NextWork PowerPoint Template

#NomoFOMO

2Meet the Team: Group 5

Kathy Tran

Brock Johnson

Victoria Gonzalez

Kennedy Moser

Danielle Gosda

Shuling Chen

Mackenzie Hollis

Nomosneeze is an OTC allergy medication for kids (ages 6 and up) in the form of chewable tablets. Recommended dosage is 1 chewable every 6 hours as needed.

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3Realities Framework

4Cultural Reality

Media Reality

Category Reality

Human Reality

Brand RealityMore people are using technology to find out about allergies.Allergy apps have shown success.Parents dont want their children to miss out.Nomosneeze CaresCultural RealityFamilies are impacted by the health of each other.

5Key InsightParents need help managing their familys seasonal allergies, so their children do not miss out on lifes greatest joys.

6Campaign TitleNomoFOMO

Help children not miss out on life due to their allergies.Give parents a platform to keep track of their kids allergies. Educate children about their allergies. Source: Gosda Dictionary

Campaign PurposeFOMOFear of missing out. The fear that if you have seasonal allergies you may miss out on lifes greatest joys. Because of his seasonal allergies, Tylers FOMO got worse as his first baseball game approached.

7Meet the Porter Family

Rachel, 38Miles, 43

Carley, 7Zach, 8

Location: Fairfield County, ConnecticutAvg. Income: $95,000+

o Rachel [38, mother] Full-time art-buyer, commuting to Manhattan. Rachel loves food blogging. On weekends, Rachel enjoys taking her children Zach and Carley to the childrens museum. She strongly values education and daily-health. After Zachs allergies worsened last month, she has not felt fully comfortable leaving Zach alone. Rachel says she needs an easy and reliable mode of managing Zachs health before allowing him to play outside by himself or go to his friends outdoor birthday parties. She is not very tech-savvy, but she feels comfortable using her Apple Watch every day.

o Miles, [43, father] Full-time Field-Service Engineer commuting to Manhattan. He loves playing tennis and watching golf. Miles enjoys grilling outside with his family and going on bike rides with his kids.

o Zach-[8, 4th grade, son] Loves playing tag at recess, and running on his school track. Even though his allergies get in the way, he still holds the record for the fastest mile in his grade. Zach enjoys going on bike rides with his dad and going outside to explore, but his allergies keep him from fully enjoying himself. His mother noticed this and since then has made him stay inside to keep him from getting sick. However, she fears that in the future, he may miss out on important child development and lifes greatest joys, by not going outside.

o Carley-[7, 3rd grade, daughter] Carley loves playing the monkey bars at recess and is the highest swinger out of all her friends. She loves baking brownies with her mom and drawing pictures of bugs. She plays soccer after school and loves scoring as many goals as she can.

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8Working Together

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9iPhone Companion App

We help parents keep track of their kids allergy symptoms, the local weather, and pollen count.We provide activity suggestions based on third party scientific research and local weather reports. We educate and empower kids by providing educational tools to learn more about their symptoms.

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16Apple Watch App

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23Amazon Echo

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Amazon Echo

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What do we offer?26One account for all family members.Instant information for better decisions.Convenient interactions with childrens allergy symptoms.Childrens involvement with their health.

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Print Ads

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Consumer Banner Ad

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30Promotional Plan

Promotional Wallet Card

31Promotional PlanFacebook Page

32HCP Promotion

HCP Banner Ad

33Social: # of comments, hashtags, shares, mentions.Banners: impressions, clicks, CTR.Website: Bounce rate, time on site, pages viewed.

App Downloads: % active users per week, time spent on app, updates downloaded.

Engagement

Purchase

Awareness

Promotional

Metrics

Thank you!34