gen y 2012 presentation

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Copyright © 2013 Tata Consultancy Services Limited

TCS GenY Survey 2012

Digital Habits of School Students

June 14, 2013



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Contents

Backdrop

Objectives

Logistics

Findings

Conclusion



3

About TCS IT WIZ

TCS IT Wiz, India's biggest IT quiz for schools, started in 1999, for

students of class 8-12 as an educational initiative. This has become anannual calendar event for schools across India. The programme aims to

build awareness and encourage students to get excited about Information

Technology.

The Quiz strives to enhance IT awareness among students, keeping themabreast of the latest developments in the world of Information Technology, as

IT has become an integral part of our lives today and has today put India on

the global map.

After the quiz was rebranded as TCS IT Wiz in 2005, the growth of the quiz

has been stupendous and now reaches 14 across India, making it India’s biggest Inter School IT Quiz.

Backdrop Objectives Logistics Findings Conclusion



4

The GenY Survey

The TCS IT Wiz has grown receives the physical participation of over

15,000 students across India, TCS conceptualized a questionnaire basedsurvey administered as part of the nation wide quiz

Objectives

A Nationwide study that would capture the trends and pulse of the

youth across this nation with a focus on technology.

A study to comprehend and compare the difference (if any) among

school students in the major metros and mini metros of India

An exclusive study of this scale to capture information access trends,

social networking preferences, future education mindset, career interests and youth aspiration products.




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TCS GenY Survey 2012-13

TIME PERIOD OF STUDY

August 2012 – December 2012

17,478

students,

12 cities

Largest

Survey of Urban

High SchoolStudents

in India

Respondents

12-18 year old,

Questionnaire-based




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Survey Reach

14 cities across India

Classified as Metros and Mini Metros

METROS

Bangalore, Chennai, Delhi, Hyderabad,

Kolkata and Mumbai

MINI METROS

Ahmedabad, Bhubaneshwar, Cochin,

Coimbatore, Indore, Lucknow, Nagpur and

Pune

TOTAL RESPONDENTS - 17478 TOTAL SCHOOLS : 1660

AGE OF RESPONDENTS : 12 - 18 years





Survey Findings




Survey Findings

GADGETS



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Narrowing gap in ownership between

Metro and Mini Metro when it comes togadgets like Laptops and Tablets.

Gaming Console is still considered a

premium product and hence it stillpreferred more in Metros.

GADGETS > Mobiles emerge the principal deviceWhich of the following GADGETS do you own?

Mobile Phones have overtaken

the Home PC in metros while

mini metros are not far behind.

Which is your favourite GADGET?

GADGETS All India Metro Mini Metro

Mobile Phone 65.71 67.34 64.09

Home PC 65.64 64.16 67.12Laptop 51.20 54.24 48.15

MP3 player 47.93 45.09 50.77

Gaming Console 40.61 44.07 37.14

Tablet 37.73 39.99 35.48

65.71

65.64

51.20

47.93

40.61

37.73

67.34

64.16

54.24

45.09

44.07

39.99

64.09

67.12

48.15

50.77

37.14

35.48

Mobilephone

Home PC

Laptop

iPod/MP3player

GamingConsole

ipad/TabletAll India

Metro

Mini Metro



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“ I like a TAB but own a Laptop”

is the current trend whenmapped to the previous

question (i.e.: gadgets owned) .

High ratings for Mobile Phones as a

favourite gadget could be reflective of

the fact that children nowadays are

graduating to smart-phones. Hencethey are claiming it to be their favourite

gadget

GADGETS > TAB is the way ahead.Which is your Favorite GADGET?

The TABLET is emerging as a popular as MP3 Players. Though the Laptop is

used more, The Tablet is a greater

favourite than a Laptop

Which is your favourite GADGET?


