trend forecasting presentation

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Trend forecasting

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A group-based presentation I completed and designed, detailing trend predictions for Autumn/Winter 2013.

TRANSCRIPT

Page 1: Trend Forecasting presentation

Trend forecasting

Trend forecasting

Page 2: Trend Forecasting presentation

Trend forecasting

Visual merchandise

Page 3: Trend Forecasting presentation

illuminative industrialism

Low-tech- poor economic climate = return to ‘crafts’

Page 4: Trend Forecasting presentation

customized conceptions

Integrity- enhanced customer experience -– creative

control

Page 5: Trend Forecasting presentation

discernibly kitsch

Attention grabbing // escape from modern pressures

– // irony and satire

Page 6: Trend Forecasting presentation

Trend forecasting

Print and graphics

Page 7: Trend Forecasting presentation

a stamp of superiority

Authenticity/heritage // handcrafted look // less

corporate

Page 8: Trend Forecasting presentation

Signage confines

Artistic/conceptual space // 3d // encourages direction

of travel

Page 9: Trend Forecasting presentation

Playful personalisation

Value beyond purpose // memorable // lightens mood

Page 10: Trend Forecasting presentation

Trend forecasting

Creative direction

Page 11: Trend Forecasting presentation

The Nordic warrior

Craft and eco aware // rural/urban crossover //

modernist Scandinavian appeal

Page 12: Trend Forecasting presentation

atomic man vs. astronomic outdoors

Expansiveness of nature // environmental

responsibility // the great outdoors

Page 13: Trend Forecasting presentation

CONSUMER configuration

Brand as personality/experience // understanding the

consumer

Page 14: Trend Forecasting presentation

Trend forecasting

menswear

Page 15: Trend Forecasting presentation

Neoteric neon

Rave nostalgia // desire for individuality

Page 16: Trend Forecasting presentation

A painters palette

Anti-fashion, rebellious // contrived spontaneity-

reference to art

Page 17: Trend Forecasting presentation

Bodacious berry

Luxurious tradition // dark sophistication

Page 18: Trend Forecasting presentation
Page 19: Trend Forecasting presentation

brand integration Ted baker menswear

Page 20: Trend Forecasting presentation

Brand values Honesty      

 Heritage    

Tailoring      

Loyalty

Contemporary

Quality

Passion Endurance

Mischief

Luxury    Sophistication

Gentleman sharp

smart

Page 21: Trend Forecasting presentation

Brand research

Page 22: Trend Forecasting presentation

Consumer portrait

Page 23: Trend Forecasting presentation

Visual merchandise- in store making

-  low-tech/personalised elements in store

-  In store making = quality, integrity, craft -  tailor to customise/alter suits -  Consumer experience- allows for individuality

and control

Page 24: Trend Forecasting presentation

Advertising- consumer portrait

-  “we don’t have a specific target market”- ted baker

menswear manager

-  Current look book; generic, not reflective of their supposed consumer base

 

Page 25: Trend Forecasting presentation

Advertising -Consumer portrait

-  Currently view print advertising as ‘dishonest’

-  Envisaged using consumer portrait in A/W 13 look book

-  Gives more personal feel -  Enhances lifestyle/personality of

brand

Page 26: Trend Forecasting presentation

Clothing Range

Page 27: Trend Forecasting presentation

Footwear Range

Page 28: Trend Forecasting presentation

“Trend forecasting: distribute the future”