yearbook 2015 - publicis...

YEARBOOK / 2015PUBLICIS GROUPE

Table of Contents

1Message from the Chairperson

of the Supervisory Board

2The Groupe

2015 Key Figures

4Message from the Chairman & CEO

7The Power of OneA Brand New Model

4 Solution Hubs

11Creativity

World-Renowned Creativity

17Publicis Groupe Tomorrow

Publicis Groupe Celebrates 90 YearsViva Technology Paris

01Message from the Chairperson

of the Supervisory Board

V itality, a hotbed of ideas and thirst for achievement are not just limited to youth: Publicis, with its 90 years of experience, is the indisputable proof. Throughout 2015, a difficult year in many aspects, the Groupe demonstrated exceptional

dynamism. There has been no shortage of challenges: maintaining a particularly stable pace of activity, successfully integrating Sapient, and laying the foundations for the Groupe’s transformation. Despite this intense workload, the teams performed well, with very satisfactory results, although organic growth did not follow. I would like to thank them for remaining mobilized to manage day-to-day operations and prepare for the future by launching the Groupe’s transformation process.

I have every confidence in the success of this both major initiative that aims to break down the silos and simplify structures, to build a rejuve-nated Publicis, in tune with the times, but true to its DNA!

If our founding values have so profundly permeated the Groupe, it is primarily thanks to Maurice Lévy, who has always wanted to perpetuate the founder’s state of mind. Since its creation, the Groupe has had only two leaders: Marcel Bleustein-Blanchet and Maurice Lévy. Their real, deep understanding and the solidity of the bond of trust between Maurice Lévy and myself, form, in my opinion, the basis of the Publicis difference: exceptional governance.

We often hear about the incredible resilience of family groups closely managed in a sustainable culture. I think I can say that Publicis, whilst it has become a world leader, has managed to remain, at its core, a family group that has been able, during each era, to anticipate and manage its change, to serve its clients’ growth.

Shaped by its bold, pioneering, the Groupe has not hesitated over the decades to exploit each new media, to create new forms of communication and to lead the charge of its globalization, in order to support clients wherever they are.

Today, the speed of change in technologies has made us enter – in less than ten years – into a new world. As always, by moving into digital technologies as early as 2006, Publicis Groupe has led the way, anti-cipating the phenomenal importance that digital technologies would take in the life of individuals and companies.

It is, therefore, with pride that I see the Groupe continue to maintain its advance on its era, by transforming, to better support companies in their own digital transformation.

Overlook nothing, explore everything, continue to advance, open new horizons: this spirit will be expressed, during 2016, in the form chosen to celebrate Publicis’ 90th anniversary. Instead of an ephemeral celebration, we prefer to invest in the future of young talented individuals with an initiative to support 90 start-ups. This project – “Publicis90” – is true to our philosophy: to encourage ideas and taking initiatives and to promote upcoming generations.

That this foundation continues to exist for years to come and acts as a springboard for our current and future clients and talented individuals.

This is my most profound wish for the future of Publicis Groupe.

Elisabeth Badinter Chairperson of the Supervisory Board

“The Groupe continues to maintain a headstart on its era, continually transforming, to better support its clients in their own digital transformation”.

02 The Groupe

Publicis Groupe, a world leader in digital communications

Present across the entire value chain, Publicis Groupe’s integrated, end-to-end model allows clients

easy access to the extent of its expertise.

R A N K I N G

3rd

largest communications

group

L E A D E R

I N D I G I T A L

C O M M U N I C A T I O N S

52%of revenue from digital

G U N N R E P O R T 2 0 1 6

#1

creative leader in the world

78,000E M P L O Y E E S

P R E S E N T I N O V E R

100 COUNTRIES

R E V E N U E

€9.6 billion

O P E R A T I N G

M A R G I N

€1.5 billion

G R O U P E

N E T I N C O M E

€901 million

03 The Groupe

Supervisory Board*Governance

Directoire

Directoire+

Elisabeth BadinterSimon BadinterClaudine BienaiméJean CharestMichel Cicurel

Sophie DulacJerry A. GreenbergMarie-Josée KravisMarie-Claude MayerVéronique MoraliAmaury de Sèze

Since 1987, Publicis Groupe’s governance has been structured as a Management Board (Directoire) and a Supervisory Board (Conseil de surveillance). In 2015, the Groupe added a Directoire+ to these two governing bodies, placing the upcoming generation of directors at the heart of the Groupe’s decisions.

