JNLR Survey NewsletterJanuary – December ’12

Disappointing books for all national

stations as none grew in market share.

Despite this RTE Radio 1 is still head and

shoulders above the rest.

FM104 continues to steam ahead with market

share in Dublin at 14.2%. Spin 1038 also had a

promising book with an increase of 2.3

percentage points year on year. 98FM’s decline

continues.

Red FM and Cork 96/103FM combined are growing

in Cork while Today FM and 4FM who usually

perform well in Cork see declines in All Adult

market share.

Local stations are still performing well in their station

broadcast areas despite drops is market share for a large

proportion of them. Highland Radio remains a strong

station in the Donegal area with 65% market share.

National Dublin Cork Local/Regional

Breakfast

DOWN12,000listeners

Ray D’Arcy

UP9,000

listeners

Mary WilsonDrivetime

UP22,000listeners

MarianFinucaneSunday

DOWN44,000listeners

HeadlinesJanuary – December 2012 didn’t see growth for any of Ireland’s national stations. Allnational stations experienced declines in market share, albeit a small one. Despite thisslight drop, RTE Radio 1 is still outperforming all other national stations for All Adults;it is 13.4 percentage points above its nearest competitor; Today FM. Mary Wilson’sDrivetime show was up by some 22,000 listeners. Despite being down on last year,Today FM (14.6%) continues to surpass Radio 1 in terms of 15-34s with successfulshows such as the Ian Dempsey Breakfast Show (up 4,000 listeners) and the Ray FoleyShow (up 7,000 listeners). Although Ray Foley left Today FM for 98FM in October2012, he is credited with the increase in listeners in the January – December 2012book. 98FM’s market share continues to be eroded in Dublin while FM104 goes fromstrength to strength. We will see in the next book if Ray Foley willregain some of the breakfast listeners with his new show.

Year on year changes – average weekday listenership

Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | Dave.griffin@publicisengage.ie | +353 1 649 6439 | www.publicisengage.ie

National

National – Year on year comparison

National market share of listening 7am - 7pm

National market share of listening 7am - 7pm

National market share of listening 7am - 7pm

Jan - Dec '12Jan - Dec '11

23.4% 22.8%

7.5% 7.2%

1.9% 1.6%

9.5% 9.4%

4.7% 4.4%

52.4% 54.1%

0

10

20

30

40

50

60

RTÉ Radio 1 RTÉ 2FM RTÉ Lyric FM Today FM Newstalk Any Regional/Local/ M.City

National market share of listening 7am - 7pm - All Adults

22.8%

7.2%

1.6%

9.4%

4.4%

54.1%

RTÉ 2FM

RTÉ Radio 1

RTÉ Lyric FM

Today FM

Newstalk

Any Regional / Local / M.City

11.7%

4.9%

51.4%

1.0%

14.2%

16.5%

9.6%

3.5%

66.2%

5.1%

0.6%

14.6%

RTÉ 2FM

RTÉ Radio 1

RTÉ Lyric FM

Today FM

Newstalk

Any Regional / Local / M.City

• All national stations experienced a drop in All Adults listenership year on year. Despite a smalldrop in market share RTE Radio 1 remains the most popular national station.

• The signs of recovery for 2FM seen in the last book have not continued with the station slightlydropping market share in its All Adults and Housekeepers with Children audiences. The All Adultsfigure dropped from 7.5% to 7.2% year on year and the Housekeepers with Children figure fellfrom 12% to 11.7% this year.

• Newstalk also experienced a drop in its All Adults share and Adults 35+. All Adults dropped from4.7% to 4.4% year on year and Adults 35+ saw a marginal drop from 4.8% to 4.7%.

• Today FM proves to be the most popular national station for Adults 15-34 with a large marketshare of 14.6%, however this is down from 16.1% last year.

• Total average daily listening has dropped by one minute from 237 minutes to 236 minutes

All Adults Housekeepers with Children Adults 15-34

Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | Dave.griffin@publicisengage.ie | +353 1 649 6439 | www.publicisengage.ie

Dublin

Dublin – Year on year comparison• The national stations’ share growth suffered in Dublin as all experienced a slight drop in

market share compared to last year.

• Positive results for FM104 and Spin 1038, with both having an increase in market share.

• FM104 is still Dublin’s most listened to local radio station with 14.2% market share.

• FM104 saw a growth in market share of 2.6 percentage points whereas 98FM declined inmarket share by 0.7 percentage points when compared to the same period last year.

• Radio 1, FM104 and Q102 perform well for All Adults, with Q102 now beating Spin 1038 by1.3 percentage points. FM104 is the most popular local station amongst Housekeepers withchildren with 17.5% share – showing how this audience has also stayed largely native interms of their preferred radio station.

• FM104, Spin 1038 and Q102 respectively had the highest market share for 15 – 34 yearolds in Dublin.

