Bringing Rotary To Life: Using Social Media for Impact

Roadmap

Social Media 101

What Can Social Media Do For You?

Public Image + Social Media = Brand

The Anatomy of a Facebook Status

Q&A

Social Media 101

• Social media is a great way to share YOUR #RotaryStory!

• Get message out to hundreds of people for free

• Allows you to engage with audience where they are

What Can Social Media Do for You?

Select Your Tools

• Where is your

audience?

• Where will you be?

• Don’t feel like you need to be everywhere!

• Be good at what you do.

Engage Other Clubs

• Let other clubs know how they can help

• Encourage them to like, share, RT posts

• Co-host events or service projects for deeper impact and higher visibility

#SOMAROTARY

Public Image + Social Media = Brand

• 42 clubs in District 5150

• 34 zones / Zone 25

• 35,000+ clubs / 1.2M members

• What makes your club different?

• Members are ALL Rotary brand ambassadors

Share Your #RotaryStory

#WomenInRotary

#EndPolioNow

Connect with District 5150!

Website: http://rotary5150.org/

Facebook:

https://www.facebook.com/RotaryDistrict5150/

LinkedIn: https://www.linkedin.com/groups/7024500

Instagram:

https://instagram.com/Rotary5150

Resources www.Rotary.org

http://www.zone2526.org/

YouTube: Paul Wilson – video tutorials

Maureen “Mo” De Nieva-Marsh District 5150 Public Image Chair maureen.denieva@gmail.com

(408)239-3663

Activity Time!

Option 1: Facebook Post

Option 2: People of Action

Option 3: #RotaryStory #EndPolioNow

Option 4: Branding Center

Source: Marin Communications Forum