usability study cartoon network lorena paz
TRANSCRIPT
Usability Study
Cartoon Networks 2.0Latin America
March 2009NeoTVLab
Unidad de Vinculación TecnológicaUniversidad Nacional de Tres de Febrero, Argentina
Three Research lines
Heuristic analysis
Usability tests with a software that monitors users actions while they perform their tasks
•Post-tasks survey involved in contextualization of users and their consumption
Sample Caracteristics
30 (thirty) Boys and Girls from 7 to 11 years old . 60% males and 40% females.
• Who play frequently in Cartoon Network site.
• Have cable television at their homes.
• Watch Cartoon Network channel.
Gessel room & Interviews
Two video cameras recorded simultaneously. One of them records the
users´s work and the other one records the computer screen.
Software: Morae
Speed Connection: 3 Megas
The conversations were recorded in order to have different sources of information
The interviews followed a grip of 18 (eighteen) tasks
288
168
144
312
156
132
0
40
80
120
160
200
240
280
320
360
400
Free browsing Find content Search microsite
BoysGirls
Task with gender-comparative-in seconds-
54
132
168
8496
150
0
40
80
120
160
200
240
280
320
360
400
Back to Home Go to Votatoon section and vote
BoysGirls
Watch a video
Task with gender-comparative-in seconds-
150 156
90
222
132
66
0
40
80
120
160
200
240
280
320
360
400
Play a game Downloading Find today’s programming
BoysGirls
Task with gender-comparative-in seconds-
108
48
342
66
24
408
0
40
80
120
160
200
240
280
320
360
400
Click on an advertising banner Return Home If you are not registered, sign in
BoysGirls
Task with gender-comparative-in seconds-
80
125130
195
0
40
80
120
160
200
240
280
320
360
400
Navigate on planets Chatting, apply emoticons
BoysGirls
Task with gender-comparative-in seconds-
118
172192
88
0
40
80
120
160
200
240
280
320
360
400
Watch a video in full screen Vote the video and post comments
BoysGirls
Task with gender-comparative-in seconds-
105
238
0
40
80
120
160
200
240
280
320
360
400
Create an avatar
BoysGirls
Task with gender-comparative-in seconds-
10290
126
66
0
40
80
120
160
200
240
280
320
360
400
Click on an advertising banner Find today’s schedule
BoysGirls
Task with gender-comparative-in seconds-
Amount of Mouse Clicks per task
0
5
10
15
20
25
30
35
40
Create an avatar
Rate the video and post comments
Find content
Play a game
Free Browsing
Watch a full screen video
If you are not registered, do it
Watch a video
Search microsite
Browsing planets
Downloading
Add credits
Find CN TV schedule
Back home
Go to the Votatoon and vote
Click on advertising banner
Conclusions: Re-design recommendations
Conclusion:
Difficulties to browse the site:
It uses drag and drop logic of mobile devices software which is not
familiar to users of this range of age.
It is not easy to go back home.
Recommendations :
Cancel drag and drop.
Change the size and shape of the “go back home” button.
Conclusion:
Not accesible for search engines.
Recommendations for programming:
The programming should consider the accesibility by search
engines.
Add semantic tagging.
Change the flash design for XHTML.
Conclusions: Re-design recommendations
General design recommendations:
Have a clear and visible search tool in the site.
The links to download contents and videos should use universally
recognized icons.
Make clickeables the images of Votatoon and Schedule.
Insert "return" on the video screen.
Conclusions: Re-design recommendations
Semantic Recommendations:
Achieving a smooth interaction on the planets.
Add a free writing Chat.
Change the location of advertisements, currently in “blind” places.
Turn on comments.
Reduce the amount of steps for user registration.
Conclusions: Re-design recommendations
Most important tasks order from less to moretime and gender-comparative
BOYSGIRLS
Boys Girls
Find content
Watch a video
Downloading
Play a game
Search microsite
Go to Votetoon and vote
Create avatar
Return home
General Conclusions of the study objectives
To enhance the strengths of the website it should be easier to return to home so that user's stay more time in the site.
The chat mode should be modified according to the needs of the children´s narrative language.
The Sign up process should be easier to achieve a smooth, interactive relationship between the users of the site. This one is the best advantage of interactivity in 2.0.
Advertising should be more explicit. Kids-users, who have skills to upload / download / share content from the web to digital platforms (mobile, mp3), need to difference these contents from advertising.
The three most critical tasks in order of complexity
• Back to home
• Log in
• Understanding Banner Advertising
TECHNICAL INFORMATION
• Name: Usability Study for Turner/Cartoon Network. File Number 1038-08
• University Department: NeoTVLab (Laboratorio de Usabilidad y Tecnologías Interactivas), Unidad de Vinculación Tecnológica (UVT) of the Universidad Nacional de Tres de Febrero (UNTREF), Argentina.
• Duration: 8 (eight) months
• Methodology: based on usability studies with children combined with experimental psychology methods, video data, sound and software.
• Interviews: Gessel room. Two video cameras recorded simultaneously. One of them records the users work and the other one records the computer screen. Two psychologists made the interviews following a grid of tasks.
• Software: Morae
• Sample: 30 (thirty) Boys and Girls from 7 to 11 years old, that play frequently in the Cartoon Network site, who have cable television at their homes and watch Cartoon Network channel. 60% males and 40% females.
• Confidential and reserve.• 6 (six) laboratory proofs were made with 6 (six) children.• Interviews made during 3 (three) days.• 36 (thirty six) analyzable cases.
• Team:• Coordination Team & Production Studio: Mg. Lorena Paz • Heuristic Analysis: Lic. Carlos Neri• Methodology Coordinator: Lic. Diana Fernández Zalazar• Interviews: Lic. Raúl Damián y Lic. Mara Oses • Usability Technician: Tec. Alejandro Karpich Zardalevich
• Bibliographie:• Jakob Nielsen, Designing Web Usability: The Practice of Simplicity. New Riders
Publishing, Indianapolis.• Markopoulos, P.; Bekker, M. (2003). On the assessment of usability testing methods
for children. Interacting with Computers, 15, 2003.• Kids' Corner: Website Usability for Children. Jakob Nielsen's Alertbox • Libby Hanna , Kirsten Risden. Methods & Tools: Guidelines for Usability Testing with • Children. http://www.microsoft.com/usability/UEPostings/p9-hanna.pdf• http://www.useit.com/alertbox/20000319.html
http://www.nosolousabilidad.com/articulos/test_usuarios.htm• http://www.nosolousabilidad.com/articulos/heuristica.htm• Jakob Nielsen, http://www.useit.com/
Technical Information