There are a host of definitions for marketing. Here are two of the most widely accepted.

Marketing is… The process of planning and executing the

conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

- American Marketing Association Definition

Marketing is… The process of planning and executing

the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."

-by Boone and Kurtz

A big umbrella! It may or may not include:

Analysis of programs, materials, customers and the company itself

Media relations, public affairs, advertising

Stakeholder and funder relations Strategically organizing all of the above,

and more, to create a cohesive, sustainable, effective route to success for Extension and its clients

Program Goods or services (programs) and their benefits Price Cost for goods or services, e.g. money, time,

travel Place Location (place, Web), also time of day/week/year Promotion Activities designed to publicize programs/servicesKnow the 4Ps for every program or service you offer!