Mobile Phone 28.08 26.46 29.69

MP3 Players 18.52 19.40 17.64

Tablet 18.41 20.10 16.72

Computer 14.71 14.21 15.21

Laptop 13.35 12.93 13.77


Camera 0.15 0.10 0.21

28.0818.52 18.41 14.71 13.35

6.81

26.46

19.40 20.10

14.21 12.93

6.86

29.69

17.64 16.72

15.2113.77

6.76

MobilePhone

MP3Players

Tablet Computer Laptop GamingConsole

Camera

Mini Metro

Metro

All India



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Decline in usage of MP3 Players

could be because of Mobilesbeing smart phones

Mini Metro Children Show greater

usage of Gaming Consoles

GADGETS > Smart Phones replace MP3sWhat gadget do you use the most ?

Mobiles emerge as the first Usage

Device ahead of the Computer

What gadget do you use the most?


Mobile Phone 33.65 36.71 30.58

Computer 21.27 20.64 21.89

Laptop 18.03 16.85 19.22

Tablet 13.38 13.94 12.82

MP3 Players 12.57 12.18 12.95


Camera 0.02 0.04 0.00

33.6521.27 18.03 13.38 12.57 15.61

36.71

20.6416.85

13.94 12.1812.76

30.58

21.89

19.22

12.82 12.9518.46

MobilePhone

Computer Laptop Tablet MP3 Players GamingConsole

Camera

All India

Metro

Mini Metro



12


Nokia still outscores Apple

The large ‘Others’ percentage could be

reflective of emerging brands likeKarbonn, Lava , Xolo etc

GADGETS > Samsung leads the wayWhich of these brands of electronic items do you use?

Samsung is clearly the marketleader in preference of brands

used by these children.

Which of these brands of electronic items do you use?

Brands All India Metro Mini Metro

Samsung 48.28 49.45 47.10

Nokia 46.46 46.48 46.43

Apple 39.56 38.01 41.11

HTC 36.54 37.64 35.45

Other 33.96 34.16 33.76

48.28 46.46 39.56 36.54 33.96

49.45 46.4838.01 37.64 34.16

47.10 46.43

41.1135.45

33.76

Samsung Nokia Apple HTC Other

All India

Metro

Mini Metro



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Windows is picking up its pace.

GADGETS > Generation AndroidWhich Operating Platform is used by your Smart Device ?

Android is definitely the leadingOperating Platform which Gen -

Youth of India Prefers.

Which Operating Platform is used by your Smart Device ?

Operating Platform All India Metro Mini Metro

Windows 33.69 32.99 34.39

Android 53.70 53.45 53.95

iOS 22.91 22.58 23.24

33.6953.70

22.91

32.99

53.45

22.58

34.39

53.95

23.24

Windows Android iOS

All India

Metro

Mini Metro



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GADGETS > Smart Phone please…. Do you own a Smart Phone ?

The Youth of India definitelyhas graduated to utilising the

full potential of Smart Phones.

Do you own a Smart Phone ?

Answer All India Metro Mini Metro

Yes 58.93 58.50 59.36

No 41.07 41.50 40.64

58.93

41.07

58.50

41.50

59.36

40.64

Yes

No

All India

Metro

Mini Metro



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Survey FindingsSOCIAL NETWORKING



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Interesting to see the rise of sites like

Pinterest and LinkedIn, especially inthe METROs.

SOCIAL NETWORKING > A national phenomenonWhich of the following Social Networking Sites have your registered with ?

There is HARDLY ANYDIFFERENCE between the

Metro and Mini metro cities on

the top preferences.

Which of the following Social Networking Sites have you registered

with ?

Website All India Metro Mini Metro

Facebook 83.38 83.95 82.81

Twitter 29.43 29.79 29.08Orkut 27.85 29.01 26.68

Others 23.99 24.59 23.39

None of the Above 22.33 22.47 22.20

Pinterest 15.73 22.23 9.23

LinkedIn 14.54 20.22 8.86

83.38

29.43

27.85

23.99

22.33

15.73

14.54

83.95

29.79

29.01

24.59

22.47

22.23

20.22

82.81

29.08

26.68

23.39

22.20

9.23

8.86

Facebook

Twitter

Orkut

Others

None of theAbove

Pinterest

LinkedinMini Metro

Metro

All India



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SOCIAL NETWORKING > FB is young India’s biggest Colony Which is your most preferred site?

