MEGA TREND:PRESENCE

PRESENCE

Major trend: Simply in the momentClean lines, neutral colors, and calming patterns will work together to

give clothes comfort & simplicity.In a fast paced world, people are seeking comfort & stillness which brings simple sophistication to the

forefront of fashion. Pendulum swing of fashion.

Simply in

the Moment

Major Trend: Balancing Act- Accessories will become

understated, further connoting the “less is more”

statement.

MEGA TREND:REDISCOVERED

Major Trend:Knitted TogetherQuality knits, weaving, and

crochet details will revive. Softness and comfort will

be the key for this major trend. Natural fibers and an emphasis on traditional

craftsmanship. Trickle up theory.

ex: old school pattern makers, foreign weavers

Major TrendBerry Tones: With this new found fascination with nature & exploration. Harsh industrial tones will fade away, while deep rich berry tones will add life and comfort to the extra soft, minimalistic styles of the season.

Our customer has a large disposable income to spend on fashion products. She values her health, quality of life,

and expressing her own personal style. She keeps up with the news

through the WSJ & NPR. Thus, she is aware of technological advances,

fashion trends, and lifestyle changes.

Presence: This Mega Trend can be marketed to our

baby boomer in many ways. She has lived so much and

can now take time to be present and find serenity through her purchases.

Rediscover: This Mega Trend will bring a sense of nostalgia for our target market. She is excited to see her children become more interested in the normalcy she grew up with. She cannot wait to show off her authenticity in her down to earth fabrics and handmade products.

Suitability for our Target Market