want to make your hotel spa profitable?
DESCRIPTION
Profit from our experience; wellness in luxury hotels.TRANSCRIPT
Profit from our ExperienceWELLNESS in Luxury Hotels
We all seek to improve our business results:
• Sales• Customer Service• Operations• Profitability …
MOVE ON UPThe market is in constant evolution, either you move or you expire: “MOVE ON”. The direction must be vertical and positive: “UP”.
Our Mission
HOW?Perfectly adapting your wellness offer to
your
customers’
needs.Each hotel is totally unique and requires
a personalized solution.
What de we do?Make your wellness area profitable.
Our Purpose
In today's world, a luxury hotel must have a wellness area, however :
• What size should it be(m2)?• How many treatment rooms?• What should be the Staff requirements?• What services should you offer?• What brand of Beauty products to use?• What should be the pricing policy?
Many variables affect directly
the
profitability
of your wellness center.
Same as “Food & Beverage”
, the wellness
area is another profit center and requires a serious project and professional advice.
Our Purpose
•
In the last three years, the number of Spas has nearly doubled in Spain, going from 350 to 670.
•
The amount of space dedicated to wellness in hotels is increasing at an annual rate of 20%.
Economic data from the sector
•
The sector generates sales in Spain of 2,500 millions Euros annually.
•The demand for health tourism and natural therapies in wellness centers is ever increasing in our country.
Our Expertise
Tailor made solutionsfor wellness centers
already operating
Personalized projectsfor wellness centersof new creation
NEEDS’
ANALYSIS We study all the variables that can affect your wellness business. This way we can establish what are your real needs, a profitability study and ways to optimize the resources on hand.
MADE TO MEASURE TECHNICAL PROJECT We elaborate a technical project based on the space you dispose of and your needs, always seeking to achieve maximum profitability.We supervise the construction, as well as the decoration
SELECTION OF SUPPLIERSWe select the suppliers that best fit your needs as well as your
budget. We support you in the choice of the fitness equipment, beauty products, decoration…
Wellness Centers of New Creation
HUMAN RESOURCESWe handle the interviews and the selection process of the whole team, as well as their training and motivation.
PERSONALIZEDPROJECTS
Wellness Centers of New Creation
EXPERTISE IN THE FITNESS AREAHow to optimize and make this area profitable?What services to offer, personnel, scheduling, fitness equipment, physiotherapy, Pilates, Kinesis, new techniques…
MARKETINGWe elaborate an annual marketing plan, with the hotel management, to communicate your wellness center to the hotel’s guests, as well as residents of the surrounding area.We design promotions, treatment of the month, packages with the room, beauty packages, etc…We establish the most adequate media and supports for the communication of the wellness center and the services offered.
EXPERTISE IN THE BEAUTY AREA AND SPAWhat
should be your ideal beauty area?Based on the type of hotel, number of rooms, client type….we establish the ideal dimension (m2), number of treatment rooms, staff, menu of treatments, beauty products, configuration of the Spa area…
PERSONALIZEDPROJECTS
ANALYSIS OF THE CURRENT SITUATIONWe first analyze all the variables
that can affect your business.We detect the most relevant deficiencies and draft a proposal of
recommendations to optimize profitability.
RECOMMENDATIONSOur recommendations only affect the areas that are deficient. Sales, productivity, costs, staffing issues, optimization of the
space, results per m2, pricing policy, menu of beauty treatments, communication strategy, etc…
COSTS ANALYSIS; SUPPLIERSWe review all suppliers’
agreements. We would recommend suppliers that best fit your needs and economy. We are totally independent consultants; we recommend what is best for YOU.
Wellness Centers already Operating
HUMAN RESOURCESWe would interview all the current team, analyze each position, as well as their productivity. If necessary, we would propose a restructure of the staff, as well as their training and implement new motivational schemes.
TAILOR MADESOLUTIONS
Our Testimonial
Implementation in Spain of the exclusive wellness concept by Angelo Caroli (Italian). Personalized wellness based on the harmony between mind and body.
Opening of 5 health clubs from concept to market; technical project, construction, selection and training of the team, operations manuals, fitness and medical services,
beauty treatments, nutrition, corporate image, marketing plan…
Our testimonial
Westin Valencia 5* GLOpening: January 2007Wellness center: 1.100 m2 Fitness, Kinesis, Pilates, Physiotherapy, Group classes, Nutrition, Beauty (8 rooms), Spa area…
Sheraton La Caleta
–
Tenerife 5* ResortOpening: July 2008Wellness center: 1.800 m2 Fitness, Pilates, Physiotherapy, Group classes, Nutrition, Beauty (9 rooms), Spa area…
Hotel Wellington –
Madrid 5*Opening: October 2009Wellness center: 700 m2
Hotel Valdepalacios
–
Oropesa
–
Toledo 5* GLRelais
–
ChateuxOpening: June 2008Wellness center: 300 m2
INTEGRITYWe are committed to improve your
business.
We propose only what you really need.Honesty is the key word in everything we do.
PASSION We are passionate. It’s our driving force.
INDEPENDANTPROFESSIONALS
COMMITMENT
We are senior professionals, and we know our business. We are not linked to any supplier of any type.We are totally independent consultants
We get involved in your business as if it was our own.We commit ourselves to results. It’s a habit.
Our Core Values
Lo ejecutamos y gestionamos directamente nosotros.
1. FULL RANGE OF SERVICESFrom initial concept to market.
2. INDEPENDENCEWe are independent consultants; not linked to any supplier.
3. EXPERIENCEBacked by more than 25 years and a variety of luxury wellness centers.
4. CREATIVITYWe look for innovative solutions; no “cut and paste”.
5. FLEXIBILITYWe can act on a specific aspect
or the project in its totality.
6. FOLLOW-UP We give full service of follow-up and updates. We work with Mystery Shopper
when measuring quality of service.
7. CORE VALUESThey guide us in everything we do.
The seven laws of success
Sylvain GriséCanadian. Economist.25 years experience in international companies.Vast experience in General and key Management positions.More than 5 years experience in wellness and hotels.
Paolo SettiItalian. PhD in Architecture, University of Florence.More than 20 years experience in project architecture and interior design. Vast experience in wellness centers and luxury hotels.
Mayte SerranoSpanish. Degree in Marketing and Public Relations.More than 15 years experience in Marketing and Communication.The last 7 years involved in the luxury sector.
The Team
Denis AmsellemFrench. Degree from Cornell University (USA). Coaching and training specialist in the hotel and tourism industry. Vast experience as General Manager and Director of Training at Club Med. Winner of Axa
Santé
2008 award.
Susana GonzálezSpanish. Degree in Natural Therapies and Bioenergetics massages from the Hand on Healing Institute of Los Angeles. Ayurveda, reflexology, aromatherapy and new therapies.Implementation of new therapies in wellness centers of luxury hotels.Vast experience in Management positions and Customer Service.
Alain SolaSpanish. Degree in Physical Activity and Sports from INEF.Degree in Physiotherapy with specialty in Balnotherapy. More than 10 years experience.Physical preparation and physiotherapist with Real Madrid football Club.
The Team
CONTACT DETAILS
Sylvain GriséTel. 34 600 934 939
Mayte SerranoTel. 34 600 934 927
Vertical International Consulting, S.L
C/ Gran
Vía
de Hortaleza, 5. Portal E. 6º
A28033 -
Madrid. Tel.: 34 91 000 21 13.
www.verticalconsulting.es