Dublin market share of listening 7am - 7pm

Dublin market share of listening 7am - 7pm

Dublin market share of listening 7am - 7pm

33.1% 32.5%

5.9%4.8%

3.5% 2.4%

6.6%6.1%

7.8% 7.4%

11.6%

14.2%

8.0%7.3%

9.6%9.3%

2.3% 2.4%

5.7%8.0%

0.8% 0.9% 1.3% 1.3%2.7%3.1%

0.6% 0.4%

Jan - Dec '11 Jan - Dec '12

RTÉRadio 1

RTÉ 2FM RTÉLyric FM

TodayFM

Newstalk FM104 98FM Q102 Sunshine106.8FM

Spin103.8

Phantom 4FM Nova Other

0

5

10

15

20

25

30

35 Dublin market share of listening 7am - 7pm - All Adults

32.5%

4.8%

2.4%

6.1%7.4%

14.2%

1.3%

7.3%

9.3%

2.4%

8.0%0.9%

0.4%2.7%RTÉ Radio 1

RTÉ 2FM

RTÉ Lyric FM

Today FM

Newstalk

FM104

98FM

Q102

Sunshine 106.8 FM

4 FM

Nova

Other

Spin 103

Phantom

23.4%0.1%

7.9%

1.0%

7.5%

7.2%17.5%

9.5%

11.1%

1.2%7.8%

0.9%1.7% 3.1%

3.5%0.9%

7.5%

27.6%

9.4%10.6%

0.5%

23.7%

0.7%0.2%

4.5%

1.3%

5%

4.3%

All Adults Housekeepers with Children Adults 15-34

Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | Dave.griffin@publicisengage.ie | +353 1 649 6439 | www.publicisengage.ie

Cork market share of listening 7am - 7pm

Cork market share of listening7am - 7pm

Cork market share of listening7am - 7pm

20.8%

5.1%2.4%

7.5%

4.0%43%

11.3%

3.8%2.1%

15.3%

5.8%

1.5%

12.6%

5.6%40.5%

12.1%

5.4%1.2%

6.6%

24.6%

3.5%3.3% 8.2%

0.6%

11.6%

3.0%

38.6%

RTÉ Radio 1

RTÉ 2FM

RTÉ Lyric FM

Cork 96/103

RedFM

Today FM

Newstalk

Other

4FM

Cork

Cork – Year on year comparison• The National stations' share growth fell in Cork by 1.5 percentage points influenced mainly

by Today FM's drop in listenership (10% to 7.5%).

• Despite this, 2FM (+0.6%), Lyric (+0.4%) and Newstalk (+0.1%) all gained share withlittle impact on RTE Radio 1 (-0.1%).

• RTE Radio 1 regained its most popular station status for Housekeepers with Kids (+3.6%yoy) with Today FM losing ground (-2.4%).

• Today FM experienced their biggest fall among adults 15-34 (-5.7%) with 2FM appealingmore the younger Leeside audience (+1.8%). That same audience seem to have gonenative with listenership to 96/103 jumping 9.8 percentage points YOY.

• 4FM's share slipped with All Adults dropping 0.3%, influenced by Housekeepers withKids (-1.6%) and even more so by Adults 15-34 (-2.3%). 0

10

20

30

40

50

RTÉRadio 1

RTÉ 2FM RTÉLyric FM

Today FM Newstalk Cork 96/103

96FM 4FM OtherRedFM103 FM

20.9% 20.8%

4.5% 5.1%

2.4%2%

7.5%10% 11.3%12% 10.7%

13%

3.8% 1.8% 1.7%4.1%

31%29%

3.9% 4%

42% 43%Jan - Dec '11

Jan - Dec '12

Cork market share of listening 7am - 7pm - All Adults

All Adults Housekeepers with Children Adults 15-34

Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | Dave.griffin@publicisengage.ie | +353 1 649 6439 | www.publicisengage.ie

Local/Regional – Year on year comparisonRegional• Two regional stations see an increase in market share against 15-34 year olds, namely i105-107 and

Beat. i102-104 dropped by two percentage points in their broadcast area while i105-107 saw a largeleap to 27% market share from 18%. Despite this drop i102 remains one of the best performingyouth regional stations.

Local• Despite remaining strong performers, most local stations saw a drop in market share when

compared with 2011. Shannon Side/Northern Sound had quite a disappointing book with a loss ofsix percentage points to 42% year on year. One of the success stories was South East Radio whichhad quite a successful book with an increase of six percentage points to 37% market share.

4FM• 4FM has moved to 2.3% market share for 45+; which is up .3 percentage points on 2011.

