whatis evh

Date 27.06.12

Because Everyone Has Something To Say. Question Is,Are you listening?

donderdag 28 juni 2012

In this day and age there is a growing demand by consumers for products that stand for something. With the economy in crisis, Global warming on the rise, and natural disasters happening all around us, the humane need to be connected to something greater is evident.

People more and more are feeling the need to give back to their communities. To take part in something that is

greater than themselves, a soulful connection, something that brings meaning into their lives. With the non-stop hustle and bustle lifestyle, that seems to be the

norm for many, purchasing power becomes key in expression.


Give consumers the opportunity to be apart of something greater, by giving their purchasing power at even the lowest

level meaning. Allowing their favorite and most trusted brands the opportunity to market their Social Responsibility

directly through their products.

Solution


Rich KarlgaardPublisher of Forbes Magazine

(Says this is the next cycle of business-)

“Meaning. Purpose. Deep Life Experience. Use whatever word or phrase you like, but know that consumer desire for these

qualities is on the rise. Remember your Abraham Maslow, and your Viktor Frankl. Bet your business on it”


Purpose of Brand Partnerships

✤ Increase Brand Value Proposition of large organizations

✤ Mass spread of PRO-social message

✤ Increase funding to improve sustainability of such programs


Date

Brand Partnerships can be exercised by displaying the artwork created by the clients in the branding of everyday-use household

branded items.


One of the best ways to win hearts and minds

is to do good.

✤ According to Cone’s Cause Evaluation Study, 88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing.

✤ This record number represents a 33% increase since Cone began measuring in 1993.


A full 85% of consumers have a

more positive image of a product or company when it supports a cause they care about.


90% of consumers want companies to tell them the ways they are

supporting causes.


According to the Watson Wyatt WorkUSA 2002 study, companies

with high-trust levels out preform companies with low-

trust levels by 186 percent.

The total return to shareholders is almost three times higher at high-trust companies.


70% of Respondents to British think tank Roffey Park’s annual management survey said they wanted their working lives to be more meaningful.

D. Pink A Whole New Mind P224


✤ 75% of consumers reported that it was “important for companies to be ‘socially

responsible.’”✤ Penn Schoen Berland, Landor and Burson-Marsteller today released their 2010 Corporate Social Responsibility Perception study


A Whopping 72% say they will make some sacrifices in their spending or in their salary to

support social responsibility.


Loyalty

“Your customers and employees are going to have an emotional experience because of their contact with your organization, whether you like it or not. Your responsibility-and challenge- is to provide them with the kind of emotional connection that will inspire Loyalty.”

-Scott McKain

author. All business is show Business


More Statistics on Why

is needed globally...


60 million People world-wide that are living with disabilities

✤

According to: PEOPLE WITH DISABILITIES by Nora Ellen Croce Barry S. Levy & Victor Side1 (editors) Oxford University

Press 2006

• For every Six hundred million people, 10 percent live with a physical, sensory, intellectual, or mental health impairment significant enough to make a difference in their daily lives


As adults, people with disabilities are often denied the right to work outside the home. They are also

often forbidden to marry or have children or to

participate in those religious, social, and recreational

activities that mark their status as adult members of

society.


Most countries do not even contain such programs for those with physically and mentally handicapped adult.

leaving a large part of the population out of work, or if the chance of employment occurs, it usually is redundant, menial work.


Statistics

✤ Unemployment rates for people with disabilities are often 80% or higher. The most common form of employment for disabled individuals outside of their households remains begging.

20%

80%

According to: PEOPLE WITH DISABILITIES by Nora Ellen Croce Barry S. Levy & Victor Side1 (editors) Oxford

University Press 2006Employment Unemployment


While forward thinking countries such as The Netherlands host programs, in which those with mental and physical challenges can

come and create artistically, useful household and office items, giving those with such disabilities an outlet for expression, as well as a sense of pride and accomplishment. Programs such as this are

in jeopardy of losing all funding completely.


“Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against

the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.”

-Sir Cecil Beaton
