rotary district 1110 - webinar - social media (25 march 2014)

Gwen PowellMPRC

Rotary Club of Burnham Beeches (RCBB)

Rotary District 1090UK

25 March 2014

email: [email protected]

WEBINAR PRESENTED BY:

Rotary District 1110 - Webinar – March 2014

mailto:[email protected]

TOPICS• Why use Social Media

• Social Media Safety

• Social Media Guidelines

• Social Media Tips

• Social Media Etiquette

• Why Facebook

• Club Facebook Page

•Promoting your Club in the Community

{“feel good factor” for club members & powerful

recruitment tool}

•Promoting your Club Internationally

{nurture, maintain & establish partnerships}

•Promoting your Club’s Events {gain support & increase local

footfall}Rotary District 1110 - Webinar – March 2014

WHY USE SOCIAL MEDIA?

1. High-impact and low-cost (free!) way to promote your club and speak to your community.

2. You can:

Publish club information Advertise events Create discussion and gather feedback Build your club’s “brand”

3. Very little technical expertise is needed – if you can use the internet you can use Social Media.


• In 2013, over half of all adults (55%) used the Internet to read or download the news, newspapers or magazines in 2013, compared to only 20% of adults in 2007. Almost half (49%) of 55 to 64 year olds reported that they now access news online.

Office of National Statistics – latest figures (2013)

• In 2013, over half (53%) of all adults participated in social networking, up from 48% in 2012. Note that its use is not solely confined to the youngest age groups, with one in every two adults (50%) aged 45 to 54 year olds now reporting that they partake in social networking.


Internet Usage

Doing an online course

Looking for a job or sending a job application

Telephoning or making video calls over the Internet via a webcam

Selling goods or services over the Internet

Downloading software (other than games software)

Looking for information about education, training or course offers

Seeking health related information

Internet banking

Using services related to travel or travel accommodation

Reading or downloading online news, newspapers or magazines

Finding information about goods and services

Sending/receiving emails

0 10 20 30 40 50 60 70 80

2007 2013


SOCIAL MEDIA SAFETYRIBI says:

all social networking sites have suitable account settings which can be set to share a minimum of information even with friends and followers that are known extremely well to the account holder

if an individual, Club or District is signing up to some accounts they should be aware that the default security setting is not necessarily the most secure and therefore may need to be adjusted to meet the individual’s needs

The rule of thumb is not to share information that you wouldn’t share with someone if you were having a real conversation.


SOCIAL MEDIA GUIDELINES

Rotarians on Social Networks Fellowship (ROSNF) says:

1. General Guidelines

~ be respectful ~ keep on topic

~ don’t spam

~ observe copyright & common courtesy

~ be accurate & correct mistakes2. Guidelines for posting as an individual

~ review privacy settings ~

be careful what you share

~ be aware of liability

~ protect your privacy3. Guidelines for club and district presences

~ authority to post officially

~ positive & transparent

~ tagging, liking & following implications ~

observe Rotary’s PoliciesRotary District 1110 - Webinar – March 2014

SOCIAL MEDIA TIPS

1. Go online before you start your own social media page and see what other clubs and

organisations are doing

2. Decide which platforms you are going to utilise – FB, Twitter, YouTube

3. Look professional & designate moderators

4. Update your page regularly (but not too often)

5. Follow news and media stories and look for opportunities to post positive Rotary

related comments.

6. Follow other Rotary related pages and people such as the President’s page,

RIBI, Rotary International etc.

7. Remember – social media allows for an immediate PR message, therefore

ensure consideration is given to any postings being made with a Rotary message

and how it may reflect the individual, the Club, the District or the organisation as a

whole 8. Be safe, but don’t be afraid!

RIBI says:

SOCIAL MEDIA ETIQUETTE


• “As of September 2012, Facebook has over one billion active users,

more than half of them using Facebook on a mobile device.”

• “Additionally, users may join common-interest user groups,

organised by workplace, school or college, or other characteristics,

and categorise their friends into lists such as "People From Work" or

"Close Friends”.

• “Users must register before using the site, after which they may

create a personal profile, add other users as friends, and exchange

messages, including automatic notifications when they update their

profile.”


WHY FACEBOOK?

Stay in touch with family, friends, work colleagues & alumni

The stats speak for themselves

Worlds largest and fastest growing Social Network

Rotary International page with 270,000 “likes”

AUTOMATIC Search Engine Optimisation (SEO)

Individual:

Club or District:


WHY FACEBOOK?

PROMOTING YOUR CLUB IN THE COMMUNITY

“feel-good-factor” for club members

& powerful recruitment tool

RCBB Milestones

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PROMOTING YOUR CLUB INTERNATIONALLY

nurture maintain

& establish partnerships

PROMOTING YOUR CLUB’S EVENTS

gain support & increase footfall

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Like: When you click Like on a Facebook Page, in an advertisement, or on content off of Facebook, you are making a connection. A story about your Like will appear on your timeline and may also appear in your news feed. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like.

In simple terms, when you click on Like it is like having an old fashioned conversation on the phone, or over a cup of tea, and mentioning to your friend that the butcher in the village is running a promotion on fillet steaks or something similar. It’s almost like “underwriting” something or giving your “approval” of something that is happening. When you LIKE as your Club Page be careful what you “underwrite”. On the other hand this is a good way of “spreading the word” with a click!

You always have control over your connections. You can unlike something immediately, or control who can see your likes on your timeline.

L.


“LIKE”

https://www.facebook.com/help/226926007324633

https://www.facebook.com/help/231939570163490

Tag: When you Tag someone via your Profile or Club FB Page, you create a link to their Timeline. The post you Tag the person in may also be added to that person’s Timeline. For example, you can Tag a photo to show who’s in the photo or post a status update and say who you’re with. If you Tag a Club Member or other person in your Club photos or status update, anyone who sees that update can click on the Club Member’s name and go to their Timeline. Your status update may also show up on that friend’s Timeline.

When you do this via your Club FB Page it creates an “association” with that person, so take care when you do this. The person whom you are tagging has got authority to untag it if he does not want it. It would be a good idea to obtain permission from Club Members to Tag them on your Club FB Page before tagging them. Another good way of spreading the word with a simple action!

You can also Tag other Pages, which will then provide a link to that Page.

T.


“TAG”

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Share: You can use this link when you see something interesting and you want others to see it. This is like passing on an interesting Newspaper or Magazine article that you’ve read. When you Share something you have three options:

On your own timeline: Choosing this option creates a post on your timeline. Control who can see your post by choosing an audience from the lock icon dropdown, and write an optional update in the open field.

On a friend's timeline: This option lets you post the content to a friend's timeline. Type your friend's name, and then an optional message in the open field.

In a group: This option lets you post the content to a group you're a member of. Type the group's name, and then an optional message in the open field.

In a private message: Use this option to share privately with an individual or small group of friends. Enter your friends' names, and then an optional message in the open field.

S.


“SHARE”

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OTHER PRESENTATIONS IN THIS SERIES

D1090 – Hands on Session – Creating your Club Facebook Page – 37 slides comprising a step-by-step guide to creating your own Club Facebook Page


How to use your Club Facebook Page or Fundraising Page to promote your Fundraising Events – still being developed and will be ready for a future presentation

Q & A