The Board is composed of 11 members, 5 men and 6 women, 6 of which are independent members and 3 of which are of foreign nationality.

Structure In anticipation of the 4th industrial revolution, the rise of digital & technology, Publicis Groupe has equipped itself with the necessary expertise and technology over the years in order to anticipate the increasing impact of new technologies on our daily lives and across all major economic sectors.

As lines blur and technology seems to accelerate time, our rich and diverse expertise must all come together. From now on Publicis Groupe’s operations will be driven by one slogan: “No silo, no solo, no bozo.”

Public Groupe’s clients have been the number one priority since the beginning, and now as one restructured entity, grouping its expertise into four Solution hubs, it places clients at the very heart of its activity:• Publicis Communications for large creative networks• Publicis.Sapient for advanced (industry) technology platforms• Publicis Media for large media investments• Publicis Health for health and pharma communication.Outside of Publicis Groupe’s main markets, Publicis One will coordinate all activities under one roof for each country.

JEAN-MICHEL ÉTIENNE Executive Vice President – CFO, Publicis Groupe

MAURICE LÉVY Chairman & CEO, Publicis Groupe

ANNE-GABRIELLE HEILBRONNERSecretary General, Publicis Groupe

KEVIN ROBERTSExecutive Chairman Saatchi & Saatchi/ Fallon, Head Coach, Publicis Groupe

LAURA DESMONDChief Revenue Officer, Publicis Groupe

STEVE KINGCEO Publicis Media

ARTHUR SADOUNCEO Publicis Communications

RISHAD TOBACCOWALAChief Strategist Publicis Groupe

ALAN J. HERRICKRICKCEO Publicis.Sapient

* Until AGM 2015, May 25, 2016

04 Message from the Chairman of the Management Board and CEO

In many ways, 2015 was the continuation of the macro-economic and political trends of 2014. The US economy continued to grow at a solid rate, creating new jobs. In Europe, there were modest signs of recovery, but with a stark divide between the North and the South, while the migrant crisis called for a common response. The slowdown in the Chinese economy, transitioning towards a consumption-based model, weighed even more heavily on global growth. Finally, with the notable exception of India, several so-called emerging economies encountered major difficulties due to deteriorating political contexts, in particular, Russia and Brazil.

In this contrasting context, the figures published for 2015 allow us to take a considerable step forward. Revenue approached 10 billion euros. Groupe net income reached 900 million euros, whilst free cash flow exceeded 1 billion euros. Moreover, our Groupe now has more than 78,000 employees. These figures attest to our good health, with most indicators positive. It is true that the Sapient acquisition strongly contributed to this performance and we benefited from a favorable currency effect. Despite these new records, however, we bear in mind that our organic growth, at 1.5%, did not reflect our capabilities.

Looking at these figures, you might think that 2015 was plain sailing. Nothing could be further from reality.

Like the whole of France, the Publicis family was plunged into mourning by lives lost and people forever wounded by the attacks of November 13. We will continue to move forward, but we will never forget Fabrice Dubois, Yannick Minvielle, and their family and friends.

2015 was an extremely active year on account of the numerous challenges we are facing, as can be seen in the unfolding of the year’s different chapters, some of which are key for our future and that of our sector.

