te c

omm

unic

atio

n, p

lus

cris

is c

omm

unic

atio

n an

d is

sues

man

agem

ent.

Shop

per

Mar

keti

ng

/ In

cen

tive

s –

Build

ing

Busi

ness

re

quir

es a

sal

es fo

rce

mot

ivat

ed fo

r ef

fect

ive

acti

on a

s w

ell a

s a

com

preh

ensi

ve a

ppro

ach

to t

he r

etai

l env

iron

men

t, o

ften

in le

ss

conv

enti

onal

dis

trib

utio

n ch

anne

ls. Z

ero

Pozi

tive

Pub

licis

has

th

us d

evel

oped

spe

cial

ized

exp

erti

se t

o ra

ise

prod

uct

and

bran

d pr

ofile

s an

d re

info

rcin

g th

e ne

eded

sen

se o

f dir

ecti

on.

Prod

ucti

on /

Publ

ishi

ng –

Wha

teve

r th

e m

edia

, cre

ativ

ity

need

s to

be

back

ed b

y pr

oduc

tion

exp

erti

se.

1100

Riv

ervi

ew T

ower

, 80

09 3

4th

Aven

ue S

outh

, M

inne

apol

is, M

N 5

5425

Like

a k

alei

dosc

ope

com

pris

ing

myr

iad

bits

of c

olor

and

ligh

t,

the

righ

t tw

ist

of c

onte

xt b

ring

s cl

arit

y.

Pers

pect

ive,

dis

cern

men

t an

d in

nova

tion

pro

vide

the

cla

rity

ne

eded

to

reac

h an

aud

ienc

e in

the

mid

st o

f a d

ynam

ic, o

ften

fr

actu

red

envi

ronm

ent.

Per

spec

tive

to

see

the

big

pict

ure.

D

isce

rnm

ent

to r

ecog

nize

key

ele

men

ts. C

onti

nuou

s in

nova

tion

an

d cr

eati

vity

to

asse

mbl

e th

e pi

eces

in a

com

pelli

ng w

ay.

Tunh

eim

Par

tner

s de

liver

s th

at p

ersp

ecti

ve, d

isce

rnm

ent

and

inno

vati

on e

very

day

to

achi

eve

desi

red

outc

omes

for

our

publ

ic

rela

tion

s an

d pu

blic

affa

irs

clie

nts.

Publ

ic R

elat

ions

Our

rec

ogni

zed

succ

ess

in t

he s

trat

egy

and

man

agem

ent

of

loca

l, re

gion

al a

nd n

atio

nal p

ublic

rel

atio

ns c

ampa

igns

is o

ne

Tunh

eim

Par

tner

sA

str

ate

gic

Co

mm

unic

ati

on

Co

mp

any

of t

he h

allm

arks

of t

he a

genc

y. A

s a

full-

serv

ice

publ

ic r

elat

ions

ag

ency

, we

help

com

pani

es a

nd o

rgan

izat

ions

to

arti

cula

te a

nd

prom

ote

thei

r vi

sibi

lity

and

prom

inen

ce in

the

mar

ketp

lace

. In

part

ners

hip

wit

h ou

r cl

ient

s, w

e kn

ow h

ow t

o us

e ou

r ex

pert

ise

to r

einf

orce

bra

nd b

uild

ing,

leve

rage

pub

licit

y, c

apit

aliz

e on

m

arke

t tr

ends

and

edu

cate

tar

get

mar

kets

. We

thin

k ou

tsid

e tr

adit

iona

l bou

ndar

ies.

Whe

ther

you

’re c

once

rned

wit

h m

arke

t sh

are,

cre

dibi

lity

or m

akin

g yo

ur b

usin

ess

plan

a r

ealit

y -

we

know

how

to

shap

e pu

blic

opi

nion

, infl

uenc

e de

cisi

ons

and

crea

te la

stin

g re

puta

tion

s.

How

we

Wor

k

• St

rate

gy -

We

unde

rsta

nd y

our

stra

tegi

c in

tent

and

defi

ne

goal

s an

d ob

ject

ives

•

Pla

n -

We

deve

lop

com

preh

ensi

ve t

imin

g an

d ac

tion

pla

ns

wit

h m

easu

rem

ent

crit

eria

•

Exe

cute

- W

e ex

ecut

e ag

gres

sive

ly a

nd d

eliv

er r

esul

ts o

n ti

me,

w

ithi

n bu

dget

Wha

t we

do

• St

rate

gic

com

mun

icat

ions

pos

itio

ning

•

Com

mun

ity

rela

tion

s •

Cri

sis

com

mun

icat

ions

•

Fina

ncia

l com

mun

icat

ions

•

Inte

rnal

com

mun

icat

ions

•

Mar

keti

ng c

omm

unic

atio

ns

• M

edia

rel

atio

ns

• Sp

onso

rshi

p •

Eve

nt P

lann

ing

Publ

ic A

ffairs

Cap

abili

ties

Sm

art,

res

ults

-ori

ente

d an

d va

lue-

infu

sed

com

mun

icat

ions

-

thes

e ar

e th

e co

rner

ston

es o

f our

pub

lic a

ffair

s pr

acti

ce.

Clie

nts

depe

nd o

n Tu

nhei

m P

artn

ers

for

tim

ely

solu

tion

s fr

om

our

expe

rien

ced

team

. Our

sta

ff of

ele

cted

and

app

oint

ed

offic

ials

from

var

ious

pol

itic

al p

hilo

soph

ies

and

gove

rnm

ent

bodi

es le

nds

clea

r in

sigh

t to

clie

nt is

sues

. Our

med

ia r

elat

ions

ex

pert

s ha

ve w

alke

d th

e ha

lls o

f gov

ernm

ent

wit

h no

tebo

oks

and

cam

eras

. Our

gra

ssro

ots

orga

nize

rs h

ave

impl

emen

ted

succ

essf

ul c

ampa

igns

. Tog

ethe

r, w

e pr

ovid

e th

e m

ost

com

preh

ensi

ve c

onti

nuum

of o

fferi

ngs

in t

he r

egio

n ai

med

at

hel

ping

our

cor

pora

te, n

onpr

ofit

and

publ

ic s

ecto

r cl

ient

s ac

hiev

e th

eir

obje

ctiv

es in

the

pub

lic p

olic

y en

viro

nmen

t.

