PortfolioLorena Aguirre

ContactLorena Aguirre 4th W. st. Rexburg,ID 83460 928.228.8643 LA4810@hotmail.com

Table of Contents Montage Logos Letterhead Business Card Brochure Flier Event Ad Web Page Imaging

MontageDescription: This is an uplifting montage made by blending three images, and the use of typography.

Date:02/15/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Adobe Photoshop

Objectives: Learn how to use the masking tool and blend images togehter smoothly, and apply appropriate typography.

Process: First I cropped the background image (climber) in Adobe Photoshop. I wanted the focus to be on the person climbing the mountain. The original image didnt have the top of the mountain, which I had to duplicate a section of the rock to add it to the top and blend it, making it look part of it. Next I imported the hand of the Lord into the canvas and used the masking tool to get rid of the unnecessary parts of the image leaving a soft edge making it blend with the background image. I changed the contrast, levels, curves, color balance, hue, and sharpness of it to make it stand out and create a good blending effect. The last step was including a texture in the background so that it could help with the blending process, and give it a charred look; for this image I changed the opacity and contrast, along with color balance. The final process was typography; I tried to make a few words stand out that I think emphasize the big message. For the type I tried to use contrasting fonts so that it could become more eye catching for the audience.

LogosDescriptionThree different logo designs for the same company.

Date:02/21/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Adobe Illustrator

Objectives: Create a variety of logos to fit a company or personal image.

Process:I designed these logos in Adobe Illustrator. I downloaded a font for the first logo design, which already had the bolt in the center; I traced it using the pen tool and duplicated the bolt and changed its size and color and added a stroke to it and the text. For the middle logo I simply created a box and using the same bolt from the previous logo I manipulated it using the direct select tool, making it look better as I resized it to fit in the box. For the last logo I chose to create a different bolt design using the pen tool, I added a stroke to it and the text; the rest of the elements are typography.

LetterheadDescription:Matching business cards and letterhead.

Date:03/01/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Adobe InDesign

Objectives: Create a new logo in Adobe Illustrator and design consistent layouts for a busiess card and letterhead.

Process:I positioned the logo on the top left corner leaving a 0.5 margin. I also added a large version of the shutter as a watermark. I reduced the opacity to about 3% . I duplicated the shape that forms the shutter and stretched it to the width of the document and positioned it at the bottom. I used this as a text box outline and incorporated my contact information. I wanted to follow the rule of repetition, so I duplicated that same shape and positioned it at the top pointing the opposite direction, and created white space around the logo so it would stand out.

Business CardDescription:Matching business cards and letterhead.

Date:03/01/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Adobe InDesign & Illustrator

Objectives: Create a new logo to fit a company or personal image and design conisstent layouts for a business card and letterhead.

Process:First I created the logo in Adobe Illustrator; for the most part I used the pen tool and the shapes tool to create the shutter. I downloaded a font from dafont.com and chose another from Illustrator to finish it up. After the completion of the logo, I transferred it over to a new Adobe InDesign file and created my business card. I designed the back side of it first by centering and resizing the logo. For the front part of the business card I positioned the logo on the left side and on the right side I created a text box where I included all the contact information. I made sure I left a 0.5 margin on every edge. Lastly I decided to add some circles to the background, to match the shape of the logo (circular). I reduced the opacity of each so it wont take attention from the text and the logo which happen to be the focus point.

BrochureDescription:A two sided offset folding brochure.

Date:03/29/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Adobe InDesign, Illustrator & Photoshop

Objectives: Set up and align a two sided, offset brochure. Learn how to use paragraph styles in InDesign and wrap text around an image.

Process:I created this offset brochure on Adobe InDesign. First I created a 8.5 x 11 layout. I used rulers to mark where the fold would be and the divided sections. I attempted to make this brochure look patriotic; so, I thought it would be a good idea to use the American flag as a background for the inside and the outside. I imported my logo I created in Adobe Illustrator and placed it at the front. The images I got from the internet I tried to make them all have some relativity to what a shooting range truly is. For the bullet belt image and the shooting target I had to do some editing in Adobe Photoshop; I had to get rid of the background of these two images. After placing the images in their perspective places, I downloaded a font from dafont.com and used it for the shooting ranges name at the back, and I also used that same font for my logo. Also, the image of the men shooting at the range I feathered the edges a little bit to make it blend a little more with the background, and added a shadow around it. Finally, after placing the text, I created a style for the headings and the rest of the body copy.

FlierDescription:This black and white flier exhibits a call to action for all graduates out there interested in attending a graduate leadership conference.

Date:01/24/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Adobe InDesign

Objectives: Use appropriate typography and incorporate basic InDesign skills to improve basic flier layout.

Process:I first made four sketches that helped me create a layout; the logo, image and content for this flier were provided. After gathering all my ideas I began to put it all together in Adobe InDesign. One of my goals was to make the Logo stand out, but not make it a title. I put some text on the logos letter O to make it more eye catching to the audience. Also, I used two small dots at the very top for repetition. I made use of two font types to create contrast and a good focal point. The amount of white space helped create a good balance throughout the design and appealing for the eye.

Event AdDescription:A color full-bleed event ad to promote a Festival of Media Arts using Microsoft Word and a scanner.

Date:01/31/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Microsoft Word & Scanner

Objectives: Learn how to scan and import an image in high quality. Create a full bleed design and edit images in Word.

Process:I scanned the girls image and corrected the image by adding a blur to it and a little bit of contrast. I figured that the effects applied to the image would diminish the chances of taking away focus from the title and the body copy. I downloaded the titles font and used another font from Word to create some contrast in weights.

Web PageDescription:A website designed to illustrate a personally designed logo

Date:03/15/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Notepad++

Objectives: Size and optimize a logo as a .png for a web page. Design a web page using HTML to display logo and content and attach a CSS style sheet.

Process:I created this website using Notepad ++. First I created an HTML document and wrote all the necessary code and content that would display on the website. After that was done, I created a CSS style sheet, where I attempted to use the same colors that I used on my logo so that there could be some repetition in the design. I also made the four corners of the boarder around my body text round, which I had do some research to accomplish that. Also, I coded my logo to the html file and centered it. I also declared some back up fonts, just in case the browser doesnt have the font I want it to display.

ImagingDescription:A personally taken and edited Photograph.

Date:02/04/15

Course/ Instructor: COMM 130 - Section 4Ben Pingel

Program(s)/Tools: Adobe Photoshop

Objectives: Learn photography skills and adjust brightness, contrast, hue, and saturation levels.

Process:These pictures were taken at the gardens located on campus of BYU-I. For this project I simply tried to follow the rule of thirds on every photograph. That particular day was foggy and it was a little challenging to take a good photo; on Adobe Photoshop I could fix this problem by adjusting the levels, curves, color balance, the brightness and contrast of the image; with these changes I got to see a great improvement on quality, and the colors really popped out creating a pleasant contrast.