A clear, week by week, sequence of the best mobile apps and social media tools to Engage, Excite, Integrate/ Inform, Aggregate and Connect your Tradeshow, Conference or Corporate Event Attendees

Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps

4-6 weeksEngage

1-4 weeksExcite

EventIntegrate/

Inform

Post-EventAggregate/

Connect

ZWOOR BOOTCAMP PART 3 TURN ATTENDEES INTO LIFELONG FANS

A PLAYBOOK FOR BEST SOCIAL MEDIA TOOLS AND MOBILE APPS

4 to 6 weeks before : Engage• Tools: Twitter, Facebook, EventBrite,

LinkedIn Events, Zwoor Idea Challenge, Zwoor Events

1 to 4 weeks before: Excite• Tools: Press Release (PRWeb), Twitter,

LinkedIn, Event Mobile App, Idea Challenge

During Event: Integrate, Inform• Tools: Twitter, Event App, Foursquare,

Survey App, YouTube, Flickr

After Event: Aggregate, Connect• Twitter, LinkedIn, Event App

4 to 6 weeks before : Engage• Tools: Twitter, Facebook, EventBrite, LinkedIn

Events, Zwoor Idea Challenge, Zwoor Events

Put your event in front of as many people as possible

Make it easy to share, comment and follow

Provide a Purpose to EngageAnswer a survey on agenda topics Provide Ideas to an Industry wicked issue

Ideal reactions during the event: “We connected via LinkedIn two weeks ago. Thanks for accepting my invite. ““Oh, I’ve seen you submitted that terrific idea towards the Challenge. I loved it. We actually had the same idea a few months back, and this is what we’ve done”“Your tweet on Top 10 tips for B2B was very helpful. Thanks.”

Engage Goals1. Get more people to attend2. Reassure that other key

people attend

Key Tools3. Make it easy for others to

promote your event (LinkedIn Events)

4. Provide an engagement purpose “How might we…” (Zwoor Idea Challenge)

1 to 4 weeks before: Excite• Tools: Press Release (PRWeb), Twitter,

LinkedIn, Event Mobile App, Idea Challenge

Provide a platform for Speakers and Exhibitors to engage with Attendees via the Event app

Share Top Voted Ideas with Idea Challenge innovators and attendees

Create and use the #hashtag in Twitter

Ideal reactions during the event: “I received a suggestion to visit your booth from the event mobile app. I’m glad I did.““I’ve seen you were planning to attend this topic, so I decided to attend as well.”“Your tweet on the B2B topic made me attend your Seminar. It was well worth it, and very helpful. Thanks.”

Overall Event Info DocumentsAdd a link to the event website. A short PDF program file, or list of sponsors.

Maps/ AddressInsert a good map of the venue, the address, a tel. #

Session Ratings: Enable ratings for the sessions.Advertising:Free plan, ad support (ads from Apple and Google)SecurityPublic event, company event (users validate via company e-mail address), or named invites (invite one by one)

Event EditorsWho else can edit the event info: agenda, speakers info, booth info.An automatic invite is sent to this address

A well created Meeting Header set will maximize engagement

Event HashtagTweets from mobile device will include this hashtag (user can remove)

Topic InfoAdd a short description of the topic, and a picture associated with the topic (a Company logo is fine)

Double check the title of the topic, and the timing

Speaker InfoAdd a picture, a PDF one pager biography, your title. Add social media contacts, so attendees can stay in touch.

Other InfoAdd a link to your company website, or blog. Add a PDF file with the presentation.

Top Tips

PDF reads well on mobile. Save your files as PDF and publish.

A picture is worth 1,000 words. Add pictures.

Make it easy to connect (twitter etc.).

Little details count – double check (time, room)

Give a reason via little extra: a link to a tool, a good article, a free download.

Name your file well.

A well created agenda set will maximize engagement

During Event: Integrate, Inform• Tools: Twitter, Event App, Foursquare,

Survey App, YouTube, FlickrProvide a Real Time platform for Speakers to engage with Attendees

Provide a way to push “alerts” to attendess

Provide Attendees a way to easily share (Twitter via the Event app) and vote (Zwoor Survey)

Create a Twitter Wall

Ideal reactions during the event: “I received a suggestion to visit your booth from the event mobile app. I’m glad I did. The mobile app has been the best use of my iPad.““I’ve seen you were planning to attend this topic, so I decided to attend as well.”

Create a Twitter Wall For a ready made Powerpoint Tweet Wall for your event, visit Zwoor.com/wallRemember, all attendees can tweet to the #hash tag from the mobile app

one way presentationscan be boring

engage your audience to learn from each other

the easy and effective platform to engage your audience

create

ZWOOR: MOBILE SURVEYS READY IN MINUTES

collect

ZWOOR: MOBILE SURVEYS READY IN MINUTES

share

ZWOOR: MOBILE SURVEYS READY IN MINUTES

create collect share

ZWOOR: MOBILE SURVEYS READY IN MINUTES

After Event: Aggregate, Connect• Twitter, LinkedIn, Event App

Publish event summaries – video, photos, To Do lists

Provide attendees a way to share their notes via Twitter (#hashtag use)

Continue providing alerts via the mobile app

Ideal reactions after the event: “The mobile app allows us to stay in touch. Cannot wait for the next year Event““Your Take-away List of Things to Do was impressive. I have to recognize that I just took 80% of it. ”“What a terrific way to engage. My iPhone got a lot of use, and I still look at the event agenda and materials a month later”

Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps

4-6 weeksEngage

1-4 weeksExcite

EventIntegrate/

Inform

Post-EventAggregate/

Connect

now, GO make it happen

MOBILE TECHNOLOGY FOR EVENTStake the first step at zwoor.com

free plans available