How

we

Wor

k

Our

peo

ple

mak

e th

e di

ffere

nce:

Exp

erie

nce

- C

ombi

ning

the

exp

erie

nce

of fo

rmer

ele

cted

of

ficia

ls w

ith

that

of c

lient

-sid

e se

nior

sta

ffers

, we

have

gre

at

capa

city

for

anal

yzin

g an

d fo

rmul

atin

g vi

able

pol

icie

s th

at

adva

nce

our

clie

nts

obje

ctiv

es.

Infl

uen

ce -

We

are

defin

ing

the

term

gra

ssto

ps in

fluen

ce. N

o ot

her

firm

has

our

rea

ch in

to t

he s

pher

es o

f dec

isio

n m

akin

g in

ou

r re

gion

’s bu

sine

ss, g

over

nmen

t an

d no

npro

fit s

ecto

rs.

Org

aniz

ing

- W

e ar

e fil

ling

the

void

in g

rass

root

s or

gani

zing

. M

any

orga

niza

tion

s cl

aim

to

prov

ide

this

ser

vice

but

fail

to d

o so

wit

hin

the

cont

ext

of a

larg

er p

ublic

rel

atio

ns s

trat

egy.

We

ener

gize

cam

paig

ns t

hat

deliv

er r

esul

ts a

t th

e gr

assr

oots

leve

l.

Con

nec

tion

s -

We

are

a fir

m k

now

n fo

r st

ella

r ea

rned

med

ia

wor

k, w

hich

dir

ectl

y pl

ays

into

all

of o

ur e

ffort

s on

beh

alf o

f ou

r pu

blic

affa

irs

clie

nts.

Coa

liti

ons

- In

an

era

of d

ebili

tati

ng p

olit

ical

con

flict

, we

are

brin

ging

tog

ethe

r so

me

of p

olit

ic’s

stra

nges

t be

dfel

low

s,

build

ing

coal

itio

ns t

hat

fram

e is

sues

and

pro

vide

sol

utio

ns fo

r ou

r cl

ient

s.

Wha

t we

Prov

ide

• A

cces

s •

Polic

y fo

rmul

atio

n •

Gra

ssro

ots

plan

ning

and

exe

cuti

on

• M

edia

rel

atio

ns p

rogr

ams

• C

omm

unit

y re

lati

ons

prog

ram

s

Genc Meraku, one of the leading authorities on marketing communications in Kosova, is the Chief Executive of the marketing communications company Zero Pozitive Publicis. He graduated from Westminster University, and awarded with the degree of Master of Science in Marketing from University of Huddersfield. The recipient of the United Kingdom Institute of the Direct Marketing (IDM) Education Certificate - Distinction, and the IDM Postgraduate Winner of the first prize for the National Marketing Competition, London (2003); Meraku is the author of the creative paper as contributor from Kosova at the World Creative Forum in UK (2004). During his career, Meraku has been appointed as an academic associate to Professor Irwin Metzger, thus bringing his marketing and business experience to develop curricula for the New Venture Development course at the American University in Kosova (2004). He devised and presented the project in Washington D.C. and New York (2006) “Kosova Open for Business”- an economic development plan for Kosova. The recipient of the decoration from Multinational Brigade East US KFOR 7, presented for outstanding performance (2006). He was a candidate for the mayor of Prishtina (2007) and served as an advisor to heads of state. He serves as a board member to Kosova American Education Fund and as a vice president of the board to The Group of Industry of Electronic Media in Kosova. Genc was the initial steering committee member of the American Chamber of Commerce in Kosova. He is 34 years old, lives in Prishtina - Republic of Kosova.


Kathy Tunheim co-founded Tunheim Santrizos Company in 1990 with four colleagues from Honeywell, Inc, and has served as president and chief executive offi cer throughout the fi rm’s evolution to Tunheim Partners, Inc. With her own areas of specialization in corporate communications and communications strategy, she maintains an active role in many of the agency’s client relationships. Another area of distinction is Kathy’s signifi cant experience in governance: she has worked as communications counsel to numerous corporate boards of directors, and has served as trustee and board chair of numerous large nonprofi t and philanthropic organizations. She is also a well-known crisis communications counselor to senior executives, and is honored to have had the opportunity to provide support to clients in their most challenging situations. Prior to cofounding the agency, she gained experiences in both the corporate world and the political arena that profoundly shaped her approach to creating value as an agency counselor. She worked at Honeywell, Inc. for 10 years, rising to the post of vice president for public relations and internal communications. In that role, she led a global team of professionals with ultimate responsibilities for media relations and employee communications. Earlier in her career, she handled media relations and speechwriting for Wendell R. Anderson - both when he was governor of the State of Minnesota, and during his tenure in the U.S. Senate. Collectively, these experiences cause her to be particularly intrigued by the challenges of helping clients navigate the intersections of business, public policy, and the media.

Tunheim Partners

Ilir G

rapc

i Jo

ined

the

Zer

o Po

ziti

ve te

am a

t the

end

of J

uly

2008

, as M

anag

ing

Part

ner.

