Social OrganizationsTaking Communication & Collaboration

To New Levels

http://www.nasa.gov/images/content/514556main_41s_explosive_smoke_1024.jpg

“Every time we develop a new enginewe have to blow it up!”

You can’t manage this!

Peter Drucker

But you can facilitate it!

The Network Effect

Identical information evokes different meanings in each of us. It is not what the message does to the audience . . . but what the audience does with the message. . .that really matters.

– Frank Miller

http://informationr.net/ir/8-1/paper140.html

I = 0 (Information has no intrinsic meaning)

How Do We Frame The Issues?

Scott's Primer

Are Any of These Familiar?

So Why Is This So Difficult?

Clayton Christensen &Disruptive Innovation

Jobs-to-be-Done (Christensen)

● What are the high-level jobs-to-be-done?○ Civil War Re-enactment○ Run So Others Can Walk

Jobs-to-be-Done (Christensen)

● What are the current approaches and what pain points result?

Jobs-to-be-Done (Christensen)

● What prevents new solutions from being adopted?

Jobs-to-be-Done (Christensen)

● What value would success create for our organization and those we serve?

Thank YouRick Ladd