irish radio research - september '12 - publicis engage
TRANSCRIPT
JNLR Survey NewsletterOctober ’11 – September ‘12
Strong results for national stations as
RTE 2FM, Today FM and Newstalk grow in
market share.
FM104 still remains Dublin’s most listened to radio
station after achieving an increase of 2.2
percentage points in market share.
Local stations see a decrease in their market share
whereas national stations gain listeners. However,
96FM is still Cork’s favourite radio station.
The trend amongst local stations this year is mixed with
movement both up and down in terms of market share.
KFM remains static.
National Dublin Cork Local/Regional
Breakfast
UP18,000listeners
Ian DempseyBreakfast
Show
UP36,000listeners
MorningIreland
DOWN13,000listeners
Liveline
UP33,000listeners
Headlines• Independent national radio stations Newstalk and Today FM saw increases in market share this
book. In the last six months (April – September ’12), Newstalk Breakfast has experienced a dropin listenership when compared with the same period in 2011. It fell from 128,000 to 119,000following on from the departure of Ivan Yates. In the same slot on Radio 1, Morning Ireland lost13,000 listeners, however this is only 3% of their listeners and they are still the strongest nationalstation in Ireland, by far.
• This book showed that 2FM may have stabilised slightly after some time spent struggling withlistenership. The signs of stabilisation began in the last book and continue to become apparentas they increase market share to 12.2% for Housekeepers with Children.
• The over abundance of radio stations available in the country’s capital has always provenchallenging for the stations broadcasting there to stand out amongst the crowd. This book’sresults have shown that FM104 is firmly Dublin’s most listened to radio station with furthergrowth in the capital to 13.6% for All Adults. This was a significant jump of 2.2 percentage points.Further to this, Spin has now placed itself on par with Q102 in terms ofmarket share against All Adults with an increase of 2.2 percentage pointsYOY.
Year on year changes – average weekday listenership
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
National
National – Year on year comparison
National market share of listening 7am - 7pm
National market share of listening 7am - 7pm
National market share of listening 7am - 7pm
Oct '11 - Sept '12Oct '10 - Sept '11
23.3% 22.9%
7.4% 7.7%
1.8% 1.7%
9.1% 9.7%
4.4% 4.6%
53.3% 53%
0
10
20
30
40
50
60
RTÉ Radio 1 RTÉ 2FM RTÉ Lyric FM Today FM Newstalk Any Regional/Local/ M.City
National market share of listening 7am - 7pm - All Adults
RTE 2FM
RTE Radio 1
RTE Lyric FM
Today FM
Newstalk
Any Region / Local / M.City
RTE 2FM
RTE Radio 1 RTE Lyric FM
Today FM
Newstalk
Any Region / Local / M.City
22.9%
12.2%
10.2%
3.8%
65%
5.1%
0.6%
15.0%
5.3%
50.7%
1.4%
14%
16.4%
7.7%
1.7%
9.7%
4.6%
53%
15-34
RTÉ 2FM
RTÉ Radio 1
RTÉ Lyric FM
Today FM
Newstalk
Any Regional / Local / M.City
RTE 2FM
RTE Radio 1 RTE Lyric FM
Today FM
Newstalk
Any Region / Local / M.City
22.6%
14%
13%
3.8%58.2%
6%
0.9%
18.1%
4.8%
52%1.2%
10.7%
17.1%
9.3%
1.6%
9.6%
4.0%
52.5%
HALL
15-34
RTE 2FM
RTE Radio 1
RTE Lyric FM
Today FM
Newstalk
Any Region / Local / M.City
RTE 2FM
RTE Radio 1 RTE Lyric FM
Today FM
Newstalk
Any Region / Local / M.City
22.9%
12.2%
10.2%
3.8%
65%
5.1%
0.6%
15.0%
5.3%
50.7%
1.4%
14%
16.4%
7.7%
1.7%
9.7%
4.6%
53%
15-34
RTE 2FM
RTE Radio 1
RTE Lyric FM
Today FM
Newstalk
Any Region / Local / M.City
RTE 2FM
RTE Radio 1 RTE Lyric FM
Today FM
Newstalk
Any Region / Local / M.City
22.9%
12.2%
10.2%
3.8%
65%
5.1%
0.6%
15.0%
5.3%
50.7%
1.4%
14%
16.4%
7.7%
1.7%
9.7%
4.6%
53%
15-34
RTÉ 2FM
RTÉ Radio 1
RTÉ Lyric FM
Today FM
Newstalk
Any Regional / Local / M.City
RTE 2FM
RTE Radio 1 RTE Lyric FM
Today FM
Newstalk
Any Region / Local / M.City
22.6%
14%
13%
3.8%58.2%
6%
0.9%
18.1%
4.8%
52%1.2%
10.7%
17.1%
9.3%
1.6%
9.6%
4.0%
52.5%
HALL
15-34
• Despite a tiny drop in market share for RTE Radio 1, it remains by far the most popular nationalstation with a share of 22.9% amongst All Adults.