Ilir

gra

duat

ed f

rom

Wes

tmin

ster

Bus

ines

s Sc

hool

in

Lond

on,

in t

he fi

eld

of B

usin

ess

Man

agem

ent,

spe

cial

izin

g in

M

arke

ting

Com

mun

icat

ion

and

Stra

tegy

.

Ilir

has

ext

ensi

ve e

xper

ienc

e in

eve

nt o

rgan

izin

g an

d m

anag

emen

t fo

r se

vera

l diff

eren

t in

dust

ries

.

For

the

last

thr

ee y

ears

Ilir

est

ablis

hed

and

oper

ated

one

of

the

mos

t su

cces

sful

bra

nds

in L

ondo

n w

ithi

n th

e ho

spit

alit

y an

d en

tert

ainm

ent

indu

stry

‘T

he

Pape

r’.

As

the

Chi

ef

Ope

rati

ng

Offi

cer

/ Fo

unde

r of

Pap

er C

lub,

Ilir

org

anis

ed a

nd h

oste

d so

me

of t

he L

ondo

n’s

mos

t pr

esti

giou

s ev

ents

suc

h as

WM

A (

Wor

ld

Mus

ic A

war

ds h

oste

d by

Pri

nce

Will

iam

), E

MI

mus

ic, S

ony,

PFA

(P

laye

r of

the

yea

r Fo

otba

ll Aw

ards

), G

oldm

an S

achs

, an

d al

so

som

e of

the

A l

ist

cele

brit

y pa

rtie

s fo

r em

inen

t ar

tist

s su

ch a

s M

adon

na, J

ay Z

, Puf

f Dad

dy, D

avid

Bec

kham

, Kat

e M

oss,

Hel

ena

Chr

isti

anse

n, J

ohn

Trav

olta

, and

man

y m

ore…

Wha

t ca

n yo

u sa

y ab

out

Cre

ativ

ity

livin

g an

d w

orki

ng in

a

coun

try

wit

h an

arc

h-tr

adit

iona

l, na

tion

alis

t an

d pa

tria

rcha

l cul

-tu

re?

Whe

re b

eing

in t

he b

orde

r be

twee

n th

e E

ast

and

the

Wes

t ha

s be

en a

cur

se r

athe

r th

an a

ble

ssin

g? W

here

it is

con

side

red

“cre

ativ

e”, i

f you

get

pur

ple

from

mix

ing

red

wit

h bl

ue ?

Whe

re

crea

tive

is s

omet

hing

mys

tica

l, un

expl

aina

ble

and

from

the

ot

her

side

?

Not

so

mys

tica

l, ne

ithe

r te

chni

cal,

crea

tivi

ty is

eve

ryw

here

– I

t’s

all a

roun

d us

. It

is t

he a

bilit

y to

cre

ate

a co

nnec

tion

bet

wee

n th

e ir

rati

onal

and

rat

iona

l, th

e ab

ility

to

send

the

rig

ht m

essa

ge o

n th

e ri

ght

tim

e, in

the

rig

ht p

lace

and

the

rig

ht w

ay.

Cre

ativ

ity

is t

he p

ower

to

expr

ess

orig

inal

qua

litie

s, im

agin

atio

n an

d in

nova

tion

– o

ur u

niqu

e se

lling

pro

posi

tion

, our

pro

blem

so

lvin

g to

ol.

A p

opul

ar m

isco

ncep

tion

is t

hat

crea

tivi

ty h

appe

ns in

a fl

ash

of

insp

irat

ion,

whi

le ju

st t

he o

ppos

ite

is t

rue.

It’s

a w

ay o

f thi

nkin

g an

d ap

proa

chin

g a

prob

lem

. Tru

e cr

eati

vity

and

ori

gina

lity

is

tim

e-co

nsum

ing

and

abov

e al

l it

is a

pro

cess

. C

reat

ive

wor

k w

itho

ut s

trat

egic

pla

nnin

g do

esn’

t m

ake

for

a go

od a

d, n

o m

atte

r ho

w fa

ntas

tica

lly c

reat

ive

it is

. On

the

othe

r ha

nd, a

str

ateg

ical

ly im

mac

ulat

e ad

wit

hout

a c

reat

ive

idea

or

exec

utio

n ru

ns t

he r

isk

of n

ot b

eing

not

iced

or

rem

embe

red,

an

d ju

st w

on’t

do a

nyth

ing

to b

uild

rel

atio

nshi

ps b

etw

een

the

inte

nded

aud

ienc

e an

d th

e br

and.

Bein

g cr

eati

ve fo

r th

e sa

ke o

f bei

ng c

reat

ive

does

n’t

serv

e cl

ient

s’

need

s. C

reat

ivit

y ne

eds

to b

e al

way

s un

ders

tood

wit

hin

the

cont

ext

of t

he b

rand

and

the

inte

nt.

Bu

jar

Kab

ash

iC

reat

ive

Dir

ecto

r

CO

NTA

GIO

US

CONTAGIOUS

Contagiousness it’s a way of building brands sustainably through great experiences that get people talking positively about the brand. And far from being an internet phenomenon, it’s actually the original way of building brands, pre-dating not only the internet, but even the printing press.

In our definition, the role of contagiousness is to ‘change the conversation’ and the brands that do this best are ‘conversation leaders’.

InnovationPioneering ideas combined with the

application of technology, to achieve lasting improvements in performance for our clients;

CollaborationOutstanding teamwork and partnership with clients and colleagues, retaining exceptional

people and creating trust-based relationships that succeeds.

QualityAdhere to the highest professional standards and superior quality;

ThoughtRecommending the best solutions through the most rigorous thinking process.

