Web 2.0

iPhone

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We are here

All This

3 Exemplary product designers

Stuff we can learn from them

1 final point to take away

“The first requirement for an exemplary user experience is to

meet the exact needs of the customer, without fuss or

bother...”Jakob Nielsen

“... Next comes simplicity and elegance that produce products that are a joy to own, a joy to

use.”Jakob Nielsen

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All This

Why since 1945?

“...since the early 1950s, the activity of designing has been

codified into a set of procedures...”

Peter Dormer

“...it sought to get design right”

3 Exemplary Product Designers

Henry Dreyfuss 1940s & 50s

"What we are working on is going to be ridden in, sat upon, looked at, talked to, activated, operated, or in some way used by people individually or en masse...”

“...if the point of contact between the product and the people becomes a point of friction, then the industrial designer has failed...”

“...If, on the other hand, people are made safer, more comfortable, more eager to purchase, more efficient-or just plain happier-the designer has succeeded.”

Dieter Rams1960s and 70s

“You cannot understand good design if you do not understand people; design is made for people.”

“It must be ergonomically correct, meaning it must harmonize with a human being’s strengths, dimensions, senses, and understanding”

Dan Formosa & Smart Design1980s - Today

“So many companies come to us with their ‘average consumer.’ That may make sense from a marketing point of view, but we don’t really care about the average person...”

“...if you designed a doorway for the average person, half the people who used it would bump their heads ...A lot of times, there are really good ideas at the extremes...”

Stuff we can learn from them

I’m a button.

Wibble

“Early experience with applications redesigned for iOS 7 is fairly negative: several have worse usability than their iOS 6

versions.”Jakob Nielsen

1 final point to take away.

ArtScience

Reality Testing

Aesthetic-usability effect

Simple joyUtility

Working with code Gut feeling

ArtScience

ArtScience

“UX” “Visual”

“[The designer] will compromise up to a point but he refuses to budge on design principles he knows to be sound.

Occasionally he may lose a client, but he rarely loses the client's respect”

The EndThoughts/abuse?

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