Designing for meaningful_experiences_i_xda slideshare

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Designers and usability practitioners take various approaches to understanding the user experience, including following established heuristics (Jakob Nielsen), looking at UX as being made up of various elements of equal importance (Peter Morvilles User Experience Honeycomb), or via a hierarchical or pyramid approach in which more subjective, higher level goals of the user take precedence over simple objective measures of usability or basic functional aspects. We argue for the latter approach which recognizes that significant changes in online technology require the need to recognize a more complex understanding of how to effectively deliver on the user experience. The goal of this presentation is to provide practitioners with a framework for understanding the elements for creating meaningful experiences and provide specific examples for creating meaning in everyday interfaces.

TRANSCRIPT

  • 1. Designing for Meaningful Experiences
    IxDA November 17, 2010
    David Kozatch
    DIG

2.

  • Since 1998

3. Combining marketing research & user experience research 4. Focus on development of new services and technologies 5. Web, mobile and beyond