Account ManagementDirectMarketingOperations ProcurementPromotionsResearch


Acc

ount

Man

agem

ent

The

job

of t

he A

ccou

nt H

andl

er is

to

mee

t w

ith

the

clie

nt a

nd

iden

tify

the

ir n

eeds

. A g

ood

Acc

ount

Han

dler

is a

lso

a go

od

proj

ect

man

ager

; Kee

ping

the

clie

nt in

form

ed w

hils

t en

suri

ng

that

all

wor

k is

pro

gres

sing

to

mee

t de

adlin

es. T

he A

ccou

nt

Han

dler

is t

he fa

ce o

f the

age

ncy;

he

is t

he fi

rst

poin

t of

con

tact

fo

r th

e cl

ient

and

is t

he o

ne t

o re

port

on

prog

ress

.

Acc

ount

han

dler

s ha

ve d

escr

ibed

the

ir r

ole

as b

eing

a ja

ck o

f all

trad

es: i

n or

der

to d

o ou

r jo

b pr

oper

ly, w

e re

ally

nee

d to

hav

e a

good

kno

wle

dge

of e

very

one

else

’s jo

b as

wel

l as

our

own.

H

andl

ers

need

to

be a

ll th

ings

to

all p

eopl

e: a

spo

kesp

erso

n an

d te

am le

ader

, a n

egot

iato

r, sa

lesp

erso

n an

d di

plom

at.

Som

e of

the

mai

n re

spon

sibi

litie

s of

the

acc

ount

han

dler

s ar

e to

:

• C

oord

inat

e be

twee

n th

e C

lient

and

the

Age

ncy’s

sid

e,

coor

dina

ting

res

ourc

es fo

r di

ffere

nt M

arke

ting

cam

paig

ns.

• M

anag

e en

terp

rise

cus

tom

er r

elat

ions

, kee

ping

up

to d

ate

wit

h en

terp

rise

clie

nts

and

thei

r ne

eds,

res

earc

h an

d an

alys

is

of m

arke

t pl

ace,

and

pro

ject

doc

umen

tati

on.

• Pl

ay a

n ac

tive

rol

e in

the

pro

cess

of d

raft

ing

proj

ect

prop

osal

s re

late

d to

Mar

keti

ng c

ampa

igns

for

vari

ous

bran

ds/c

lient

s.

• M

anag

e pr

ojec

ts a

nd im

plem

ent

med

ia s

trat

egie

s, e

vent

s,

prom

otio

ns, h

avin

g a

clos

e co

oper

atio

n w

ith

inte

rnal

de

part

men

ts o

f the

Age

ncy.

• C

oord

inat

e an

d su

perv

ise

Prom

otio

nal,

Med

ia, a

nd o

ther

ac

tivi

ties

rel

ated

to

spec

ific

bran

ds/c

lient

s as

pla

nned

in

vari

ous

proj

ects

.

Even

ts &

Pro

mot

ions

We

give

eac

h ev

ent

its

char

acte

r, m

ood

and

adap

t th

em s

o th

at

they

mee

t th

e ob

ject

ives

and

fina

ncia

l cap

abili

ties

of t

he c

lient

.

Type

s of

Eve

nts

• C

orpo

rate

,•

Prom

otio

nal,

• G

rand

Ope

ning

s,•

Oth

er.

Cor

pora

te E

vent

s•

Ann

iver

sari

es a

nd H

olid

ays,

• C

orpo

rate

Mee

ting

s,•

Con

fere

nces

,•

Team

Bui

ldin

g,•

Trai

ning

s.

Prom

otio

nal E

vent

s•

PoS

(Poi

nt o

f Sal

e)•

HoR

eCa

(Hot

els

Res

taur

ants

Caf

e)•

Laun

ches

,•

Prod

uct

Test

ing,

• Pr

ize

Gam

es.

Oth

er E

vent

s•

The

mat

ic,

• E

nter

tain

men

t,•

Spor

ts’ E

vent

s,•

Mul

ti-A

ctiv

ity

Day

s.

ArtworkCopywritingDigital MarketingDTPEditingPlanningProduction


Cre

ativ

e D

epar

tmen

tC

reat

ive

we

are.

Cre

ativ

e w

ork

we

do. F

rom

the

cre

ativ

e co

ncep

t al

l the

way

to

mak

ing

it h

appe

n, t

he C

reat

ive

Dep

artm

ent

ensu

res

high

qua

lity

of p

rodu

ctio

n th

at b

ring

s-in

re

sult

s. O

ur s

ervi

ces

incl

ude,

but

are

not

lim

ited

to:

Cor

pora

te Id

entit

yFr

om c

ompa

ny lo

gos,

pri

mar

y co

lors

and

typ

efac

es, t

o ex

act

guid

elin

es o

f how

to

use

thes

e in

you

r m

arke

ting

end

eavo

rs -

W

e w

ill c

reat

e so

lid c

orpo

rate

iden

titi

es t

hat

stic

k in

the

min

d of

you

r cl

ient

s, a

nd w

ill b

e as

soci

ated

wit

h w

hate

ver

your

co

mpa

ny w

ants

to

be a

ssoc

iate

d w

ith.

Prin

tW

hate

ver

your

pri

ntin

g ne

eds

may

be,

we

will

com

e up

wit

h cr

eati

ve s

olut

ions

tha

t le

ave

you

and

your

clie

nts

dazz

led.

Fro

m

cata

logu

es, b

illbo

ards

and

meg

aboa

rds,

to

bus

adve

rtis

ing

and

prod

uct

pack

agin

g -

we’

ll he

lp y

ou fi

nd t

he s

olut

ion

that

mee

ts

your

obj

ecti

ves

and

budg

et li

mit

atio

ns.

Aud

ioD

oes

your

tar

get

mar

ket

wan

t to

hea

r yo

ur m

essa

ges?

We

will

find

the

opt

imal

aud

io s

olut

ions

tha

t m

eet

your

pro

ject

’s ob

ject

ives

, and

tha

t fit

you

r ta

rget

mar

ket’s

pre

fere

nces

.

