REGENERATIONHow Gen Y is influencing the

future of brands.

Presented by:Justin Foster

Brand Strategist

Who is Gen Y?

Gen Y Stats:• Approximately 85 mil in US• Spend $200b annually• 95% likely to do web research• 85% likely to ask a friend

4 Influences• Raised in groups• Trophies for everyone• Technology• Abundance

How do they think?

The Gen Y Culture:• Individualistic• Authentic• Transparent• Service• Fun

Much more like Boomers than

Gen X’ers

So how do you market to them?

You don’t.

They find you.

Pull vs.

Push

What is a “Brand”?

A relevant, meaningful

presence in the marketplace.

How do you stay relevant?

7 Elements of Relevance1. Talent2. Style3. Communication4. Technology5. Authenticity6. Influence7. Youthfulness

Talent

Style

Communication

Technology

Authenticity

Influence

Youthfulness

5 Must-Have Tools:1) Logo*2) Web site*3) Marketing collateral*4) Stories5) Facebook

*That doesn’t suck

Find Me:Phone: 208.841.3497

Email: justin@fosterthinking.com

Book: oatmealvbacon.com

Consulting: fosterthinking.com

Twitter: @fosterthinking

Facebook: /justinfoster