In the 2014 activity report’s message, we evoked the acquisition of Sapient, which will help us in a unique way to transform our organization and broaden our range of services. The creation of the Publicis.Sapient platform went smoothly, producing in record time an unrivalled force within the digital universe. The targets that we had fixed ourselves for the integration and synergies were rapidly reached, and at times exceeded. During the first part of the year, Sapient’s activity was affected by sudden raw materials price movements, but recovered well

Maurice Lévy


during the second half-year. However, this was not true for the other components – DigitasLBi, Rosetta and Razorfish – each for specific reasons. The most important thing is to confirm that our project with Publicis.Sapient to build the most comprehensive and richest offering on the market, covering all service segments that call upon digital and technology, has become actual reality (Internet, digital communication, e-commerce, consulting, technology, etc.).

The creative agencies experienced a year with strong competition, and performed outstandingly in terms of creativity. The Like a girl campaign for P&G received an impressive number of awards and is akin to a true social movement. Numerous other successes can be noted, as well as some great victories following fierce competitions, which, amongst others, enabled Publicis Communications to return to solid growth.

The media agencies experienced mixed fortunes. Starcom Mediavest Group (SMG) suffered from the mediapalooza, the famed tsunami of media budget competitions, as customers including P&G and Coca-Cola ceased their media collaboration in the United States, although the partnership on other aspects of our collaboration is continuing and growing stronger.

Despite this intense activity, we devoted ourselves resolutely to preparing for the future, which we know will be conditioned by several key words, such as “digital”, “uberization”, “transformation”, “flexibility” and “velocity”, in the era of the 4th industrial revolution. Our clients are faced with competitive battles of an extraordinary intensity and passion. Hence, the first question that we need to ask ourselves is that of our adaptation to this new world. Our analysis at the time of the Sapient acquisition was that our competitive universe would be expanding - something that we have seen – with numerous consulting firms that have moved into the digital field through acquisitions. With the management team, we conducted a three-phase process: analysis of the market and our clients’ needs; strategic thinking on the changes to be carried out; seminar with 350 Groupe managers and the presence of major players from Silicon Valley known for their “disruptive” approach. This will (all) lead to a new positioning for the Groupe and a revamped organization. The Supervisory Board has of course been closely involved in our discussions and has provided its full backing to this reorganization.

Our ambition looking forward is to give our clients all the means necessary to meet their

future challenges: their own transformation, the building of their brands in a virtual world and the growth of their sales and market share across all distribution channels (omni-channel). Our aim is that one day, we will be admired as a powerful force for business transformation, driven through the alchemy of creativity and technology.

With a speed that is rarely seen in large groups, we have put this new organization in place – leaders, concepts, operating model – and have already started to see the results. We are very confident in our ability to help our clients transform, thanks to the consulting and technology skills of Publicis.Sapient, our intimate understanding of brands and consumers, our approach, always marked by its creativity, and the simple, fluid and open access to all our assets for every client (No silo, no solo, no bozo).

This “Power of One” has begun to deliver its full potential through the collaboration of the four Solution hubs that we have set up: Publicis Communications which, under the leadership of Arthur Sadoun, encompasses our creative power – Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, BBH, etc. – as well as our production activities; Publicis Media, led by Steve King,

“Our clients are faced with a competitive landscape of an extraordinary intensity and passion. Hence, the rst question that we need to ask ourselves is that of our adaptation to this new world.”


which has been reinvented from exceptional networks – Starcom, Zenith, Optimedia | Blue 449 and Mediavest | Spark; the Publicis.Sapient platform, led by Alan Herrick and boosted by Sapient’s businesses – SapientNitro and Sapient Consulting – as well as the digital networks, DigitasLBi and Razorfish, which is a major asset in the world of tomorrow’s platforms; and lastly, Publicis Health, led by Nick Colucci and a model of integrated operation. Placed at the heart of this model, our clients benefit from unequalled modularity, heightened expertise and seamless collaboration thanks to a dedicated point of contact. In smaller-sized markets, Publicis One extends this organization by bringing our brands together under one roof with a unique, entrepreneurial approach.

2015 was also a year of transformation in terms of corporate social responsibility, with, in particular, an integrated approach to issues, including responsible marketing, diversity and data protection. We made considerable progress but remain aware of how much further we still have to go.