Vid

eoV

ideo

is a

pow

erfu

l med

ium

. And

we

brin

g yo

u so

luti

ons

that

co

mm

unic

ate

all y

our

mes

sage

s in

a c

lear

and

con

cise

form

. Fr

om T

V a

ds, t

o vi

deo

pres

enta

tion

s an

d D

VD

com

pila

tion

s, a

ll yo

u ha

ve t

o do

is c

hoos

e yo

ur “

vide

o w

eapo

n”, a

nd s

it b

ack

and

see

the

resu

lts.

Web

Is y

our

com

pany

onl

ine

yet?

We

will

des

ign

your

web

site

so

that

it

is t

rend

y, in

tuit

ive

and

logi

cal.

We

can

also

add

inte

ract

ive

flash

sol

utio

ns t

o sp

ice

it u

p a

bit.

Stra

tegi

c Pl

anni

ng

Cre

ativ

e pl

anni

ng is

don

e by

the

cre

ativ

e de

part

men

t an

d is

ba

sed

on t

he C

onta

giou

s Id

eas

Con

cept

. The

se I

deas

tak

e on

a

life

of t

heir

ow

n an

d dr

ive

cons

umer

s to

do

our

wor

k fo

r us

.

Con

tagi

ous

plan

ning

is w

hat

sets

Zer

o Po

ziti

ve P

ublic

is a

part

fr

om a

ll ot

her

com

peti

tors

in t

he m

arke

t. W

e ha

ve g

one

thro

ugh

conv

enti

onal

wor

k m

etho

ds t

o m

ore

adva

nced

one

s th

at a

re

mor

e cu

stom

er-o

rien

ted.

The

day

s of

mas

s co

mm

unic

atio

n ar

e ne

arin

g an

end

; now

diff

eren

t m

edia

cha

nnel

s ar

e us

ed t

o re

ach

diffe

rent

indi

vidu

als.

Pub

licis

follo

ws

thes

e gu

idel

ines

w

orld

wid

e.

Thi

s co

ntag

ious

app

roac

h he

lps

you

find

answ

ers

to t

he

follo

win

g qu

esti

ons:

Whe

re a

re w

e on

the

pat

h to

con

vers

atio

n le

ader

ship

? W

hat

conv

ersa

tion

s ar

e go

ing

on?

In w

hat

way

do

we

wan

t to

cha

nge

the

conv

ersa

tion

? W

ho is

impo

rtan

t in

the

co

nver

sati

on?

Wha

t is

our

bra

nd’s

poin

t of

vie

w?

Wha

t ar

e th

ey s

ayin

g? W

hat

is c

ausi

ng t

hem

to

say

that

? W

here

are

the

y ta

lkin

g? W

hat

do t

hey

real

ly w

ant

to t

alk

abou

t? W

hat

do w

e w

ant

them

to

talk

abo

ut?

We

find

The

Con

tagi

ous

Idea

, and

the

n ch

ange

the

mar

ket

conv

ersa

tion

in o

ur c

lient

s’ fa

vour

. Thi

s m

etho

d, c

oupl

ed w

ith

our

team

’s ha

rd w

ork

and

cons

tant

invo

lvem

ent

in t

he d

ecis

ion-

mak

ing

proc

esse

s w

ith

our

clie

nts

mak

es u

s un

ique

pla

nnin

g m

achi

nes

guar

ante

ed t

o su

ccee

d.

Electronic and Print MediaOut of Home MediaNew Media


Z’ Media as part of Zero Pozitive Publicis multi-door operations is one of the largest and fastest growing media services companies in Kosova. With many of its staff having studied and worked abroad, we are quickly gaining a reputation for ourselves as a highly respected agency who carry out their work effectively and efficiently, on time and on budget.

Z’ Media ensures top level services whenever our clients require them.

At Z’media we currently offer the following media services: Media Consultancy, Media Planning, Media Buying, Media Monitoring, Media Clipping, and Campaign Analyses.


Print Services

Through partnerships with some of the finest printing service providers in the region, Zero Pozitive Publicis ensures that the materials we create come-out at the same quality our clients want.

The company offers full range of commercial printing services, handling high quality printed marketing materials, as well as various office communications printing.

Zero Pozitive Publicis creates printing solutions - design, pre-press, quality control, printing, and delivering - all at the same pace.

Finance & Procurement


on timeon budget

Market/ing research

Base your business decisions on solid data. Find out what your business needs, see if it is what you thought you needed, and then act accordingly. Never stop learning about your clients.

• Customer Satisfaction Measurement • Job Satisfaction Measurement • Pre-ad testing • Advertising Awareness and tracking • Mystery shopping • Corporate and brand image studies • Blind Tests • Concept Tests and packaging • Business 2 Business surveys • Shopping Habits • Brand tracking • Pricing Surveys • Usage and Attitude Studies (U&A)


CRMTelemarketingPrize GamesMonitoring and Clipping


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N°1 marketing company in Kosova(estimation) according to:

* Our wide range of services – marketing & advertising campaigns, from the initial planning right through the

implementation and analysis of success;

* Staff qualifications and international experience.

Many of our staff have achieved qualifications and gained valuable work experience internationally;

* Number and size of projects and clients. We have established an excellent reputation with our clients, both locally and internationally, managing and producing more successful projects and campaigns every year.We’ve also kept a great working relationship with past clients and thrive on new challenges and gaining new clients, the list of which is constantly expanding;

Our team seeks a thorough understanding of the client’s business and marketing objectives - devising and implementing the marketing activities on time and on budget - composing the great end result; Rather than separating different disciplines, our marketing masters, technology, creative, and strategic teams work together to find solutions to client problems. It is this focus and pooling of thought that allows us to find the professional, innovative and compelling solutions that competitors find hard to match.