Facebook reigns supreme as themost preferred Social Networking

platform at a staggering 91.54%

National Average.

Which is your most preferred site?

Website All India Metro Mini Metro

Facebook 91.54 92.00 91.09

Others 4.96 4.90 5.02

Twitter 2.21 1.64 2.77

Google 1.24 1.42 1.05

LinkedIn 0.06 0.04 0.0891.54

4.96

2.21

1.24

0.06

92.00

4.90

1.64

1.42

0.04

91.09

5.02

2.77

1.05

0.08

Facebook

Others

Twitter

Google

Linkedin Mini Metro

Metro

All India



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Survey FindingsINFORMATION ACCESS

INFORMATION ACCESS > Home rules Phones rising



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Mobile Phone as an internet

access device is growing in

metros. 1 out of every 4 Metro

children browses on a phone.

Cyber Cafes are still relevant in Mini

Metros with one in five childrenvisiting.

INFORMATION ACCESS > Home rules. Phones risingWhere do you access Internet ?

Internet access in METRO Schools is

on the rise.

Where do you access Internet ?

Source of Access All India Metro Mini Metro

Home 72.03 71.76 72.30

Mobile Phone 18.17 26.01 10.33

School 14.41 18.43 10.39

Cyber Café 13.57 4.38 22.76

Do Not Access 2.49 2.23 2.75

72.03

18.17

14.41

13.57

2.49

71.76

26.01

18.43

4.38

2.23

72.30

10.33

10.39

22.76

2.75

Home

Mobile Phone

School

Cyber Café

Do Not AccessMini Metro

Metro

All India



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Cyber Cafes remain still relevant as a

point of access in Mini Metro’s.

Though Schools in METRO’s are

increasing access, students prefer browsing from Home.

INFORMATION ACCESS > Home is default locationHow

Which is your favorite place to access Internet ?

Home is still the preferred place

for access.

Which is your favorite place to access Internet ?

Source of Access All India Metro Mini Metro

Home 83.60 82.26 84.93

Cyber café 11.04 6.81 15.27

Others 7.02 8.27 5.77

School 2.60 2.66 2.53

83.60

11.04

7.02

2.60

82.26

6.81

8.27

2.66

84.93

15.27

5.77

2.53

Home

Cyber café

Others

SchoolMini Metro

Metro

All India

O O CC SS



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The Need for Internet is equally felt

across the nation.

1 out of every 4 children spends more

than an Hour on the Internet while

50% of the respondents spend morethan 30 minutes.

INFORMATION ACCESS > Internet Need is equal across

IndiaHow much time do you spend on the Internet in a day ?

The device, access points andpreference may vary between

Metro and Mini Metro but time

spent is more or less same.

How much time do you spend on the Internet in a day ?

Time spent on Internet All India Metro Mini Metro

1-2 hrs 25.48 25.90 25.05

30 - 60 minutes 24.55 24.69 24.41

2-3 hrs 18.86 19.39 18.33

15 - 30 minutes 15.63 14.56 16.69

<15 minutes 15.11 15.55 14.66

25.48

24.55

18.86

15.63

15.11

25.90

24.69

19.39

14.56

15.55

25.05

24.41

18.33

16.69

14.66

1-2 hrs

30 - 60 mts

2-3 hrs

15 - 30 mts

<15 mts

Mini Metro

Metro

All India

INFORMATION ACCESS I t t b h i i il P



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Project work and Academic Research

for information is highest followed bySocial Networking.

INFORMATION ACCESS > Internet behaviour similar Pan-

IndiaWhy do you access the Internet?

Children reflect similar patternsin both Mini and Metros as

reasons to access the internet.

Why do you access the internet?

Reason to Access All India MetroMini

Metro

Research School subjects 73.65 73.70 73.59

Chat/Connect/Blog 62.34 62.51 62.17 Access Email 49.10 48.62 49.58

Listen/Download Music 45.47 45.74 45.21

View Movies 44.01 45.53 42.48

Do not Access 3.42 3.87 2.9873.65

62.34

49.10

45.47

44.01

3.42

73.70

62.51

48.62

45.74

45.53

3.87

73.59

62.17

49.58

45.21

42.48

2.98

Research Schoolsubjects

Chat / Connect /Blog

Access Email

Listen/DownloadMusic

View Movies

Do not Access

Mini Metro

Metro

All India



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INFORMATION ACCESS > Online shopping gets younger Do you Shop Online ?

