broshure for slideshare
TRANSCRIPT
BOOSTANT PROMOTION BULDER
�GET MORE FANS, FOLLOWERS, SUBSCRIBERS & ENGAGE EXISTING ONES
2www.boostant.com | facebook.com/boostant | @boostant
01 SWEEPSTAKE 02 PHOTO CONTEST
03 VIDEO CONTEST 04 TEXT CONTEST 05 COUPON 06 FORM
WHAT IS IT?
Boostant is a self-service tool for creating interactive branded promotions...
WHAT IS IT?
... publishing them across multiple channels.
3www.boostant.com | facebook.com/boostant | @boostant
WHY SHOULD YOU USE BOOSTANT?
1. DON'T BREAK FACEBOOK RULESWith Boostant you don't have the risk to be banned. Facebook has a set of rules which you should follow:
Promotions must be administered with 3rd party apps
Inform entrants that promotion is in no way associated with Facebook
Disclose that entrants provide information to you, not to Facebook
Entry registration must not base on liking your Wall post or your Fan page.
You must not use default Like button functionality as a voting mechanism for a promotion
Winner notificatons through Facebook (messages, posts on profiles or Pages) are forbidden
5www.boostant.com | facebook.com/boostant | @boostant
2. SAVE YOUR TIME
Our clients report a drastic decrease in promotion production. It took them about 30-50 hours to create an effective promotion manually. With Boostant you can launch promotions in 15 minutes. Focus on growing your business rather than creating promo-tions.
15 MINUTES ONLY
6www.boostant.com | facebook.com/boostant | @boostant
3. CONVERT VISITORS INTO FANS
Don’t allow to participate in promotion until the visitors become your fans. Encourage them to LIKE your Fan Page before enter the promotion.
Like
7www.boostant.com | facebook.com/boostant | @boostant
4. GET SHARES AND FRIEND INVITESTake advantage of the social networks’ features like shares and friend invites. Don’t lose massive channel to drive new fans to your Fan Page FOR FREE.
10,000xNEW POTENTIAL ENTRANTS
8www.boostant.com | facebook.com/boostant | @boostant
YOUR PROMOTION
NEWS FEED FRIEND INVITES
John Smith took part at photo contestfrom Boostant.
Boostant is tool for social marketers. Click to get it.promo.boostant.com
Like • Comment • 3 minutes ago via Boostant •
Notifications Settings
Compelling promotionsJohn Smith sent you a request 3 minutes ago
See All
5. COLLECT CONTACT DATA
Boostant promotions are designed not only for the growth and engagement of your fan base in social networks but also to collect any contact data. For example, you can get emails and thereby combine power of social marketing with email one.
Another reason why you need contact data is Facebook promo-tion rules. Facebook doesn’t allow to contact the winner via Facebook notifications. It’s better to use email or phone number.
IMPORTANCE OF CONTACT DATA
SOCIAL EMAIL
13$
40$
+
RETURN ON INVESTMENT PER $1
Source: DMA "The Power of Direct Marketing" (figures are rounded)
9www.boostant.com | facebook.com/boostant@boostant
6. LEVERAGE WEBSITE TRAFFIC
The best practice of how you can drive visitors to your promotions is Facebook ads. But what if you have small budget and don’t want invest in Facebook ads? Your website is easy solution for this. Leverage your website as traffic source.
YOUR WEBSITE IS A GREAT TRAFFIC SOURCE
10www.boostant.com | facebook.com/boostant | @boostant
7. MEASURE YOUR SUCCESS
0
1000
2000
3000
4000
5000
17 may12 may7 may
3010
465
3041
4671
To know effective your promotion or not you need some tools for analytics. They are available at Boostant. You can find out how many unique visitors, page views, clicks and participants your promotion gets for any period.
11www.boostant.com | facebook.com/boostant | @boostant
