genzgenalpha promocard digital · 2018-05-15 · gen y parents life expectancy:^ m 77.3 f 82.8. gen...

www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ÔECD Life expectancy at birth Source: ABS, McCrindle | © McCrindle 2014 Uni degrees 1 in 4 1 in 3 1 in 2 * health % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* top sports S o c c e r 1 7 % A F L 1 5 % B a s k e t b a l l 1 0 % N e t b a ll 2 1 % D a n c e 1 5 % S w i m m i n g 9 % M F Favourite takeaway food Pizza / Pasta Chips / fries Hamburgers 1 2 3 21% 16% 10% 1 2 3 1 2 3 9 6 % o f G e n Z h o u s e h o l d s h a v e i n t e r n e t MOBILITY IN A LIFETIME * JOBS Careers Homes 17 5 15 1 2 3 4 5 Charlotte Olivia Ava Emily Mia Oliver William Jack Noah Jackson TOP NAMES OECD CHILDHOOD TEENAGER ADULTHOOD CHILDHOOD TEENAGER ADULTHOOD TWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER 20 th CENTURY TODAY REDEFINED LIFESTAGES WORKFORCE of 2025 BB 13% X 29% Y 31% Z 27% slanguage Cray cray Defs FOMO YOLO Global generation 2,000,000,000 2 BILLION GEN Zs COUNTRIES WITH LARGEST NUMBER 1 2 3 EFFECTIVE ENGAGEMENT Visual Try & see Facilitator Flexibility Collaborating Learner centric Open book world Verbal Sit & listen Teacher Job security Commanding Curriculum centred Closed book exams 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Google.com domain registered Portable MP3 players USB flash drives Nokia 3310 Wikipedia MySpace YouTube Facebook opens to the public Twitter Dropbox iPhone Whatsapp iPad Instagram Facebook: 1 billion active users Google glass 1,000,000,000 Keep Calm & Carry On Double Rainbow Planking Gangnam Style Harlem Shake Tweet App Cloud Hashtag Selfie Meme of the year Word of the year D I G I T A L I N T E G R A T O R S • T H E Z E D S • D O T C O M K I D S G E N E R A T I O N C O N N E C T E D • i G E N • S C R E E N A G E R S z GEN ZED EST. 1995 α GEN ALPHA EST. 2010 G L O B A L G E N • m u l t i - m o d a l s U P A G E R S • G e n e r a t i o n g l a s s Gen Alphas born globally each week 2,500,000 α Total Fertility Rate: 1.7 Age of first marriage: 29.7 Age of first birth: 27.7 GEN Y PARENTS Life expectancy: ^ M 77.3 F 82.8

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Page 1: GenZGenAlpha PromoCard Digital · 2018-05-15 · GEN Y PARENTS Life expectancy:^ M 77.3 F 82.8. Gen Alpha & Gen Z: What they like, what they buy & why SOCIAL RESEARCHER NEXT GEN EXPERT

www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^OECD Life expectancy at birthSource: ABS, McCrindle | © McCrindle 2014

Uni degrees

1 in 4

1 in 3

1 in 2*

health% likely to be obese/overweight when allGen Z have reachedadulthood (2027)*

top sports

Soccer 17% AFL 15%

Basketball 10% Netball 21%Dance 15% Swimming 9%

M F

Favourite takeaway food

Pizza / Pasta Chips / fries Hamburgers

1 2 3

21%

16%

10%

1 2 3 1 2 3

96%

of G

en Z households have internet

MOBILITY

IN A LIFETIME*JOBS Careers Homes17 5 15

12345

CharlotteOliviaAvaEmilyMia

OliverWilliam

JackNoah

Jackson

TOP NAMES

OECD

CHILDHOOD TEENAGER ADULTHOOD

CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER

20th CENTURY

TODAY

REDEFINED LIFESTAGES

WORKFORCE of 2025BB 13% X 29% Y 31% Z 27%

slanguage

Cray cray

Defs

FOMO

YOLO

Global generation2,000,000,000 2 BILLION GEN Zs

COUNTRIES WITH LARGEST NUMBER

1 2 3

EFFECTIVE ENGAGEMENTVisualTry & seeFacilitatorFlexibilityCollaboratingLearner centricOpen book world

VerbalSit & listen

TeacherJob security

CommandingCurriculum centredClosed book exams

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Google.com domainregistered

Portable MP3 players

USB flash drives

Nokia 3310

Wikipedia

MySpace

YouTubeFacebook opens

to the public

TwitterDropbox

iPhoneWhatsapp

iPadInstagram

Facebook: 1 billion active users

Google glass

1,000,000,000

Keep Calm& Carry On

DoubleRainbow Planking Gangnam

StyleHarlemShake

Tweet App Cloud Hashtag Selfie

Meme of the yearWord of the year

DIGITAL INTEGRATORS • THE ZEDS • DOT COM KID

GENE

RATION CONNECTED • iGEN • SCREENAGERSz

GEN

ZED

EST. 1995 αGEN

ALPHA

EST. 2010

GLOBAL GE N • m u lti- modals

UPAGERS • Generation glass

Gen Alphas bornglobally each week2,500,000

Total FertilityRate: 1.7

Age of firstmarriage: 29.7

Age of firstbirth: 27.7

GEN YPARENTS

Life expectancy:^M 77.3 F 82.8

Gen Alpha & Gen Z: What they like, what they buy & why

SOCIAL RESEARCHERNEXT GEN EXPERTResearch Director at McCrindle

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