In 2015, Publicis Groupe carried out a conside-rable amount of work that we can be proud of on the road to its transformation to serve its clients’ success and their own transformations.

None of this would have been possible without the full commitment of all our talents. I would like to thank them for this. New and attractive future careers are increasingly opening up every day for each one of them - they are the courageous craftpersons that work tirelessly, always one step ahead, to prepare our future. We also give our heartfelt thanks to our clients for the confidence they have shown in us and their encouragement of our new organizational structure.

More than ever, Publicis Groupe remains loyal to its pioneering tradition. It will not be long before the foundations that we have built for our unique model will start to bear fruit, and we will be able to take full advantage of a future for which we are better prepared than most of our competitors.

07 The Power of One

Throughout its history and evolution, Publicis Groupe has been guided by one main priority, one obsession: its clients. It has always broached the profession in a way to efficiently

contribute to the appeal of its brands and to the growth of its figures. Today, in a world that is changing due to the impact of digital, which is transforming

our business & economic models and consumer habits, Publicis Groupe has had to change too. First by reinforcing its presence within the consulting and technology fields represented by the Pubicis.Sapient

platform, then by implementing an in-depth transformation on its operational side. We’ve come to the end of the holding company model. It’s now time for a company created for the new age of connectivity, a connecting company, that operates as one entity offering

the entire Groupe’s assets and expertise at the service of its clients.

JA R E K Z I E B I N S K I , C E O

Publicis One brings together, under one roof and one leader, all of the Groupe’s expertise in each country outside of our top 20 markets.

Publicis Communications’ ambition is to be the indispensable creative partner to our clients in their own transformation, by delivering seamless access to the creative firepower of our networks through end-to-end platforms linking consumer insight, brand knowledge and creative ideas, boosted by data and technology.

Purpose-built for a digital world, the platform combines and connects the leading digital pioneers and thinkers from DigitasLBi, Razorfish, and SapientNitro, withthe experienced consultants and technologists with deep industry expertise from Sapient Consulting.

Publicis Media drives value for clients through four global media agency brands and scaled capabilities across investment, strategy, insights and analytics,data and technology, performance marketing and content.

At Publicis Health, we understand that health is different. That’s why we’ve purpose-built a new kind of network—The NextWork—that covers clients’ needs from product launch through its evolution to a generic brand, and all of the digital and commercial needs in between.

Cli ent

Publicis Communications

A R T H U R SA D O U N , C E O

Publicis Communications is the creative hub of Publicis Groupe

L E O B U R N E T TSAATC H I & SAATC H I

P U B L I C I S WO R L DW I D EB B H

FA L LO NM A R C E L

M S LP R O D I G I O U S

Publicis Media ST E V E K I N G , C E O

Harnessing the power of the modern media landscape to drive client value

and business transformation

STA R CO MZ E N I T H

M E D I AV E ST | S PA R KO P T I M E D I A | B LU E 4 4 9

Publicis.Sapient A L A N H E R R I C K , C E O

Publicis.Sapient is the world’s most advanced digital transformation platform,

helping clients transform in a digitally disrupted environment, where companies

seek tobecomefully digital businesses.

SA P I E N T N I T R OSA P I E N T CO N S U LT I N G

D I G I TA S L B IR A ZO R F I S H

Publicis HealthN I C K CO LU CC I , C E O

Driven through the alchemy of creativity and technology, Publicis Health is de ning

what’s next for health and wellness

P U B L I C I S TO U C H P O I N T S O LU T I O N SD I G I TA S H E A LT H

P U B L I C I S H E A LT HSAATC H I & SAATC H I H E A LT H

The reorganization, initiated in 2015, has finally put an end to the traditional silo-centric organization organization of communications groups. From now on, it places the client at the heart of the Groupe. In the 20 main markets where the Groupe is present, clients are accompanied by a Global Client Leader, who has a holistic view on the solutions needed: a creative solution with Publicis Communications or media solutions with Publicis Media, digital solutions with Publicis.Sapient, and health solutions with Publicis Health.

