buying, forecasting and trend analysis
DESCRIPTION
Unit module by Emma Salter for Writing fashion and culture course at Southampton Solent UniversityTRANSCRIPT
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Student Name: EMMA SALTER
Student Number : Q79750117
Faculty: FMAS
Level of study: 6
Course title: Writing fashion and culture
Unit title: Buying, forecasting and trend analysis
Assignment title: Buying project
Assignment tutor: Sarah-Leigh Wade
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Emma Salter/ Q79750117/CJO630
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Emma Salter
Buying, Forecasting and Trend Analysis
3
By Emma Salter
“Trend Analysis is the practice of collecting
information and attempting to spot a pattern, or
trend, in the information”
Contents
4
• BRIEF – PG 3
• INITIAL RESEARCH – HISTORICAL
– PG 4
• INITIAL RESEARCH –
CONTEMPORARY – P6 5
• CONCEPT – PG 6
• NASA MOOD BOARD PG 7-8
• ERA – 1993 – PG 9
• DEVELOPMENT IDEAS PG 10-12
• COLOUR PALETTE – PG 13
• FABRICS – PG 14-16
• EMBELLISHMENTS – PG 17-18
• TOPSHOP COMMERCIAL CASE
STUDY – PG 19
• ASOS COMMERCIAL CASE STUDY
– PG 20
• FENDI CATWALK CASE STUDY –
PG 21
• STREET STYLE – PG 22
• TREND GARMENT VISUALS – PG 23-31
• MAKE UP AND HAIR VISUALS – PG 32
• IDEAS FOR CAPSULE COLLECTION – PG 33
• TREND ADAPTED TO BRAND – TOPSHOP – PG 34
• A/W 13/14 ADAPTION – PG 35
• FINAL COLLECTION SAMPLE – PG 36
• EVALUATION – PG 37
Brief: Macro Trend Spring Summer 2013
5
This is a portfolio featuring moodboards
and written work that documents a unique
trend for s/s13.
This is a portfolio to document a
trend throughout stages from
research, development, concept
and final commercial fashion
range.
graphics catwalk
colours
trends
Initial research - Historical
6
Accessories
• conch shell necklaces,
• straw hats,
• chunky wedge heeled
platforms,
• knee high boots,
• dolly shoes
Hair
• Fringes
• Straight and smooth,
Jennifer Aniston was a
hair icon of the early
90’s.
• Pixie haircuts
Fashion
the hippie floral dresses
turtle neck shirts,
lace blouses,
gypsy tops,
long floral skirts,
olive green dresses,
yellow shortails,
overalls as playsuits
“the beginning of rebellion
influenced by iconic supermodels Kate Moss and Naomi Campbell which also
transcended to the 2000s” and caused a rejection towards fashion and saw the adoption of tattoos, body piercings other than ears. This led towards the popularization of the casual chic look, including T-shirts, jeans, hoodies, and trainers. The mid 1990’s saw the revival of 1960’s amongst America, Britain and Australia. In the late 1990’s women wore pastel colours like pink or baby blue, fleeces, tank tops revealing the midriff and union jack motifs inspired by the Cool Britannia movement. In Britain and the US fashion was popularized by contemporary R&B and jungle music resulting in iconic accessories such as hoop earrings, jelly shoes, bandanas and animal print.
Historical research shows me that 20 years ago, fashion
history saw the revival of 1960’s shapes and cuts. The 1990’s
was the genesis of two shifts in western fashion.
Initial research - Contemporary
Nasa solar flare
7
Economy
Markets
World affairs
Global events
Politics
Consumer behavior
Spring/
Summer
2013
Fashion design
Street style
This research factor’s this diagram, politics and
new job’s see more disposable income, profiting a
percentage spent in fashion.
Sports event’s mean women are being left to shop
while the men are watching rugby.
Nasa flare indicates ‘2012 end of the world’
scenario and offers a great concept for colour
scheme with fire reds, bright oranges, sun yellows
mixed with the colour galaxy/space theme.
Contemporary
research into
global events
happening in the
year 2013 – ‘From
2013 the UK will
become the first
G20 government to
meet the UN target
of spending 0.7% of
natural income on
international
development’ –
conservatives.com
Nearly 1.2 million
new jobs in the
private sector,
700,000+ jobs
2013 Rugby
league cup
Concept – Aerodynamics, futurism and solar.
8
“Solar flares are powerful bursts of radiation.
Harmful radiation from a flare cannot pass
through Earth's atmosphere to affect humans on
the ground, however -- when intense enough --
they can disturb the atmosphere in the layer
where GPS and communications signals travel.