• RTE 2FM is experiencing slight growth in market share for All Adults and Housekeepers withChildren. To look at Housekeepers with Children in particular, they increased to 12.2% marketshare which is up by 0.8 percentage points year on year. Similarly with the adults audience,listeners increased which could indicate continued stabilisation for the station that has struggledfor some years.
• Newstalk grew its market share to 4.6% for All Adults and 5.3% for Housekeepers with Children.The Breakfast Show shows no dip in listenership in this book but looking at the last six monthsin isolation confirms that listeners have in fact, dropped off.
• Today FM proves to be the most popular national station for Adults 15-34 with a large marketshare of 15%.They experienced only a small drop of 2 percentage points for this audience yearon year, however the market share for All Adults grew from 9.1% to 9.7%.
• Total average daily listening has dropped by one minute from 236 minutes to 235 minutes.
All Adults Housekeepers with Children Adults 15-34
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
Dublin
Dublin – Year on year comparison• Positive results for national stations in Dublin with RTE Radio 1, RTE 2FM and Newstalk all
gaining listeners in the capital.
• FM104’s market share continues to grow and the station experienced an increase inlistenership of 2.2 percentage points. It has cemented itself as Dublin’s most listened toradio station with a 13.6% market share in the capital.
• Spin 1038 has seen big increases this book moving up to 8.1 percentage points market sharefor All Adults and 23.2 percentage points market share for Adults 15-34.
• Both Q102 and 98FM had disappointing books with losses of 2.2 percentage points and 2.6percentage points respectively.
• After a strong launch into the Dublin market, Nova have experienced a drop of 0.6percentage points in All Adults market share.
• Stations performing well for Housekeepers with Children include FM104, Q102 and 98FM.
Dublin market share of listening All Adults7am - 7pm
Dublin market share of listening Housekeepers with Children
7am - 7pm
Dublin market share of listening Adults 15-347am - 7pm
31.4%32.8%
5.8% 5.9%
3.4% 2.7%
6.8%6.1% 7.1%
7.7%
11.4%
13.6%
9.5%
6.9%
10.3%
8.1%
2.3% 2.6%
5.9%8.1%
0.8% 0.7% 1.1% 1.1%2.7%
3.3%
0.7% 0.5%
Oct '10 - Sept '11 Oct '11 - Sept '12
RTÉRadio 1
RTÉ 2FM RTÉLyric FM
TodayFM
Newstalk FM104 98FM Q102 Sunshine106.8FM
Spin103.8
Phantom 4FM Nova Other
0
5
10
15
20
25
30
35 Dublin market share of listening 7am - 7pm - All Adults
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
Today FM
Newstalk
FM104
98FM
Q102
Sunshine 106.8 FM
4 FM
Nova
Other
Spin 103
Phantom
32.8%
5.9%
23.3%0.1%
8.8%
1.9%
7.3%
8.1%16.1%
9.9%
10.5%
1.2%7.8%
0.8%1.4% 2.6%
2.7%
6.1%7.7%
13.6%
1.1%
6.9%
8.1%
2.6%
7.7%0.5%
0.5%2.7%
4.9%1.2%
7.8%
27.2%
10.4%
8.5%
0.5%
23.2%
0.8%0.2%
4.2%
1.2%
4.7%
4.9%
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
Today FM
Newstalk
FM104
98FM
Q102
Sunshine 106.8 FM
4 FM
Nova
Other
Spin 103
Phantom
32.8%
5.9%
23.3%0.1%
8.8%
1.9%
7.3%
8.1%16.1%
9.9%
10.5%
1.2%7.8%
0.8%1.4% 2.6%
2.7%
6.1%7.7%
13.6%
1.1%
6.9%
8.1%
2.6%
7.7%0.5%
0.5%2.7%
4.9%1.2%
7.8%
27.2%
10.4%
8.5%
0.5%
23.2%
0.8%0.2%
4.2%
1.2%
4.7%
4.9%
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
Today FM
Newstalk
FM104
98FM
Q102
Sunshine 106.8 FM
4 FM
Nova
Other
Spin 103
Phantom
32.8%
5.9%
23.3%0.1%
8.8%
1.9%
7.3%
8.1%16.1%
9.9%
10.5%
1.2%7.8%
0.8%1.4% 2.6%
2.7%
6.1%7.7%
13.6%
1.1%
6.9%
8.1%
2.6%
7.7%0.5%
0.5%2.7%
4.9%1.2%
7.8%
27.2%
10.4%
8.5%
0.5%
23.2%
0.8%0.2%
4.2%
1.2%
4.7%
4.9%
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