For the other markets, a unique structure, Publicis One, combines all these operations – creative, media, digital, health – in each country, under one management, all while respecting the strictest confidentiality.

Publicis Groupe, a brand new model

9 The Power of One

8 The Power of One

Offering our clients in a given country the entire range of the Groupe’s expertise, guaranteeing optimal global and local coordination while respecting the strictest confidentiality.

Public is One

10 The Power of One

A Modular O ering

All things digital are truly part of our lives now, changing our social behaviors to no ends, as well as the way we inform ourselves, and consume. As a result, companies are confronted with a new environment, one where lines are blurred, and where all kinds of new and powerful rivals are emerging from the creation of new models.

In order to rise above the new competitors born of this digital revolution, businesses no longer have a choice but to embrace their digital transformation, which is forever changing their way of working, processes, their culture, tools and skills in this new ecosystem.

Having anticipated this deep disruption as early as 2006, Publicis Groupe has focused on acquiring precious assets in the last decade, from consulting to technology, uniquely positioning itself across the entire value chain. The restructuring of the Groupe, initiated in 2015, makes the new Publicis Groupe the ideal partner for businesses that need to be accompanied through the transformation of their marketing and commercial models.

With The Power of One, Publicis Groupe provides its clients an integrated service offering across four Solution hubs. This unique offering highlights the Groupe’s modularity and flexibility by providing clients with tailored services to fit their exact needs, combining agencies or selecting expertises à la carte, anywhere in the world.

Whether the client chooses the integrated offering or direct access to a selection of expertise, Publicis Groupe places, as always, the interest of its clients at the top of its priorities.

11 Creativity

World-renowned creativity

N ° 1 GUNN REPORT 2016

12 Creativity

“Our work on #LikeAGirl made a profoundly positive impact on a societal issue and our client’s brand reputation.”

# L I K E AG I R L B E C A M E

T H E M O ST WATC H E D V I D E O

I N P& G ’ S H I STO RY

76 M M V I E WS

# 2 M O ST V I R A L V I D E O G LO B A L LY

( A DAG E V I R A L C H A R T- J U LY 1 4 ) , V I E W E D I N OV E R

15 0 CO U N T R I E S

R E CO G N I Z E D I N OV E R

2 0 0 I N D U ST RY AWA R D S I N C LU D I N G

A N E M M Y FO R O U TSTA N D I N G

CO M M E R C I A L

Girls experience their biggest drop in confidence during puberty, around the same time as their first period. As a society, we contribute to that drop, often without even recognizing it.

Always conducted a social experiment around the commonly used expression “like a girl,” often used as a joke or insult, to showcase the role society unknowingly plays in crushing a girl’s confidence. We asked adults and girls to do things “like a girl” to expose how the phrase is a pervasive, commonly used insult that affects a girl’s confidence; especially during puberty. The film spotlights the cultural issue; when adults were asked to to things “like a girl,” they pranced around comically, whereas the younger girls responded with confidence. To spark social change, we asked girls to share the amazing things they do #LikeAGirl on Twitter and other social media channels to combat this age-old gender prejudice. A global movement was created, with over 76MM views in over 150 countries, fueling conversation from morning talk shows to celebrities and beyond.

#LikeAGirl is a perfect example of how unleashing The Power of One can create amazing results for our clients. The work was born in London, brought to life through the teamwork of Toronto and Chicago, and amplified by Starcom Chicago and MSL.

P&G Always “#LikeAGirl” Leo Burnett Chicago & Toronto

13 Creativity

MARK TUTSSEL CCO, Leo Burnett Worldwide Chair, Publicis Communications Creative Board

S A P I E N T N I T R O , T H E C O M M U N I T Y

CITY OF BUENOS AIRES “NEVER STOP RIDING”

Thanks to a new automatic system, bikes are now available in Buenos Aires 24/7. To promote the

service, we created a campaign with a non-stop feeling. Inspired by the spinning bicycle tire, our characters

were rounded, in form with features designed to have a subtle pattern of circular lines to impart a sense

of motion. The exaggerated expressions reinforce the energy of a never-ending chase.

