social media for business: wahine media at sunset rotary waikiki
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Presentation by Gwen Woltz of Wahine Media and Honolulu Sunset Rotary Club on February 23, 2012. Why social media for business? Tips and best practices Local examples in HawaiiTRANSCRIPT
Social media strategySocial profile customizationImplementation and managementCoaching and training
Wahine Media
Social media guidance from the trenches
Why social media for business?Insider tips and best practicesLocal business examples
Social media changes the way we do business
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Facebook tops Google for weekly U.S. traffic
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Facebook tops Google for weekly U.S. traffic
Social gamers will buy $6 billion in VIRTUAL goods by 2013
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Facebook tops Google for weekly U.S. traffic
Social gamers will buy $6 billion in VIRTUAL goods by 2013
eReaders have surpassed traditional book sales
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Facebook tops Google for weekly U.S. traffic
Social gamers will buy $6 billion in VIRTUAL goods by 2013
eReaders have surpassed traditional book sales
90% of people trust peer recommendations
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Facebook tops Google for weekly U.S. traffic
Social gamers will buy $6 billion in VIRTUAL goods by 2013
eReaders have surpassed traditional book sales
90% of people trust peer recommendations14% of people trust advertisements
In 2011, the average cost per lead for outbound-dominated businesses was $373, while inbound businesses reported their leads cost on average $143.
Source: Hubspot State of Inbound Marketing, 2011
Social media costs less to
produce leads
In 2011, small businesses plan to spend 49% of their lead generation budgets on inbound marketing.
Source: Hubspot State of Inbound Marketing, 2011
Small businesses are using most
of their budgets for social media
What’s the ROI of social media?
What’s the ROI of social media?
The ROI of social media is your business will exist in 5 years.
—Gary Vaynerchuck
For more info on ROI:http://wahinemedia.com/wahineblog
OK I’m ready.Now what?
Follow a strategy
Defines your “why”
Defines your “what”
Defines your “how”
Defines success
Your roadmap and step-by-step guide to social media success
Be social!
20% marketing, 80% engagement.
The best way to tell people you’re home is to knock on their door
Share social content
Dialogue is back AND forth!
All aspects of your business should be social—a social business.
ListenFor your name
To your competition
To influencers
Your target market
Respond
Response time
What about weekends?
Be fearless
Lack of resources or money
“Bad” reviews or customer complaints
Fear of the unknown is the biggest reason businesses don’t dive into social media
Local movers and shakers
Tiki’s Grill & BarAlways available and responsiveRelevant informationGreat custom apps (tabs)
@AskHMSAHelpful videos on YouTubeResponsive and helpful on TwitterEngaged with the community
Bank of HawaiiResponsive and friendlySweepstakes with big prizeHave a mobile app
Hawaii Aloha TravelRelevant and useful informationBroadcasts live each Friday to answer fan questions
Civil Beat Progressive and community drivenResponsive and relevant
Big City DinerHelpful and responsiveGreat custom apps (tabs)Owner, @BCDlane tweets as well
Moms in HawaiiRelevant, helpful informationResponsive and friendlyProvides a community forum
Keep in touch!
Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia
Gwen Woltz@gjwahine
Karen Weikert@karenweikert
Download this slideshow:http://www.slideshare.net/wahinemedia