Today FM
Newstalk
FM104
98FM
Q102
Sunshine 106.8 FM
4 FM
Nova
Other
Spin 103
Phantom
32.8%
5.9%
23.3%0.1%
8.8%
1.9%
7.3%
8.1%16.1%
9.9%
10.5%
1.2%7.8%
0.8%1.4% 2.6%
2.7%
6.1%7.7%
13.6%
1.1%
6.9%
8.1%
2.6%
7.7%0.5%
0.5%2.7%
4.9%1.2%
7.8%
27.2%
10.4%
8.5%
0.5%
23.2%
0.8%0.2%
4.2%
1.2%
4.7%
4.9%
All Adults Housekeepers with Children Adults 15-34
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
Cork market share of listening 7am - 7pm
Cork market share of listening7am - 7pm
Cork market share of listening7am - 7pm
22.3%
4.9%1.9%
9.5%
4.2%40.1%
11.6%
3.9%1.5%
14%
5.2%
1.6%
16.6%
5.4%39.4%
11.2%
6.4%0.3%
7%
24.9%
4.1%
3.2% 8.3%0.4%
13.8%
4.0%
34.2%
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
96FM/103FM
RedFM
Today FM
Newstalk
Other
4FM
22.3%
4.9%1.9%
9.5%
4.2%40.1%
11.6%
3.9%1.5%
14%
5.2%
1.6%
16.6%
5.4%39.4%
11.2%
6.4%0.3%
7%
24.9%
4.1%
3.2% 8.3%0.4%
13.8%
4.0%
34.2%
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
96FM/103FM
RedFM
Today FM
Newstalk
Other
4FM
22.3%
4.9%1.9%
9.5%
4.2%40.1%
11.6%
3.9%1.5%
14%
5.2%
1.6%
16.6%
5.4%39.4%
11.2%
6.4%0.3%
7%
24.9%
4.1%
3.2% 8.3%0.4%
13.8%
4.0%
34.2%
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
96FM/103FM
RedFM
Today FM
Newstalk
Other
4FM
22.3%
4.9%1.9%
9.5%
4.2%40.1%
11.6%
3.9%1.5%
14%
5.2%
1.6%
16.6%
5.4%39.4%
11.2%
6.4%0.3%
7%
24.9%
4.1%
3.2% 8.3%0.4%
13.8%
4.0%
34.2%
RTÉ Radio 1
RTÉ 2FM
RTÉ Lyric FM
96FM/103FM
RedFM
Today FM
Newstalk
Other
4FM
Cork
Cork – Year on year comparison• All national stations grew in market share with the exception of Newstalk which dropped
0.4 percentage points in All Adults share.
• Today FM gained 1.6 percentage points in All Adult share and is the most popular nationalstation amongst Housekeepers with Children and Adults 15-34 in the local Cork area.
• Less positive results for local Cork stations as 96FM/103FM combined fall by 4.3percentage points.
• Despite drops in market share for 96/103FM YOY in terms of All Adults, they remainstrong amongst Housekeepers with Children and Adults 15-34. 96/103FM is still the mostpopular radio station in Cork despite losses of market share.
• 4FM continues to perform well in the Cork market with a 3.9% market share amongstAll Adults.
0
10
20
30
40
50
0
10
20
30
40
50
60
RTÉRadio 1
RTÉ 2FM RTÉLyric FM
Today FM Newstalk 96 FM /103
96FM 4FM OtherRedFM103 FM
21% 22.3%
4.9% 4.9%
1.9%1.7%
9.5%7.9% 11.6%11.2%
10.3%13.8%
3.9%1.5% 1.5%3.7%
28.9%30.6%
4.6% 4.2%
44.4%
40.1% Oct '10 - Sept '11
Oct '11 - Sept '12
Cork market share of listening 7am - 7pm - All Adults
All Adults Housekeepers with Children Adults 15-34
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
Local/Regional – Year on year comparisonRegional• Spin South West and Beat see positive results with both stations jumping in market share for Adults
15-34 in their station broadcast areas. Spin South West gained 3 percentage points bringing themto 35%. iRadio sees differing results across their two station offerings with a dip in market sharefor i102-104 as i105-107 grows.
Local• Local stations see a mix of both gains and drops in market share. Some of the biggest movers
include Ocean FM and Highland Radio which both saw an increase in listenership in their stationbroadcast areas. Particularly disappointing results for Midlands 103 and Clare FM which droppedby 7 percentage points each. KFM is the only station that remains static year on year.
4FM• 4FM does well in Cork with a market share of 3.7% for Adults 20-44. Their fan base is not as big in
Dublin, yet still they increased their market share by 0.3 percentage points to 0.9% for Adults 20-44.