D E L C A M P O S A AT C H I & S A AT C H I Z E N I T H

TOYOTA WEATHER CHALLENGE

To launch the new AYGO with a canvas roof,

we synchronized the roof of the car to weather forecasters’ predictions. If they predicted

rain, the roof would be closed. But if they predicted sun,

the roof would remain open, no exceptions.

L E O B U R N E T T S Y D N E Y

AUSTRALIAN BUREAU OF STATISTICS

“RUN THAT TOWN”

To demonstrate how data gathered by the national census

can affect people’s lives, LB/Sydney designed an immersive

mobile game that let Australians design and run a virtual version

of their own town.

D I G I TA S L B I U S A

ASTRAZENECA “TAKE IT FROM A FISH”

DigitasLBi created an integrated online and social

campaign designed to inform men about high

triglycerides through entertaining original content

featuring “spokesfish,” Marty and Sal.

Publicis Groupe combines the unique alchemy of creativity and technology with global scale to make powerful creative leaps to help brands stay relevant and productive for sustained growth. The Power of One is a transparent, integrated way of leveraging the diversity & power of Publicis Groupe.

12RECOGNITIONS

IN ADWEEK’S 2015 MEDIA PLAN

OF THE YEAR AWARDS, MORE THAN ANY OTHER

HOLDING COMPANY

14 Creativity

M A R C E L P A R I S

ORANGE “RELOCK LOVE”

Paris ordered the removal of 40,000 “love locks” from its Pont des Arts Bridge after the

structure was threatened by the weight of all the lovers’ padlocks.

To help those disappointed by the removal of their locks, Orange and its agency Marcel recreated the bridge digitally, giving the locks a digital life.

F/ N A Z C A S A AT C H I & S A AT C H I

LEICA “100”

Made for the 100th anniversary of the first Leica camera,

the film highlights the influence of the brand and makes reference to

famous photographs that represent the history of photography.

A recollection of images captured on camera.

256CANNES LIONS IN 2015,

INCLUDING

5GR AND PRIX

D I G I TA S L B I U S A

TACO BELL “BLACKOUT”

DigitasLBi launched an innovative social campaign where Taco Bell went dark across

all social media channels and prompted fans to download its new mobile ordering

and payment app directly.

S A AT C H I & S A AT C H I S Y D N E Y

LUXOTTICA “PENNY THE PIRATE”

Our intent was simple: create a more convenient and

enjoyable way for parents to check their child’s eye health. Penny the Pirate is a storybook and a certified medical device,

which enables parents to screen their child’s vision.

P U B L I C I S I TA LY M E D I AV E S T | S P A R K

HEINEKEN “THE HERO”

Heineken sent out a strong message about responsible drinking, with a campaign signed by Pu-

blicis Italy. “The Hero” is the story of beautiful and confident women in their almost hopeless search

of men who drink moderately in today’s urban nightlife, all this while together singing a revamped

version of Bonnie Tyler’s famous “I need a hero”.

L E O B U R N E T T B E I R U T S TA R C O M B E I R U T

JOHNNIE WALKER “KEEP THE FLAME ALIVE”

This brilliant viral campaign uses a range of media channels to

dramatize how the Lebanese people keep the flames of hope alive even

amidst constant turmoil. Keep Walking Lebanon. Johnnie Walker.

15 Creativity

M A R C E L P A R I S Z E N I T H

INTERMARCHE “INGLORIOUS FRUITS & VEGETABLES”

To fight against food waste, Intermarché, the 3rd largest supermarkets chain in

France, decided to sell (30% cheaper) the non-calibrated and imperfect

fruits and vegetables: “the Inglorious fruits and vegetables”. Marcel France launched a massive global campaign

to rehabilitate and glorify them.

