WHAT IS UX DESIGN?

UserExperi

ence

ROSS/PWrosspw.com/blog @rosspw

ROSS/PW

HELLO!MY NAME IS

Ross  Popoff-­Walker

I’VE DESIGNED SITES, APPS,AND GAMES FOR OVER A DECADE

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

AS A UX DESIGNER,

I AM ALWAYS ASKED

the  same  question...

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

What  the@$%!  does  a

UX  Designer  do?

“

“

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

A UX DESIGNER SOLVES PROBLEMS BY

putting  themselves  inthe  customer’s  shoes.

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

HERE IS AN EXAMPLE...

Let’s  design  a  chair  together.

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

Where  would  we  start?

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

If we design a chair forourselves, we’ll decide:

• What materials will be best?• The proper size size?• Ergonomics and shape?• Where will the chair go?

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

But if we design a chair fora  customer, we’ll need to discover:

• Are they working or relaxing?• How long will they use it for?• Where will they use it?

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

UX DESIGN E N C O M P A S S E SALL ELEMENTS OF D E S I G N I N G F O R

Other  People

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

Unfortunately,  “design”  has  become  readilyassociated  with  visual  aesthetic  and  “style.”

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

SEARCH PINTEREST FOR “Design”& YOU’LL FIND BEAUTIFUL THINGS.

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

DESIGN IS not JUST WHAT IT Looks  LIKEAND Feels LIKE.D E S I G N I SHow  it  Works.

-­  STEVE  JOBS

““

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

DESIGN is  aPROCESS

1. Gather diverse inputs. 2. Sketch, try things, fail.3. Narrow in on solutions.

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

Great  products  are

USEFULUSEABLE

and  BEAUTIFUL

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

DESIGNERS FIRST START WITH Useful, THEN FOCUS ON Usable...

Beautiful

Usable

Useful

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

AND THEN FOCUS ON MAKING IT Beautiful.

Beautiful

Usable

Useful

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

FOCUS ON Beautiful  FIRST AND YOUEND UP WITH SOMETHING Unusable.

Beautiful

Usable

Useful

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

LIKE A TEAPOT THAT CAN’T POUR TEA

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

Great  products  don’t  start  out  beautiful.

TWITTER’S FIRST HOMEPAGE GOOGLE’S HOMEPAGE IN 1998

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

OXO GOODGRIPS PEELER PROTOTYPES

Great  products  don’t  start  out  beautiful.

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

Online  design  culture  focuses  largely  on  aesthetics.

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

Designers  are  sharing  gorgeous  looking  pixel-­perfection.

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

NO MATTER HOW BEAUTIFUL,THEY OVERLOOK

“Useful” AND “Usable.”

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

OUR WORLDDOES NOTNEED MoreWEATHER APPS

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

Our  World  Needs

USEFULUSEABLE

and  BEAUTIFUL

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

The  RARELY ACKNOWLEDGEDTruth ABOUT DESIGNING THINGS

Design is not a skill-set.I t i s a mindset .

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

EVERYONE is  a UX DESIGNERShift your mindset to focus onpeople-centered solutions.

WHAT IS (UX) DESIGN? / @rosspw / RossPW.com

1.    Gather  diverse  inputs.  

2.    Sketch,  try  things,  fail.

3.    Narrow  in  on  solutions.

4.    Design  for  “useful  &  usable.”

5.    Then  make  it  beautiful.

THANK YOU.

@rosspwrosspw.com/blog

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