Jenna Williams Industry, Theory, and Practice

Mega Trends S/S 2013

table of contents.

page 1 backcast 2011page 2 backcast 2012page 3 nautical chicpage 7 futuristic maniapage 12 military woman

Backcast 2011 lace, crop tops, and bright colors.

backcast 2011.• • croptops• • lace• • brightcolors

1

Backcast 2011 lace, crop tops, and bright colors.

backcast 2012.• • high-waisted

skirts • • sheer• •meshfabrics

2

fall/ winter 2013

nautical chic.

Drivers: More and more people are becoming more closely connected with nature and the outdoors. With the ocean and sailing items as inspiration, we can dress like the ocean is our home.

3

PaletteNautical Blue

Crimson Red

Sweet Sunshine

Caressed Coral

Sandy Creme

Paper White

Trend Description: Nautical chic, synonymous with sea, takes the uniform of the sailorand turns it into a classy,trendy, everyday style withcotton fabrics. It is all about the colors of the sea and its surroundings mixed with the original uniform colors.

4

Consumer Behavior: Nautical themes are very popular for home decoration this season. A lot of people can be found owning their own boats in these times, along with going on sailing trips.

5

key silhouettes.• • blazers• • stripedshirts• • anchor

accessories• • compass

accessories• • redsandblues

6

fall/winter 2013futuristic mania.

Drivers: We are becomingmore technologically advanced. Clothes should depict personality and will start showing more innovative design.

7

PaletteBlack Hole

Electric Blue

Metallic Gray

Futurama Green

Zenon Purple

Supernova White

Trend Description: Futuristic mania takes topics of science fiction along with views of futurism and combines them into something wearable. With thick fabrics, a new decade of sci-fiandthefuturewill turn this trend into something bigger than we’ve ever seen before.

8

Consumer Behavior: With “The Hunger Games” becoming more popular and more people becoming more interested in technology, itonly makes sense to say that women will dress like what they have become interested in.

9

Fall 2011Garret Pugh

Fall 2011Garret Pugh

Fall 2011Garret Pugh

Fall 2011Garret Pugh

Fall 2011Garret Pugh

10

key silhouettes.• • pointed

shoulders• • roboticlooking

elements• •metallicfabrics• • crazy,bright

makeup

11

fall/winter 2013

military woman.

Drivers: Women are usingmen’s clothes to dress themselves. Camo is normallyseen as menswear, but womenwill adopt it and make ittheirs.

12

PaletteTurtle Green

Spinach

Sandy Brown

Hunter Green

Light Gray

Sandy Tan

Trend Description: Military Woman combines camouflage with chic staples. Earth tones create the “military, blending in” look.

13

Consumer Behavior: With a lot of support to the troops over seas, why not showour support in a different way?Military wives can showdedication by dressingas the chique version of theirhusbands.

14

key silhouettes.• • combatboots• • armycaps• • earthtoned

jackets• •military

inspired bags

15

sources.

wgsn.com

pinterest.com

tumblr.com

fashionise.com

Industry, Theory, and PracticeMega Trends S/S 201316