why facebook is important to your business

Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill

Facebook Marketing for Business

How and why to use Facebook to help reach customers and capture leads

Digital Hill is a Web Design & Internet Marketing firm with offices in Goshen and Indianapolis offering website development, e-commerce websites, application development,

and Social Media Marketing integration.

Agenda

• Why Facebook is important to your business

• Importance of a Custom Landing Page for your Fan Page

• Value of having a “Like” Page strategy

• Opportunities for Lead Cultivation

• Most Common Mistakes by Businesses

• Strategies for Building your Fan Base


It’s where the people are!


- More than 665 Million active users on Facebook, 13% growth since January

- 50% of users log on every day

- The average User has 130 friends

- The average user is connected to 80 pages, groups, & events

- The average US user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05]

PEOPLE ON FACEBOOK:

Credit: Transform Your Marketing by HubSpot Internet Marketing


Why is Facebook important to your Business?

It can help you:- Get found- Build Credibility - Engage with your Target market- It’s low cost Marketing- Increase your online footprint - Build community

- Did we note, “It’s where the people are!”


Agenda

• Why Facebook is important

• Importance of Custom Landing Page


• Opportunities for Lead capture

• Most Common Mistakes

• Strategies for Wall Posting


First, Why Create a Facebook Page?

- Interact and Engage

- Highlight Specials / Events

- Update your fans quickly/easily

- Did we mention… “It’s where the people are!”


Why Create a custom Facebook Landing Page?

- It introduces Your Page & why it matters with much more detail

- Show much more company info

- Extend Your Brand Visually to Facebook

- Did we mention… “It’s where the people are!” Digital Hill Multimedia, Inc. www.DigitalHill.com

www.Facebook.com/DigitalHill

Why Create a custom Facebook Landing Page?

- Showcase Testimonials

- Inform, Educate

- Extend loyalty and deepen interaction

- Create Call to Action

- Did we mention… “It’s where the people are!”


Agenda








Get those “Likes”!

- You have ONE first impression

- Customize a Non-Fan Landing page geared to get the “Like”

- Give incentives to “Like” your page

- Vivid, simple imagery

- Offer a Freebie (samples or coupon)


Why “Likes”?

- With the “Like”, they are “opting-in” to hear from you

- Every time someone interacts with your business, that action gets published into the News Feed, creating word of mouth.

These organic stories are extremely effective at getting others to engage and take action

@ right is non-fan image example >>>>


Agenda








New Custom Tabs with tools like

TabSite

make Opt-in forms easy to add!

Capture e-mailaddresses!


Facebook is like e-mail marketing 2.0

- Harness awareness through regular communication

- Further educate, inform

- They give you permission to communicate further

- Easy to allow them to talk about you

- Viral aspect, make it compelling so others want to share Credit: Transform Your Marketing by HubSpot Internet Marketing


You can’t fake “being social”!

- It’s not build it and you’re done

- Engage with Fans

- Don’t give it the hard sell!

- Ask open ended questions

Credit: Transform Your Marketing by HubSpot Internet Marketing


Social: You either are, you learn to be, or go home!


Agenda








Most Common Mistakes

- Creating a Profile account for your Business

- Automating wall posts

- Posting too often

- Hard Sell approach


- The morning paper (Post in the morning) for most industries**

- Only post 2-3 times per day

- Be responsive to comments

- Be personal

- Listen & Engage


Strategies for Wall Posting

- Ask Thoughtful Questions

- Photos & Videos get more comments!


Strategies for Wall Posting

Wall Posting Tips- We noted: “Post in the morning for most industries”**** HOWEVER, this is industry specific! Know your audience!

A recent Buddy Media study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review


Wall Posting Tips- Good Timing for Posting on Facebook depends on the day of the week per industry!

Retail – Sunday is a big day for engagement on the shopping and retail front, so target shoppers on Sunday!

Entertainment – Friday, Saturday, and Sunday were most important post times

Media: Weekends had strong engagement while Monday was the weakest.

Automotive: Auto related companies saw the most engagement on Sunday’s

Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office.

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review


NEW! Post as your Fan Page- How to post as your Fan Page

- Why should I post as my Fan Page?

- Track your progress with Insights


Tips to Add Value

- Connect your Blog to post

- Offer Unique Value

- Get your Vanity URL

- Create photo galleries


Why use an App like TabSite?- Easy way to add engaging content to your Fan

Page- Simple to use Content Editor , Fan / Non-Fan made

Easy- Facebook iframes apps has opened up possibilities

- Embed Google Maps, Opt-in forms, Surveys and more!

- Try it Free! www.TabSite.com- Drag N Build coming soon!


What is Facebook What is Facebook TabSite?TabSite?


TabSiteTabSite allows you allows you to easily to easily create a create a

custom landing custom landing page page on your on your Fan Fan

PagePage..Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill

$15/month offers $15/month offers the full Suite of Toolsthe full Suite of Tools


Examples:


Questions & Answers

Slides Posted at: Facebook.com/DigitalHill

And www.DigitalHill.com/pages/


•We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services.

•We’d be glad to talk further. THANKS FOR YOUR TIME.

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