what is ux design?
DESCRIPTION
What is User Experience Design, and why does it matter? The goal of this deck is to share an answer to as wide an audience as possible.TRANSCRIPT
WHAT IS UX DESIGN?
UserExperi
ence
ROSS/PWrosspw.com/blog @rosspw
ROSS/PW
HELLO!MY NAME IS
Ross Popoff-Walker
I’VE DESIGNED SITES, APPS,AND GAMES FOR OVER A DECADE
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
AS A UX DESIGNER,
I AM ALWAYS ASKED
the same question...
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
What the@$%! does a
UX Designer do?
“
“
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
A UX DESIGNER SOLVES PROBLEMS BY
putting themselves inthe customer’s shoes.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
HERE IS AN EXAMPLE...
Let’s design a chair together.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Where would we start?
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
If we design a chair forourselves, we’ll decide:
• What materials will be best?• The proper size size?• Ergonomics and shape?• Where will the chair go?
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
But if we design a chair fora customer, we’ll need to discover:
• Are they working or relaxing?• How long will they use it for?• Where will they use it?
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
UX DESIGN E N C O M P A S S E SALL ELEMENTS OF D E S I G N I N G F O R
Other People
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Unfortunately, “design” has become readilyassociated with visual aesthetic and “style.”
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
SEARCH PINTEREST FOR “Design”& YOU’LL FIND BEAUTIFUL THINGS.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGN IS not JUST WHAT IT Looks LIKEAND Feels LIKE.D E S I G N I SHow it Works.
- STEVE JOBS
““
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGN is aPROCESS
1. Gather diverse inputs. 2. Sketch, try things, fail.3. Narrow in on solutions.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Great products are
USEFULUSEABLE
and BEAUTIFUL
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
DESIGNERS FIRST START WITH Useful, THEN FOCUS ON Usable...
Beautiful
Usable
Useful
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
AND THEN FOCUS ON MAKING IT Beautiful.
Beautiful
Usable
Useful
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
FOCUS ON Beautiful FIRST AND YOUEND UP WITH SOMETHING Unusable.
Beautiful
Usable
Useful
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
LIKE A TEAPOT THAT CAN’T POUR TEA
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Great products don’t start out beautiful.
TWITTER’S FIRST HOMEPAGE GOOGLE’S HOMEPAGE IN 1998
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
OXO GOODGRIPS PEELER PROTOTYPES
Great products don’t start out beautiful.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Online design culture focuses largely on aesthetics.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Designers are sharing gorgeous looking pixel-perfection.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
NO MATTER HOW BEAUTIFUL,THEY OVERLOOK
“Useful” AND “Usable.”
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
OUR WORLDDOES NOTNEED MoreWEATHER APPS
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
Our World Needs
USEFULUSEABLE
and BEAUTIFUL
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
The RARELY ACKNOWLEDGEDTruth ABOUT DESIGNING THINGS
Design is not a skill-set.I t i s a mindset .
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
EVERYONE is a UX DESIGNERShift your mindset to focus onpeople-centered solutions.
WHAT IS (UX) DESIGN? / @rosspw / RossPW.com
1. Gather diverse inputs.
2. Sketch, try things, fail.
3. Narrow in on solutions.
4. Design for “useful & usable.”
5. Then make it beautiful.
THANK YOU.
@rosspwrosspw.com/blog
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