KFM LMFM KCLR Midlands103

SouthEast

EastCoast

Limerick95

TippFM

WLR ClareFM

Radio Kerry

Galway Bay

MWR Shannon/Nth Sound

OceanFM

Highland

18%

23%

36%34%

36%34% 35%

31%

37%

31%

Jan - Dec ‘11 Jan - Dec ‘12

0

10

20

30

40

50

60

70

21% 20%

34%36%

52% 54%

49%

45%

48%

43%

53%51%

25%

29%

53%52%

48%

42%

33%35%

63%65%

Local/Regional

i102-104 i105-107 Spin South West Beat

36%34%

18%

27%

33% 33%35% 36%

Jan - Dec '11 Jan - Dec '12

0

5

10

15

20

25

30

35

40

Local market share of listening 7am - 7pm All Adults

Market share of listening Adults 15-34

Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | Dave.griffin@publicisengage.ie | +353 1 649 6439 | www.publicisengage.ie

• RTÉ Radio One, 2FM & Today FM all lost market share predominantly due to increasedcompetition from local and multi-regional/city radio stations

• 2FM saw the biggest decline falling by 1.9% to 8.2%.

• Newstalk remains static at 4% market share and RTÉ Lyric FM is showing a marginalincrease from 1.6% to 1.7%

• Since Gerry Ryan’s death, 2FM has lost 2% in reach going from 14% in Jan-Jun 2010 to12% in Jul-Dec 10

• The influx of regional/local stations targeting the youth audience is reflected in its highmarket share for Ads 1534 at 62.1%

• 2FM and Today FM have seen significant declines in the 15-34 market, dropping 2.5 and3.3 percentage points respectively

• Average daily listening has dropped over 1% from 237 to 234 minutes

Summary

Rank Programme Station Time % Reach Listeners Year on year1 Morning Ireland 7.00am-9.00am 12% 441,000 5,000

2 Liveline 1.45pm–3.00pm 12% 420,000 6,000

3 Marian Finucane - Sat 11.00am-1.00pm 10% 363,000 2,000

4 News at One 1.00pm-1.45pm 10% 360,000 15,000

5 The Business - Sat 10.00am-11.00am 9% 334,000 8,000

6 The John Murray Show 9.00am-10.00am 9% 323,000 4,000

7 Today with Pat Kenny 10.00am-12.00pm 9% 321,000 8,000

8 Playback - Sat 9.00am–10.00am 9% 316,000 24,000

9 Marian Finucane - Sun 11.00am-1.00pm 8% 305,000 44,000

10 Miriam Meets - Sun 10.00am-11.00am 7% 268,000 4,000

Top 10 national programmes January – December ’12 All Adults

Selected other national programmes January – December ’12 All Adults

Programme Station Time % Reach Listeners Year on year Ian Dempsey Breakfast Show 7.00am-9.00am 5% 175,000 4,000

Breakfast with Hector 7.00am-9.00am 4% 124,000 No Change

Breakfast 7.00am-10.00am 3% 121,000 12,000

Ray D’Arcy Show 9.00am-12.00am 7% 243,000 9,000

Tubridy Show 9.00am-11.00am 5% 160,000 16,000

The Ray Foley Show* 12.00pm-2.30pm 4% 151,000 7,000

Mary Wilson Drivetime 4.30pm-7.00pm 7% 265,000 22,000

The Last Word 4.30pm-7.00pm 4% 160,000 1,000

The Right Hook 4.30pm-7.00pm 4% 131,000 2,000

Latest news

Main sponsorships available

Today FM evenings have now been taken over by Colm O’Sullivan,former programme controller, music specialist and deputy CEO of RedFM in Cork. Colm will present a brand new music show running from 7-9pm Monday’s to Thursdays & 7-10pm on Sundays. The show will focuson up and coming music, new releases, great guest features and music-related competitions. The aim of ‘The Mix Up’ is to create a place whereeveryone who wants to get updates on great new music will have thechance to do so in an accessible manner. It is targeted towards 25-35year olds in particular.

A brand new sports programme on RTE 2FM is the highlight of RTÉRadio’s new programming strategy. ‘Game On’ started on MondayFebruary 4th and is presented by Damien O’Meara. The programme airseach weeknight between 7pm and 8pm. Jim Jennings, head of RTE1, hasalso announced changes to Radio 1’s evening schedule which focusesmore on arts & music. ‘Arena’ will now broadcast at an earlier time of7pm-8pm, Monday to Friday. This will be followed by ‘John Creedon’which will be broadcast between 8pm and 9.50pm, Monday to Friday,adding an extra half hour to the programme.

Radio 1 Derek MooneyLiveline

2FM Tubridy ShowHector

Today FM KC @ lunchTony FentonSavage Sunday

Newstalk Tom Dunne

Contact your Client Manager for more information

BREAKFAST

DAYTIME

DRIVETIME

* January-October

Publicis Engage, 16 Sir John Rogerson’s Quay, Dublin 2 | Dave.griffin@publicisengage.ie | +353 1 649 6439 | www.publicisengage.ie