4 out of every 10 children are

shopping online today .

Where do you access Internet ?

Answer All India Metro Mini Metro

No 62.91 54.66 71.17

Yes 37.09 45.34 28.84

62.91

37.09

54.66

45.34

71.17

28.84

No

Yes

All India

Metro

Mini Metro

INFORMATION ACCESS E i I di ’



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Interesting to note that 1 in every 4 kids

buy clothes and accessories online

INFORMATION ACCESS > E-com is young India’s new

MallWhat do you buy online?

Movie tickets dominate onlinepurchase followed by Books

DVDs and Music

What do you buy online?

Product All India Metro Mini Metro

Movies tickets 61.71 57.68 65.73

Books/DVD/Music 46.99 46.20 47.77

Airline /railway tickets 39.46 36.85 42.06

Clothes & accessories 25.50 29.26 21.75

Others 9.01 9.45 8.56

61.71

46.99

39.46

25.50

9.01

57.68

46.20

36.85

29.26

9.45

65.73

47.77

42.06

21.75

8.56

Movies tickets

Books/DVD/Music

Airline /railway tickets

Clothes & accessories

OthersMini Metro

Metro

All India



25


Survey Findings

CAREER INTERESTS

CAREER INTERESTS > N C O ti i



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New areas like Retail, Tourism,

Media &

Entertainment are attractive toMETRO kids.

CAREER INTERESTS > New Career Options emerge in

METRO’sWhat are your top 3 career options ?

IT and Engineering are still clear preferences in Mini Metro’s.

What are your top 3 Career Options ?

Stream All India Metro Mini Metro

IT 41.71 31.77 51.65

Engineering 34.04 21.12 46.96

Medicine 14.74 13.31 16.17

Banking / Financial 13.10 10.42 15.77

Others/Not Sure 12.56 7.74 17.38

Media/ Entertainment 10.54 14.70 6.39

Retail 9.86 14.65 5.08

Tourism / Hospitality 9.52 16.17 2.88

Government 8.40 6.69 10.11Interesting to note that 1 in every 4 kids

buy clothes and accessories online

Interest in Medicine declining in

Metro’s



27


Survey Findings

COMMUNICATION (Preferences)

COMMUNICATION > Email a thing of the Past Its a



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COMMUNICATION > Email - a thing of the Past. Its a

WhatsApp world.How do you communicate the most ?

How do you communicate the most ?

Mode of Communication All India Metro Mini Metro

Facebook /Twitter 73.68 76.30 71.06

SMS 53.84 56.75 50.93

Voice Call 43.54 43.40 43.68

Email 41.89 40.07 43.71

Instant Messaging 39.39 37.78 40.99

Facebook continues to grow as

the principal mode of

communication.

SOCIAL MEDIA PLATFORMS are the

principal medium of Communication.

Emails are on the decline as a medium

of communication and featured even

below SMS and Voice calls.

The growth of Instant Messaging isreflective of the growth in

communicative applications like

WhatsApp and Blackberry Messenger

73.68

53.84

43.54

41.89

39.39

76.30

56.75

43.40

40.07

37.78

71.06

50.93

43.68

43.71

40.99

Facebook /Twitter

SMS

Voice Call

Email

Instant Messaging Mini Metro

Metro

All India



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Insights from the Survey

Mobiles emerge the principal device for students

Laptops surge ahead with one in two kids having a laptop athome

Tablets emerge as an aspiration device for children

Social life is clearly lived online by this generation

One in two students use Android

One in four uses smart phone to connect online

Home remains the preferred location to surf the internet

One in four are online for 60+ min; 50% spend 30+ minutes.

Four in ten are shopping online be it for books, movies or music.

New careers like Retail, Tourism, Media are attracting students



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gen y 2012 presentation

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