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Este documento pertenece a UNIVALUE VALORIZACION, S.L. y está prohibida su reproducción sin permiso previo. 1 UNIVALUE VALORIZACION, SL Alameda de Urquijo, nº 36 – Planta 7ª 48011 – BILBAO ( SPAIN ) Telf/Phone : +34 944 435 400 Email: [email protected] Website: www.univalueg9.com January-2013

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UNIVALUE VALORIZACIÓN S.L. was founded by “Grupo 9 de Universidades” to facilitate valuation (appraisal) of the results obtained and their transfer to the market. UNIVALUE VALORIZACIÓN S.L. focuses on two different but complementary activities: VALUATION (appraisal) of Patents and Technologies COMMERCIALIZATION (marketing) of Patents and Technologies UNIVALUE has a team of professionals highly qualified in technology as well as in marketing. The competent team has been selected carefully to handle the present and future demands of the different aspects of knowledge and its exponents.

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Page 1: Univalue for slideshare

Este documento pertenece a UNIVALUE VALORIZACION, S.L. y está prohibida su reproducción sin permiso previo. 1

UNIVALUE VALORIZACION, SL Alameda de Urquijo, nº 36 – Planta 7ª

48011 – BILBAO ( SPAIN ) Telf/Phone : +34 944 435 400

Email: [email protected] Website: www.univalueg9.com

January-2013

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Este documento pertenece a UNIVALUE VALORIZACION, S.L. y está prohibida su reproducción sin permiso previo. 2

Knowledge generator

Knowledge commercialization

Knowledge output Product to market

UNIVALUE start up

The power of an innovating Group

Business activities

Business areas

Stock of Patents & Technologies

Buisness process : Assessment & Commercialization

Suppliers and Customers

Advantages and opportunities for our Customers

You are welcome to visit our website

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R+D: Innovating

R+D activities Knowlegde: • Basic. • Applied:

Labo reaction Working procedures Applications and systems Technological processes Equipment and machines Innovated products

Universities

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R+D: Innovating

Universities

* Source: IUNE (www.iune.es/innovation) Number of granted Patents to spanish Universities ( from 2002 until 2010 ).

Generating Patents & Tecnnologies

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Industrial objectives

• Continuous improvement : Creating value processes ICT investment Lean management

• R+D strategy to generate: Innovating products New Business opportunities

• Acquiring Technologies when necessary Strategic planning:

Company Strategy = Customer focused R+D+i Strategic plan Optimization of resources Value adding management

Enterprises

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R+D: Innovating

Industrial objectives

Universities Enterprises

There is a Market for: Technological

Transfer

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R+D: Innovating

Industrial objectives

Universities Enterprises There is a Market for: Technological

Transfer

Transfer of: Patents

& Technologies

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R+D: Innovating

Industrial objectives

Universities Enterprises

Activating the Technological

Transfer process.

Creating Value

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• Research goals Products with real utilities:

The products need to be supported by:

Clear technical functions and details.

Output means a software, process, gadget, equipment, part of a machine,…., something usefull for.

Innovation must be clear enough.

The Product must offer:

Variety of utilities.

Many competitive advantages as possible.

Prototype is necessary.

Tests on prototype are a must.

The Product/Process must be able to be industrialized.

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• Technological Transfer office The goal is to Licence:

Technical specifications for the market

Capability to identify potential users

Defining the Transfer alternatives

Advising about the most suitable solution

Managing the target customers

Assessing commercial opportunities Value of Licence

Trading :

Customer contacts

Negotiations

Commercial agreements

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R+D project: • Patents • Technologies

Prototype: • Specifications, • Labo tests, • Industrial and trading

possibilities.

Commercialization plan: Product = Technical file:

• Innovative aspects, • Competitive advantages, • Target segments.

Trading channels. Transfer negotiations. Licence Agreements.

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As a consequence of Creating Value from the outputs ( Patents & Technologies ) of the R+D processes at our partners, G_9 Group set up UNIVALUE:

UNIVALUE aims to be a reference player in the Business of Appraisal-Assessment

and Technological Transfer.

Also, being the best Company to channel the generated Innovation from the

Universities into the Market.

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A. APPRAISAL - ASSESSMENT: Patents. Technologies.

B. COMMERCIALIZATION - TRANSFER: Patents. Technologies.

..; in both cases, coming from Universities and Companies.

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Agroindustry

Biotechnology

Environment

Chemistry and materials

Social Sciences

Physics

Enginering

ICT technologies

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UNIVALUE is actually

managing an stock of 135

products, 40% already in

Transfer process.

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Clientes Clientes

Non-Disclosure Agreement (NDA)

Trading Agreement

Suppliers Assessment Transfer Customers

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• Universities • Clusters • Enterprises from:

Advanced Technologies Innovative products Technological Centres Scientifc pools Others

…; with experienced people in Technology Transfer and International Trade.

We offer our innovative Assessment and Commercialization services to the following institutions:

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ASSESSMENT – APPRAISAL – VALUATING:

Valuating Report

• Non- disclosure agreement (NDA).

• Technology specifications to assess / valuate.

• Innovative and competitive aspects.

• State of the Art analysis.

• Technology position in the Market.

• SWOT analysis and competitors.

• Business Strategy definition.

• Target customers identification

• Valuating the Technology according the Strategic

alternatives.

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Transfer Agreement

• Actions taken from the Valuating Report: Product (Technology) to trade. Target Market ( Customers by Areas). Transfer conditions.

• Target Customer profiles. • Preparing the Offering pack . • Commercialization:

Contacting the Customers: Generating enquiries. Preparing the Offers. Managing the Negociaciones.

Transfer Agreements.

TRANSFER – COMMERCIALIZATION :

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Partnership Agreement between the Customer and UNIVALUE will provide the following advantages and opportunities: • Guaranteed Confidentiality by the NDA and closed collaboration.

• Background in Assessment of Industrial Property, supported by a creative and usefull information.

• Our competences to identify Target Customers for innovating products.

• Technology Transfer process into successful results.

• Our Customers will save their resources using UNIVALUE as a partner. You could profit those resources into core business.

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If you need further information, please do not

hesitate to visit our website, where you are

able to get in touch through. We shall get in

touch with you asap.

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Let us know your requirements and we shall

inform you punctually.

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• Our website [www.univalueg9.com], where you can personalize your Profile.

• Social network: @Univalue

• Email: [email protected]

• Phone nbr.: +34 944 435 400

• Our location at Bilbao (Spain) :

You can also contact us trought the following:

c/ Alameda de Urquijo, 36 – 7th floor. Plaza Bizkaia Bldg.

48011 – BILBAO ( SPAIN )

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UNIVALUE really thanks you for your kind attention and we look forward to hearing from you soon.

José Manuel Pérez Arce Managing Director

Phone + 34 944 435 400 Email [email protected] Skype pzarce