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April 2014

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In an increasingly competitive environment the University is

asked to be excellent in :

Education, teaching the students and enhancing their

creativity,

Researching , research groups reaching maximum heights of

international recognition,

Knowledge Transfering , from idea to socioeconomic

environment.

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We understand that the transfer is successfulwhen:

A product is offered, quickly recognized and accepted by the market

The client is stated, in the right place and at the right time.

Transfer returns that are obtained in a reasonable time

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All this implies that Universities have the people who know:

• Where to apply these products, ie, know the market.

• Know to market them.

• Get benefits in the transaction, this is it profitable.

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All of the above represent the standard principles of viability

due to any common International Co., to survive in the

market.

And are intended to ...... do it by the University with actors

ever, PDI, PAS and students involved in the transfer.

Are universities are ready for it?

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Initiative G9 Group of Universities.

Project UNIVALUE

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MISSION

Channel, calculate the value, identifying target sectors in the

market, promote and market knowledge and results from

university research.

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Fundamentals of project UNIVALUE

The price of a Technology-Knowledge is not what it costs to

get it, but what the market is willing to pay for it.

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• Calculation of market value of:

Patents /Technologies/ Knowledge.

• To Promote and commercialize :

Patents /Technologies/ Knowledge.

Business Lines

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Some views

on

UNIVALUE Valorización S.L.

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This document is exclusive property of Univalue Valorización, S.L. and must not be reproduced or distributed without the written consent of Univalue 13

The main target of any R&D company is to Transfer the ideas - Patents & Know-how - into Businesses, in order to create Value and getting returns:

UNIVALUE is your reference in Assessment and International Transfer of Technology.

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ASSESSMENT / APPRAISAL

COMMERCIALIZATION / TRANSFER

Of Patents, Technologies and Know-how Worldwide.

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Agroindustry

Biotechnology

Chemistry & Materials

Engineering

Environment

Health

ICT

Physics

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UNIVALUE has valued more than 175 Patents & Technologies, 30% of them are in a Commercialization Process.

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Clientes Clientes

Non-disclosure Agreement

Licensing /Transfer

Agreement

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Stages of the Assessment process:

Appraisal Report

• Technology Description

• Innovative and Competitive aspects

• State of the Art

• Accessible Markets

• Technology scope

• SWOT analysis

• Business Strategy paths

• Target Market focus

• Potential Clients

• Technology Assessment and “transfer price”

Process

Output

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Licensing / Transfer

Agreement

• Commercial Strategy based on: Product to commercialize Definition of target Clients Terms of negotiation

• Commercialization action: Approach clients:

Customer inquiries and request Offers Negotiations

Licensing / Transfer Agreement

Stages of the Commercialization Process:

Process

Output

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• Universities • Hospitals • Clusters • Companies:

Technology based With innovating products Technology Centres Scientific parks Technology parks

We offer our Services & Products to the following CLIENTS:

Worldwide

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At this moment, UNIVALUE has a database of over 3.500 worldwide Clients interested in Innovation and Technology Transfer items.

3.500 Clients,

clasified by specific

required technologies

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Visit our website and contact us.

We will be pleased to offer you a personal

attention.

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UNIVALUE VALORIZACION, SL Alameda de Urquijo, nº 36 – Planta 7ª

48011 – BILBAO ( SPAIN ) Telf/Phone : +34 944 435 400

Email: info@univalueg9.com Website: www.univalueg9.com

Thanks for your

attention Iñaki Largo