BACKGROUND KFOR-i donte diçka krejtësisht të re krahasuar me fushatat e tyre të deritanishme, dhe se bashku me Zero Pozitive Publicis dëshironin qe për 2 dite te japin mesazhin me te rëndësishëm për shembullin e jetese ne mes te gjitha komuniteteve qe veprojnë ne Kosove.

CHALLENGE Urrejtja e madhe etnike në mes shqiptarëve dhe serbëve ka bere qe te dy palët te mos kenë jete te përbashkët.

INSIGHT Edhe pse njerëzit nuk kane jetuar bashke, janë lodhur me urrejtjen etnike dhe dëshirojnë ne te ardhmen një jete normale dhe pa brenga.

IDEAIdeja ka qene t’i bashkojmë fëmijët shqiptare dhe serbe rreth një interesi te përbashkët si lojërat sportive.ËSHTË KOHA E FUNDIT për të LUAJTUR, FITUAR SË BASHKU

RESULTS 200 nxënës të nacionalitetit shqiptarë, serbë dhe të nacionaliteteve tjera kanë luajtur në dy gara TË LUAJMË SË BASHKU,Askush se ka bërë pas të 90-ave

www.zeropozitive.com


BACKGROUND In 2006, Rugova Water from the deep mountains of Rugova came into the market, representing water that doesn’t undergo harmful chemical processes and is believably the best water in the market.

CHALLENGEInform the general population that the best water in the market is available to everyone now.

INSIGHT A launch this big needed to gain valuable media publicity to properly inform consumers abort the new clean bottled water.

IDEAHave the formal inauguration be held at the water well in Rugova, following old Rugova traditions. The media conference was held at the prestigious restaurant “Hani i Dy Roberteve”. The high class attendees were accompanied by the Rugova Ensemble.

RESULTS Since the launch, Rugova water has gained more than 50% of the market share in Kosovo.

ujë rugovë


BACKGROUND In 2007 Zero Pozitive Publicis had won the bid to create advertising campaign for the privatization of enterprises in Kosova through bidding process. This was the year where all the enterprises were expected to be privatized.

CHALLENGE Communicate tons of messages, and be as creative possible. Convey the message to the recipient in a format that would be clear, concise and understandable.

INSIGHT The bidders needed to be attracted in a way that would make the communication to them simple, beautiful and without worries. They needed an experience which would place certain enterprises in a level way above their expectations.

IDEACommunicate holistic campaign through the TV ads, lea�ets and Brochures, adding extra value for the money given.

RESULTS Most of the enterprises were sold and the response of the bidders was higher.



IPKO – Mobile Company

BACKGROUNDIn December 2007, the second mobile operator (IPKO supported by Slovenian Telecom & Mobitel) wanted to launch itself in the Kosova market.

CHALLENGEConvey an image of change towards the better and a European-style company in a market ruled by a sole telephone company for years.

INSIGHTConsumers were tired of how they were being treated by the previous mobile company in Kosova, always requesting a more responsive, European and cheaper company.

IDEAInform the people that this new era of telecommunication has arrived through a major launch event and unparalleled media presence – everywhere and at any time.

RESULTIncredible media coverage for the launch day – launch event and press conference + consumer response to IPKO launch is looking to make IPKO a Kosovar love mark.

ipko



BACKGROUND In 2007, TV21 continued its tradition with the inauguration of the cultural-artistic centre “Sheshi 21”. Zvero Event was commissioned to come up with the concept, organize and implement this unique event in Kosovo

CHALLENGERepresent TV21’s high values that are interconnected with the latest technology, as well as diplay warm hospitality from its sta�, in an inauguration of the cultural and artistic centre.

INSIGHT The atendees would probably deeply enjoy a historical view of all development stages TV21 has gone through; a �ne coctail and a rish cultural program.

IDEAHave the guests experience TV21’s development stages through guides and documentary programs, and lastly to relax with calming music and delicious cocktails.

RESULTS We received excellent feedback from atendees, telling us that they really had a chance to see �rst-hand how TV21 “traveled in time” to reach where it has.

sheshi 21


BACKGROUND Ne vitin 2007 prodhuesi i njohur i wisky Ballntines �lloj me ndertimin e nje imigji te ri. Kampanja ishte e quajtur “ ballantines leave an inmpression” perbehej nga nga nje stil londinez ku jan perdorur ftyra te njohura te botes se �lmit. Nje pjes e kampanjes ishin edhe nejat “leave an inmpression” ne te gjitha kryeqytetet e botes.

CHALLENGE Informimi i target grupes urbane mosha 20 – 30 vjeqare per imigjin e ri permes nejave te ndryshme me teme te klases se lart ku promovohej nje jete luksoze dhe argetuese si dhe promovimi i shijes se viskit Ballantines.

INSIGHT Organizimi i nejes “ Leave an impression” ku do te gershetohen teknologjia e re (lojra shperblyese te punuara ne �ash) muzika house dhe njerze urban te Prishitnes.

IDEAKoncepti leave an impression party ka qene informimi i njerzve uraban duke e theksuar Ballantine’s eshte trendy cool brand dhe tash e tutje ka ndrruar imigjin dhe do te jete cdo vend ku ju e kaloni kohen tuaj. Eventi eshte realizuar duke perdorur trand setters, sms campaign, direct e-mail, �yers dhe party promotion.

RESULTS Nje nder nejat me te sukseshme ne vitin 2007 promovimi efektiv i wisky Balantines si dhe nje krijim i imigjit te lart por uban ne syt e konsumatorve Prishitnas.


diÇka po zihet

BACKGROUND Ne vitin 2007 prodhuesi i njohur i wisky Ballntines �lloj me ndertimin e nje imigji te ri. Kampanja ishte e quajtur “ ballantines leave an inmpression” perbehej nga nga nje stil londinez ku jan perdorur ftyra te njohura te botes se �lmit. Nje pjes e kampanjes ishin edhe nejat “leave an inmpression” ne te gjitha kryeqytetet e botes.