KFM LMFM KCLR Midlands103
SouthEast
EastCoast
Limerick95
TippFM
WLR ClareFM
Radio Kerry
Galway Bay
MWR Shannon/Nth Sound
OceanFM
Highland
22%22%
32%
36%34%
36% 36%
29%
33%32%
Oct ’10 - Sep ‘11 Oct ’11 - Sep ‘12
0
10
20
30
40
50
60
70
80
24%21%
35% 33%
52%55%
47% 46%49%
42%
54%52%
25%
28%
51% 50%48%
43%
33%
37%
63%65%
Local/Regional
i102-104 i105-107 Spin South West Beat
36% 35%
23%24%
32%35% 35% 36%
Oct '10 - Sept '11 Oct '11 - Sept '12
0
5
10
15
20
25
30
35
40
Local market share of listening 7am - 7pm All Adults
Market share of listening Adults 15-34
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie
• RTÉ Radio One, 2FM & Today FM all lost market share predominantly due to increasedcompetition from local and multi-regional/city radio stations
• 2FM saw the biggest decline falling by 1.9% to 8.2%.
• Newstalk remains static at 4% market share and RTÉ Lyric FM is showing a marginalincrease from 1.6% to 1.7%
• Since Gerry Ryan’s death, 2FM has lost 2% in reach going from 14% in Jan-Jun 2010 to12% in Jul-Dec 10
• The influx of regional/local stations targeting the youth audience is reflected in its highmarket share for Ads 1534 at 62.1%
• 2FM and Today FM have seen significant declines in the 15-34 market, dropping 2.5 and3.3 percentage points respectively
• Average daily listening has dropped over 1% from 237 to 234 minutes
Summary
Rank Programme Station Time % Reach Listeners Year on year1 Morning Ireland 7.00am-9.00am 12% 441,000 13,000
2 Liveline 1.45pm–3.00pm 12% 431,000 33,000
3 Marian Finucane - Sat 11.00am-1.00pm 11% 388,000 53,000
4 News at One 1.00pm-1.45pm 10% 366,000 32,000
5 The Business - Sat 10.00am-11.00am 10% 343,000 30,000
6 Marian Finucane - Sun 11.00am-1.00pm 9% 325,000 10,000
7 Today with Pat Kenny 10.00am-12.00pm 9% 321,000 6,000
8 The John Murray Show 9.00am-10.00am 9% 318,000 12,000
9 Playback - Sat 9.00am–10.00am 9% 310,000 17,000
10 Miriam Meets - Sun 10.00am-11.00am 7% 267,000 12,000
Top 10 national programmes Oct ‘11 – Sept ‘12 All Adults
Selected other national programmes Oct ‘11 – Sept ‘12 All Adults
Programme Station Time % Reach Listeners Year on year
Ian Dempsey Breakfast Show 7.00am-9.00am 5% 189,000 36,000
Breakfast with Hector 7.00am-9.00am 4% 138,000 13,000
Breakfast 7.00am-10.00am 4% 133,000 18,000
Tubridy Show 9.00am-11.00am 5% 175,000 No Change
Ray D’Arcy Show 9.00am-12.00am 7% 249,000 21,000
The Ray Foley Show 12.00pm-2.30pm 4% 153,000 12,000
The Right Hook 4.30pm-7.00pm 4% 136,000 15,000
Mary Wilson Drivetime 4.30pm-7.00pm 7% 266,000 28,000
The Last Word 4.30pm-7.00pm 5% 170,000 16,000
Latest news
Main sponsorships available
Lunchtimes on Today FM have been taken over by awardwinning presenter KC from November 12th. KC has beenpart of the Today FM team for two years and has previouslystood in for Ian Dempsey, Ray D’Arcy and Ray Foley.
Radio 1 has made quite a few changes to their schedule thisyear including a new show with Claire Byrne on Saturdaysfrom 13.00-14.00. The show centres around news from theweek gone by. Audrey Carville is to present The LateDebate Tuesday to Thursday 22.00-23.00 whilst LilliamSmith and Alf McCarthy are new presenters of The LateDate Monday to Friday 23.25-02.00. Lastly, WeekendBreakfast 07.00-10.00 Saturday and Sunday on 2FM is nowpresented by Louise Mc Sharry.
Radio 1 Morning Ireland Time Checks
2FM Tubridy ShowLarry Gogan’s Golden Hour
Lyric FM Marty in the Morning
Today FM Savage Sunday with Anton SavageTony Fenton
Contact your Client Manager for more information
BREAKFAST
DAYTIME
DRIVETIME
Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | [email protected] | +353 1 649 6439 | www.publicisengage.ie