B B H L O N D O N

AUDI “BIRTH”

Combining art, science, technology and drama

to capture the exhilarating thrill of driving

the all-new Audi R8.

“People buy a product not just for what it does but also for what it means, what it signi es. The role of modern advertising is to unearth these meanings, to transform objects into symbols so that consumers will desire them.”MARCEL BLEUSTEIN - BL ANCHET

L E O B U R N E T T F R A N K F U R T

MCDONALD’S “POPOV THE CLOWN”

To celebrate McDonald’s 60th anniversary, LB/Frankfurt offers

a glimpse into the life of Popov the Clown, who pays homage to another legendary clown

while seeking out a meal after a performance.

“For producers to serve people better and better, we must be able to uncover and understand human needs and desires, even if they’re hidden or obscure.”MARCEL BLEUSTEIN - BL ANCHET

16 Creativity

B B H N E W Y O R K

PLAYSTATION STAR WARS BATTLEFRONT “THE RETURN”

In support of EA’s highly anticipated Sony PlayStation title Star Wars Battlefront, this holiday

campaign speaks to nostalgia, imagination and friendship through the extraordinary experiences of PS4. In celebrating the cultural significance of the franchise, we wanted to let fans everywhere know

that PS4 will let you fulfill your Star Wars fantasies like never before. The Force is strong with PlayStation.

L E O B U R N E T T A R G E N T I N A

SAMSUNG “SAFETY TRUCK”

In Argentina, cameras on the front of Samsung’s truck

fleet screen a live feed of the road to the drivers immediately following, promoting road

safety with technology designed to serve HumanKind.

P U B L I C I S 1 3 3 O P T I M E D I A | B L U E 4 4 9

CARTIER “SHAPE YOUR TIME”

The “Shape your Time” ad takes audiences on a journey into Cartier time,

from the first inventions to the latest concept watches, all driven by the rhythm of gear trains and mechanisms in motion.

This Publicis 133 campaign aims to highlight the brand’s unique watch-making style

and blend of boldness, passion and elegance of its male watch range.

L E O B U R N E T T C H I C A G O S TA R C O M C H I C A G O

ALLSTATE INSURANCE “SOCIAL SAVVY BURGLAR”

Allstate Insurance dramatized the dangers of oversharing on social media by staging

an unforgettable live robbery stunt during a highly watched

sports event, with an interactive sale of stolen goods.

L E O B U R N E T T P A R I S

ATLANTIC HEATERS “37 DAYS”

A clear glass cube filled with frozen seeds stands in a frigid

landscape, and transforms into a greenhouse filled with

blooming plants thanks to the heat provided by Atlantic

Heaters. Heat is life.

PUBLICIS GROUPE AGENCIES

HAVE PRODUCED

50%OF THE WORLDS TOP 20

T V COMMERCIAL S & FILMS SINCE 1999,

ACCORDING TO THE GUNN REPORT

2015

Publicis Groupe celebrates 90 years by looking

to the future

A S TA R T U P B O R N I N 1 9 2 6

17 Publicis Groupe Tomorrow


A N I N I T I AT I V E F O R S TA R T U P S AC R O S S T H E W O R L D

Publicis, a startup launched in 1926, looks to the next generation

When he began the Publicis adventure in 1926, Marcel Bleustein didn’t imagine that 90 years later, his startup would figure among the top three communications groups in the world and count nearly 80,000 employees. In keeping with its history, Publicis Groupe has its eye firmly fixed on the future and generations of tomorrow.

It’s with its founder in mind, who in his time created the ‘La Fondation de la Vocation’, that Publicis Groupe decided to celebrate its 90th birthday. Rather than celebrate the past, Publicis Groupe, a world leader in digital communications, has decided to celebrate the future and invest in the prospects of the younger generation by supporting 90 projects or startups in the digital field.

An international call for entries was launched on January 18, 2016 for all talents: students, young startups anyone and employees of the Groupe, anyone. More than 3,700 applications were received and after a rigorous voting process involving digital experts and managers of the Groupe, 90 projects are to obtain up to 500,000 euros in financial support from Publicis Groupe, as well as benefit from its expertise through one year of mentoring with an idea.

