namwolf-marketingppt-fall 2016
TRANSCRIPT
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EVERYTHING’S BIGGER IN
HOW TO MAKE YOUR WEBSITE A BIG SUCCESS
Namwolf Marketing Best Practices Committee Presents
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MAYRA A. JIMENEZMarketing Director, AlvaradoSmith
AMY KURSONManaging Partner,Reyes Kurson, Ltd.
MICHELE RUIZ
President & CEORuiz Strategies
JENNIFER SCHALLER, ESQ.
Managing Director and Co-Founder
National Law Review On-Line Edition
LISA DELANEYPresident/Co-
FounderPower Design
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Why is it important to have a well-designed website?
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Words are not enough
Usage of the right colors are important
It’s tough to changea first impression
Resource: Why First Impressions Are Difficult to Change: Study
Your
is your
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The
Humans react
of attractio
nSTRONGLY
• The mood of red changes dramatically when lightened or darkened
• Blue is associated with
• Closely related to nature and growth
• Can bring feelings of
• Can convey sophistication or villainy
• Evokes feelings of , and
and• the emotions; lowers blood pressure
and• .
or convey • Yellow is inviting and can create an open atmosphere
• Denotes and
Source: http://creativebeacon.com/consider-eye-catching-psychology-attraction/
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What type of research should law firms do prior to putting together a website?
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Getting the right designer, the right team, both internally and externally. Research what your competitors are doing. What are they missing? What can you improve on?
What are your clients looking at? Find your keywords and develop a strategy on content.
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Do I need a web designer? Can I do it myself
to save some money?
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you need aweb designer.
don’t usedo-it-yourself
package
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What are some of the latest and most important trends in website design?
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80%
Mobile Responsive or
of internet users own a smartphone
Emerging devices used to search the internet
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How does a law firm speak to its target audience?
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Evaluate the
on your
COPY, IMAGERY, ETC.
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How does a law firm decide what content it needs and should have on its website?
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Do a content inventory
and assessment.
“What content do
I already have?”
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Why are infographics important?
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(noun)
: a visual image such as a chart or diagram used
to represent information or data.
"a good infographic is worth a thousand words"
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infographicsgrow traffic
or more
USING
Source: https://www.customermagnetism.com/infographics/what-is-an-infographic/
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Are Blogs, Newsletters, Alerts, Videos, Podcasts good for helping SEO (Search Engine Optimize) law firm websites?
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How should a law firm determine the best imagesto use for its website? Stock images vs hiring a professional photographer?
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This slide will be examples of good staff photos – use Griesing Law
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This slide will be samples of good stock photographyUse Shemtob Law samples
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How does a law firm pull people back to its website?
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It’s about what you are
You need a content distribution strategy Helps with: SEO, Social Media Marketing, Content Marketing,
Sharing…
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How often should law firms update website content?
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How important are analytics – in providing feedback – tracking interested clients?
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Google Analytics Is Free What Is Successful on our Website and Why?
Focus on Two Basic Google Analytics Features Who is Reading Your Content
Acquisition (how did you get people to your site)
Who Has Linked to Your Content
What Keywords Were Searched on Search Engines to Get To Your Content
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What is your best advice for attorneys with respectto their websites?
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Who will be creating the
content?
Do you have the resources to create the
content?
Do you have existing
content or do you need to
create the content?
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• Target Clients• Business Goals
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What are some design best practices to incorporatein a good website?
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Who would you ?
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Photo Credits: Apple, Google