social media & rotary
TRANSCRIPT
SOCIAL MEDIA & ROTARY
SOCIAL MEDIA
Why should Rotary use Social Media?
•Membership
•Promoting Events
•Fundraising
•Public Relations
Social Media Revolution
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Numbers of Note
Years to reach 50 million users:• Radio – 38 years• TV – 13 years• Internet – 4 years• iPod – 3 years The fastest growing
segment on Facebook is 55-65 year-old females.
More than 1.5 million pieces of content are shared on facebook every day.
1 out of 8 couples married in the U.S. in 2008 met via social media.
80% of companies are using LinkedIn as their primary tool to find employees.
More Numbers of Note
78% of consumers trust peer recommendations, only 14% trust advertisements.
70% of 18-34 year-olds have watched TV on the Web; only 33% have ever viewed a show on PVR.
35% of book sales on Amazon are for the Kindle (they did about $6 Billion in sales in 2009).
iPod Application downloads hit 1 Billion in 9 months.
Social Media has overtaken porn as the #1 activity on the Web.
But Does Social Media WORK?
http://www.youtube.com/watch?v=ypmfs3z8esI
What is RI Doing?
•Facebook Page
•Twitter Account
•YouTube Channel
•LinkedIn Group
•Sharing options on Rotary.org
•Social Networking section on Rotary.org
How is RI Doing?
•Fans of Facebook page: 58,413
•Twitter followers: 27,129
•YouTube Subscribers: 1,467
•YouTube Channel Views: 114,171
•Members on LinkedIn: 9,516
What Can Clubs Do?
•All members can get on Facebook
•Create a LinkedIn profile
•Get on Twitter and follow
•Share!
Don’t forget that social media is a time investment!
How Can Clubs Do It?
•Make a Facebook page for your club
•Put all of your public events on your Facebook page
•Post interesting links/photos/videos to the page
•If you see something interesting, comment on it and share
•Make sure all of your guest speakers know about your
Facebook page, request that they become fans
•Ask the guests if they have a page, and become fans
•Get membership information up on your page
The Future of Social Media is in our Hands
THANK YOU