CHALLENGE Informimi i target grupes urbane mosha 20 – 30 vjeqare per imigjin e ri permes nejave te ndryshme me teme te klases se lart ku promovohej nje jete luksoze dhe argetuese si dhe promovimi i shijes se viskit Ballantines.

INSIGHT Organizimi i nejes “ Leave an impression” ku do te gershetohen teknologjia e re (lojra shperblyese te punuara ne �ash) muzika house dhe njerze urban te Prishitnes.

IDEAKoncepti leave an impression party ka qene informimi i njerzve uraban duke e theksuar Ballantine’s eshte trendy cool brand dhe tash e tutje ka ndrruar imigjin dhe do te jete cdo vend ku ju e kaloni kohen tuaj. Eventi eshte realizuar duke perdorur trand setters, sms campaign, direct e-mail, �yers dhe party promotion.

RESULTS Nje nder nejat me te sukseshme ne vitin 2007 promovimi efektiv i wisky Balantines si dhe nje krijim i imigjit te lart por uban ne syt e konsumatorve Prishitnas.


BACKGROUND Zero Pozitive was appointed to carry out activities of a well known kosovar producer of juices and soft drinks Tango.

CHALLENGE Create a prize game with attributes of fun, simplicity and interesting prizes for the consumers. Convey the message to the consumers in a simple and understanding tone of voice.

INSIGHT Tango juices are popular in Kosova. The producer had not carried out prize game campaign until 2005. Tango also needed to increase market shares.

IDEALink the campaign with an endorser who is already known as funniest actor in Kosova. Create funny ads explaining the prize game mechanism. Convey the message through ATL and BTL activities. Engage the actor to go to the Point of Sale Activities and spend time with the consumers explaining the prize game.

RESULTS The prize game had 30 % more respondents than expected; it had created a huge talk amongst the consumers.


BACKGROUND After carrying out a successful campaign in year 2005 Zero Pozitive Publicis was appointed to carry out communication activities of a well known kosovar producer of juices and soft drinks Tango for the year 2006.

CHALLENGE Covey the message in comprehensive and simple way by create product bundling prize game.

INSIGHT Tango consumers had experienced prize games in previous year. This time the product bundling took consumers to better prizes, emphasizing Tango as main product.

IDEALink the campaign with an endorser; create straight to the point ads explaining the prize game mechanism. Convey the message through ATL and BTL activities.

RESULTS The prize game had uplift in sales margins, giving the company higher share of the market.



BACKGROUND “Leave an Impression” – Party qe duhet organizuar per te kthyer imazhin e Ballantine’s ne Kosove. Te informohen shtresa urbane per kete eveniment.

CHALLENGE Krijimi i kushteve per informim sa me e�kas te shtreses urbane, mosha 20 – 30 vjet.

INSIGHT Pergatitja e SMS dhe E-mail Marketing fushates per informim sa me te pershtatshem per nje eveniment ku Marketingu Direkt do te gërshetonte fushaten informative me �ash lojëra.

IDEAInformimi i target grupes per “Leave an Impression” me SMS dhe E-mail duke pasur parasysh faktin se mosha e dëshiruar ka qene shtresa 20 – 30 vjet dhe këto kane qene dy mediumet me te mundura përmes te cilave ka qene e mundur te informohet kjo shtrese.

RESULTS Rreth 400 E-mail dhe 200 SMS janë dërguar te kontaktet e përzgjedhura te cilët kane pasur rastin te jene prezent ne nje nder evenimentet me te suksesshme te vitit 2007 ku lojërat �ash kane ofruar shpërblime për pjesëmarrësit e evenimentit.

BACKGROUND In 2005 Zero Pozitive was appointed to carry out communication activities for well known kosovar producer of alla turka and Espresso co�ee Princ Ca�e. Princ Ca�e had already established itself on the espresso co�ee segment. It needed better support on alla turka.

CHALLENGE Prize game campaign was not carried out earlier; the concentration was on brand building. Linking brand building and prize came was a challenge which needed to be carried out.

INSIGHT Kosovar families are consumers of alla turka co�ee. The quality, taste and the �avor that Princ Ca�e alla turka o�ers is di�erent to other co�ee producers.

IDEAHire a well known trusted endorser in a comic advertising campaign, explaining the prize game mechanism, and further develop the brand building; through ATL and BTL activities.

RESULTS The sales and signi�cantly increased and kept the sustainability even after the prize game ended.



BACKGROUND Baby Center was active in region, entering Kosova in 2007. It was known for some of the consumers but not to the wider population. Zero Pozitive Publicis was hired to communicate the �rst ever real center for kids to Kosovars.

CHALLENGE Communicate speci�c products to the speci�c target groups divided in gender and age. Attract parents through kids; consumers are the kids, parents need to have enough money to ful�ll their needs.

INSIGHT Kids need a place where they would feel just like grown ups. Do their own shopping of the clothes, toys and gadgets for themselves, spend some time in the milk restaurant, and play in the outdoor park.

IDEAEmphasize the Baby Center through holistic campaign including advertising and promotions in speci�ed areas (with the reach of higher TG). Highlight the idea that the �rst center is opened where kids could be kids.

RESULTS The grand opening week had 50% higher response than expected.

baby center



james blunt


BACKGROUND In 2006, Zero Events was commissioned to organize, manage, and implement huge performance by James Blunt.

CHALLENGE Main challenge was to cater to the needs and requirements by James Blunt’s production, and do so on time and on budget.

