what the #$%@ is ux design?
DESCRIPTION
Opening keynote presentation from the UX Indonesia 2014 conference. In this talk I take a 50-foot view of the phrase “User Experience” and dissect what it really means to be user-centred. We then examine some of the techniques, philosophies and skills used by the best designers, and explore how you can apply them to our own designs—and to your career.TRANSCRIPT
What the @#$% is UX?Matthew Magain, UX MasteryUX Indonesia: November 6, 2014
2004
Developer
Designer
Shane Morris
User modelling
Workflow diagrams
Collaborative design
Design wall
Transparency
Low fidelity wireframes & prototypes
–Joel Falconer, thenextweb.com
“Learnable has a well-designed interface for creating courses. It’s one of the simplest
interfaces for putting together online content I’ve seen–and I mean that in the best
possible way.”
Taking a jump
How do we define UX? Oooh, look—shiny!
"User Experience refers to the what, when, where, why and how someone uses a product or service—and who that person is."
Get Started in UX Luke Chambers & Matthew Magain
“The what, when, where, why, and how someone uses a product or service …
and who that person is.”
an umbrella term.
interaction designusability
visual design
user interface design
human factors
information architecture
user research
content strategy
accessibility
customer service
analytics
UX is
a movement.UX is
a process.UX is
UX Process uxmastery.com/process
a role.UX is
an industry.UX is
a philosophy.transparency
ego-less design
data-driven decisions
iterative design
collaborative design
user feedback loop
UX is
helping users be awesome
design facilitation
a collection of techniques.
user interviews
affinity mapping
personasscenarios
storyboards
contextual inquiry
usability testing
wireframingA/B testing
surveys content auditmental models experience map
paper prototyping
UX is
card sorting
a skill set.
sketching
storytellingpresenting
critiquing
facilitating
leadership
empathy
UX is
a career.
1. Get educated.
2. Get the right tools.
3. Get some experience.
4. Get connected.
5. Get a mentor.
6. Get hired.
UX is
Get educated. uxmastery.com/books
Get educated. uxmastery.com/courses
uxmastery.com/books
Get educated.
uxmastery.com/coursesuxmastery.com/books
uxmastery.com/degrees
Get educated.
uxmastery.com/coursesuxmastery.com/booksuxmastery.com/degrees
uxmastery.com/training
Get a mentor. (or mentors)
Get hired. uxmastery.com/portfolios
How to Get Started in UX
1. Get educated.2. Get the right tools.3. Get some experience.4. Get connected.5. Get a mentor.6. Get hired.
uxmastery.com/get-started
Terima kasih. @mattymcg
http://uxmas.com/submissions/