Through this worldwide initiative designed to help promising projects take flight, Publicis celebrates its 90 years with 90 talents, looking to the future.

T H E S U CC E S S O F P U B L I C I S 9 0 I N N U M B E R SDURING THE 45 DAYS OPEN TO APPLICATIONS, THE PUBLICIS90 SITE (WWW.PUBLICIS90.COM) RECEIVED:

305 STUDENT PROJECTS FROM 196 DIFFERENT UNIVERSITIES

600 INTERNAL APPLICANTS FROM PUBLICIS GROUPE

3,555 COMPLETED APPLICATIONS ENTERED I NTO THE SELECTION PROCESS

138,000 VISITS

5,996 REGISTERED PARTICIPANTS

3,732 APPLICATIONS COMPLETED FROM 141 DIFFERENT COUNTRIES

“The ideas previously said to be impossible to realise,

are only ideas ahead of their time. Only one thing

interests me: the future”. MARCEL BLEUSTEIN - BL ANCHET

1986

The 90 finalists will be announced at Viva Technology Paris end of June 2016, the global digital event, created and co-organised by Publicis Groupe and Groupe Les Echos

(www.vivatechnologyparis.com).

http://www.vivatechnologyparis.com

http://WWW.PUBLICIS90.COM


A N E XC E P T I O N A L E V E N T T H AT P L AC E S F R A N C E AT T H E F O R E F R O N T O F D I G I TA L I N N OVAT I O N

A N D S TA R T U P AC T I V I T Y

The words on the opposite page spoken by Publicis’ founder 30 years ago are completely in line with the motivation behind creating Viva Technology, set to take place from June 30-July 2, 2016.

Publicis Groupe, together with the media group Les Echos, wanted to create a global opportunity for dialogue between all actors of digital transformation with the aim to promote innovation and foster growth by putting ideas, means, and technology together under one roof.

As a continuation of the e-G8 organised by the Publicis Groupe in 2011, which brought some of the biggest names in digital to Paris, Viva Technology will mark an important milestone. For 3 days, under one roof, Viva Technology will offer thousands of startups the opportunity to collaborate with executives, investors, academics, and global opinion leaders, and to participate to the transformation of major international companies.

Viva Technology Paris is an event of exceptional reach, and is a real opportunity for the actors of the digital world and a chance to highlight France as a hub for digital innovation.

In March of 2016, Viva Technology Paris has launched a series of open-innovation challenges for the tens of thousands of participants within the digital world via Viva Technology Connect. The goal is to link large companies with startups to collaborate on solving some of the most critical business problems facing them today.

3 M A I N S PAC E S AC R O S S OV E R 4 0 0 ,0 0 0 S Q F T:

C O W O R K I N Gthe biggest temporary co-working space,

160,000 sq ft., including 20 innovation labs designed for the biggest economic sectors,

the space will be the meeting place for collaboration between leading businesses,

startups, investors and academics.

I M A G I N E A space where more than 200 conferences,

including 24 plenary sessions, led the by top voices in the field,

focusing on the central theme of Technology and Business as the

new players of our society.

H A L L O F T E C Hparticularly impressive, this space is dedicated to the presentation

and demonstration of new technologies of today and tomorrow. 50 of the most

innovative companies will present their latest creations including the drones

and connected objects.

“It’s about accompanying young entrepreneurs to help them realise their dreams”.

MAU RICE LÉ V Y JAN UARY 2016

Photos: Christophe Beauregard, Jag_cz/ shutterstock, DR. Logos: Viva Tech and Publicis 90 by Publicis Events

Joint stock company with a board of Directors and a Supervisory Board with a share capital of €89,016,296

Head O ce: 133, avenue des Champs- lysées, 75008 Paris FranceTél. : +33(0)1 44 43 70 00

542 080 601 RCS Paris, SIRET 542 080 601 00017, APE 7010Z

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