INSIGHT British Troops and liason o�ces in Kosovo would probably like to experience concerts and events as if they were in their own countries.

IDEAThe Idea was to organize the concert in cooperation with the British O�ce. The venue chosen was the same place where the singer James Blunt served while on duty in KFOR.

RESULTS Zero Events o�ered the audience a wonderful experience with James Blunt’s concert, and ensured that whatever James Blunt’s managers do in the future in Kosovo, they will do it through Zero Events.


kipred


KIPRED – Media Monitorimi

BACKGROUNDIn October 2007, KIPRED needed to conduct a media monitoring campaign during the pre-election period. Zero Pozitive Publicis was commissioned to provide KIPRED with the needed reports.

CHALLENGEEveryday, recording around 9 hours of material from TV programs, saving them on DVDs, and submitting them the next day so that the results can be put to use as soon as possible.

INSIGHT The Media Monitoring System needed to be prepared for high quality data processing. The technology at our disposal was up for the challenge, as well as the responsible sta�.

IDEARecord 9-hour TV materials during the whole pre-election campaign using our METUS technology, in orden to provide KIPRED with the needed reports.

RESULTS Three television stations were recorded for 23 days, and the materials prepared until the early morning, were submitted to the KIPRED sta�.


BACKGROUND The European Comission started its activities during the end of the year 2007 by distributing brochures to governmental institutions, NGO’s and internacional organizations.

CHALLENGETo identify and select quality contacts, and to personalize the message and packages to be sent.

INSIGHT The labour was divided between our sta�, which meant that some of them took care of �nding the selected contacts, while the others were engaged in preparing the packages and the personalized messages.

IDEAZ’Direct would organize the Direct Mail campaing, aiming to distribute the European Comissions’ brochures. The prepared packages were distributed using the post service in Kosova.

RESULTS Around 107 envelopes were sent to the desired destinations. The envelopes contained brochures in there languages, while the contacts that were gathered will be used for smilar future activities.

komisioni evropian – posta direkte


european comision - direct mail


BACKGROUND The European Comission started its activities during the end of the year 2007 by distributing brochures to governmental institutions, NGO’s and internacional organizations.

CHALLENGETo identify and select quality contacts, and to personalize the message and packages to be sent.

INSIGHT The labour was divided between our sta�, which meant that some of them took care of �nding the selected contacts, while the others were engaged in preparing the packages and the personalized messages.

IDEAZ’Direct would organize the Direct Mail campaing, aiming to distribute the European Comissions’ brochures. The prepared packages were distributed using the post service in Kosova.

RESULTS Around 107 envelopes were sent to the desired destinations. The envelopes contained brochures in there languages, while the contacts that were gathered will be used for smilar future activities.

komisioni evropian – posta direkte



BACKGROUND During May 2007, Podravka wanted to organize a prize game for its customers.

CHALLENGETo organize a prize game where the interactive participation of the consumers during all times (24/7), be made possible by the Call Centre in Zero Pozitive Publicis.

INSIGHT The early image of Podravka products will be overturned through the organization of a prize game where loyal customers will win selected prizes from the Podravka company. IDEAThe call centre enabled consumers to participate by answering game questions, posed by our call center system. The answers and the callers’ personal information was be stored automatically by our system, while all this information was later veri�ed by our call center agents. Winners were announced every Sunday during the “Diçka Po Zihet” TV show.

RESULTS Around 6000 calls were taken, numerous rewards were given out, and a considerable number of registered contacts was recorded in our database, facilitating the organization of future promotional activities.

podravka loja


podravka game


BACKGROUND During May 2007, Podravka wanted to organize a prize game for its customers.

CHALLENGETo organize a prize game where the interactive participation of the consumers during all times (24/7), be made possible by the Call Centre in Zero Pozitive Publicis.

INSIGHT The early image of Podravka products will be overturned through the organization of a prize game where loyal customers will win selected prizes from the Podravka company. IDEAThe call centre enabled consumers to participate by answering game questions, posed by our call center system. The answers and the callers’ personal information was be stored automatically by our system, while all this information was later veri�ed by our call center agents. Winners were announced every Sunday during the “Diçka Po Zihet” TV show.

RESULTS Around 6000 calls were taken, numerous rewards were given out, and a considerable number of registered contacts was recorded in our database, facilitating the organization of future promotional activities.

podravka loja



BACKGROUND The Podravka company wishes to communicate directly with its consumers, while it aims to set itself aparat form the competition through continuously rewarding its loyal customers. Zero Events has pledged to convey the company’s message towards its customers in a profesional mannner.

CHALLENGEThe PODRAVKA company aims to gain new customers, as well as reward and maintain existing ones.

INSIGHT Increasing the market share for PODRAVKA products.

IDEAThe idea is to maintain close relationships with existing customers, and to attract other potencial customers through dedication and building a strong image. Customers that were consuming products from PODRAVKA have received various rewards in promotions organized in numerous Podravka points of sale.

RESULTS The organization of 10 promotional campaigns has ensured 497 successful promotions with 54634 consumers.

podravka promotion


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BACKGROUND The Podravka company wishes to communicate directly with its consumers, while it aims to set itself aparat form the competition through continuously rewarding its loyal customers. Zero Events has pledged to convey the company’s message towards its customers in a profesional mannner.

CHALLENGEThe PODRAVKA company aims to gain new customers, as well as reward and maintain existing ones.

INSIGHT Increasing the market share for PODRAVKA products.

IDEAThe idea is to maintain close relationships with existing customers, and to attract other potencial customers through dedication and building a strong image. Customers that were consuming products from PODRAVKA have received various rewards in promotions organized in numerous Podravka points of sale.

RESULTS The organization of 10 promotional campaigns has ensured 497 successful promotions with 54634 consumers.

podravka promotion


zeropozitive publicis credentials

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