why gen y?
DESCRIPTION
Pioneer has always been active in creating relevant products and approach for different market segments. Recently, Pioneer embarked on tapping a segment that’s quantifiably proven to be a great economic growth influence – the Generation Y. But why Gen Y? That’s the question. My topic will be a visual and (hopefully) un-boring based from quantifiable data and research. While we all understand that relevant data is king at this age, use of such (data) to create measurable results is equally important. These provide a cohesive and integral approach to utizing business analytics and intelligence. But before I jump into discussing who Gen Ys are and how relevant they are to our industry, it’s best that I share with you our methods of research to produce viable data. The internet is a powerful research medium. As IT students, you’ve got the upper hand because you know the internet… and the internet knows you. On the other hand, we – marketing and research professionals – treat the internet as a means to gather data and produce relevant marketing strategies. http://www.gianviterbo.com/why-gen-y/ To access the article, email [email protected].TRANSCRIPT
WHY GEN Y?@pioneerph @gianviterbo @gadgetpilipinas
visual based from
quantifiable data and researchhopefully devoid
of boredom
use of such to create
measurable results is EQUALLY
IMPORTANT
The INTERNE
Tis a powerfulRESEARCH
MEDIUM
YOU’VEgotTHE UPPER
HAND
NSCBnscb.gov.ph
NSOcensus.gov.ph
Googlegoogle.com
Google Trends
census.gov.ph
Gephigephi.org
Facebookfacebook.com
http://bit.ly/29researchtools
Exceloffice.live.com
Most companies have shifted their
to Generation Y.
Who are the Gen Ys
anyway
Traditionalists
Baby Boomers
Gen X
Gen Y
Millenials
Gen Ys are “RAKET” oriented.
Why Gen Y?
Source: NSCB
2 years from now,58% of the working class are Gen Y.
Source: NSCB
Projected Population by Age Group by 5-year intervalsTotal Philippines
2010-2025
2010 2015 2020 2025 -
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
23,751,000 26,183,100
27,926,300 29,303,800 0-1920-3435-4950-6465 and up
By 2015, potential income of Gen Y for the C Class is
between Php 47B to 152B a month!
That’s indeed a lot of money!
Study what products that appeal to them, and make us profitable
Manner/Approach that can get them engaged, and;
Influence them to “need” our products.
What are the key growth
drivers?
There’s no stopping Gen
Ys hunger for badges of independenc
e such as cars.
Real Estate developers also realize Gen Ys increasing income and need for independence thereby making them their primary target market.
HIPSTER GENERATION
Tech and gadget companies also focus their attention to the social
media and tech savvy Gen Ys.
GEN Y EGGS
GEN Y BASKET
INSURED GEN Y EGGS
GEN Y BASKET
A Day in the Life of a Gen
Y
Wakes up at 6:30am
Checks Facebook
Newsfeed on Smartphone
Gets ready for work
Buys PhP140 coffee
Works using laptop.
Does social snacking.
Social Media on the side
Mingles with friends before going home.
Spends quality time with family.
Spends time with self
Sleeps at 11:30pm
Wakes up at 6:30am
Checks Facebook
Newsfeed on Smartphone
Gets ready for work
Buys PhP140 coffee
Works using laptop.
Does social snacking.
Social Media on the side
Mingles with friends before going home.
Spends quality time with family.
Plays Titanfall/write
s article before going
to bed
Sleeps at 11:30pm
How are we responding
Attract Engage Convert
Attract
Identify touch points
Create relevant & appealing content
Make your presence
known
LAUNCH NEW WEBSITE
Engage
Get SocialCreate
relevant campaigns
Listen
GETS SOCIAL
Follow our official Social Media Accounts
Facebook.com/PioneerIsYourInsurance
Instagram.com/PioneerPH
Twitter.com/PioneerPH
youtube.com/user/pioneergroup
linkedin.com/company/pioneer-insurance
Pinterest.com/PioneerPH
10,625 fans 1,757 followers
58 followers
#GetYourLifeCovered #GetYourAssetsCovered#IsYourInsuranceSexy #PioneerIsYourInsurance
#AttentionPH
Convert
Create profitable solutions
Measure results
Be hungry for
improvement
LET’SRECAP
GEN Y, Pioneer? Really!
DATA GATHERING TOOLS
WHY GEN Y?
HOW DOES INSURANCE FIT IN?
ATTRACT, ENGAGE, CONVERT
NSCBNSO
GoogleGoogle Trends
GephiExcel
Facebook Graph
A significant economic
driver.
Cars, House, Gadgets are
assets.
Product to protect Gen Y
assets
Methods
Recognizes the importance of
Gen Y