This disrupts the radio signals for as long as
the flare is ongoing, anywhere from minutes to
hours”
The historical and contemporary research that
I have conducted has given me starting points
for a trend concept, I have decided to use the
NASA solar flare as my starting point.
Increased numbers of flares are quite
common at the moment, since the sun's
normal 11-year activity cycle is
ramping up toward solar maximum,
which is expected in 2013. The galaxy
as a print forms a great colour
palette for my trend.
I would like to use the concept of shapes from
this solar outburst into my trend, aerodynamic
streamline cuts and garment shapes form a link to
this outbursts of light and flares.
Using these bright
forms of colours I
can create a splash
of schemes in my
trend that relate to
spring summer colour
palettes using
60’s/90/s inspired
styles
9
NASA SOLAR FLARE MOODBOARD
The Sun
Red aura inspired –
blood, blood cells
Aerodynamics
Initial inspiration of concept developed in
to trend & aesthetics such as colours and
textures emerge. Shapes form aerodynamics
and link to fashion.
Painting by Pat Rawlings
for Nasa
NASA SOLAR FLARE MOODBOARD
10
The Sun Focusing on the space
element of the Nasa
solar space and
inspiration taken from
galaxy/cosmic which is
an emerging trend
already in 2012.
Rocket to
galaxy
inspiration
Beauty Make-up
Music – Karen O (Yeah
Yeah Yeahs) to street
style –
stylesightings.com
ERA -1993 FASHION
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Annievought.com
Virgen art and supermodel
icons of the 90s
Furistic space themed
on the catwalk
Rock, grunge,
dark monochrome
60’s
to
90’s
Development Ideas
12
Combining historical and contemporary research, I can see a trend forming combining geometric prints with aerodynamic shapes
in a solar pallete, I would like to use the colour scheme of the concept with Spring Summer impulsive colours such as Neon
Orange, Sunny Yellow, Shimmering Pink, Tan, Peach, Teal and Nude Salmon with clean cut black and whites in a geometric
graphic combination print.
Here are three images reflecting graphics, street style, catwalk and high street for s/s13 using my idea of 60s/90s solar
geometrics.
graphics Street
style –
susie
bubble
Balmain at
paris
fashion week
- designer Topshop s/s13
13
DEVELOPMENT IDEAS
60’s workwear
Block colours and
short cut styles
60’s style
contemporary
60’s hair and makeup
with futuristic features
Style Icon haircut
Street style and
bloggers adaptations
These ideas are
starting to form
colour and print
ideas for my trend
collection, florals
and geometrics with
bright colours and
neutral contrasts.
Print Idea’s
14
I have noticed a pattern in colour schemes surrounding the era and
theme of my trend. The 90’s saw a lot of neutral, raw hue’s with
magnetic warmth; peaches, salmon, orange, yellow, tan. The theme;
solar and space; surrounds electric cool colours like black, navy,
dark grey, green. Mixing these two palettes together can form
combinations like tessleated prints like the artwork below.
Amalgamating light and dark can frame a shape and form a basic print
to incorperate throughout my capsule collection.
Colour Palette
Spring accents
15
This is the core colour
palette I will be using to
illustrate my macro trend.
Using pantone I have selected
hues that will be reflected
in my accent colour garments
and the core colours that
fall into autumn winter.The
image of pantone colours
above is the core colour
palette for my trend.
Pre autumn winter palette; black, navy, dark grey, green, deep red
High summer accents
Fabric idea’s and swatches
16
Mary Katrantzou style swatches of fabric and
prints, these prints would be perfect for my
trend as they incorperate summer and
futuristic graphics, linking back to my
aerodynamic trend these shapes add character
to my trend for spring summer.
Classic denim fabric for
jeans and shorts, I want to
use a light denim instead
of any other shade as this
has a more summer vibe to
it.
“In summers, the best texture
is one that soaks sweat and
gives you a cool feeling.
Cotton is no doubt the best
deal. Extremely light and water
resistant, nylon is another
good alternative. Linen can
also be opted for as it is
sheer light, but develops
wrinkles very soon. Its not
very suitable if you are
traveling. If you are looking
out for some real cheap pocket
friendly stuff, then you can
try out polyester. Well when
the talk is about easy washing,
micro fibers are just apt.”
Fabric
Here are some fabric ideas for the later months in
my trend, as summer is ending, layering has become
a nessecity and requires bulkier fabrics and
prints. I have decided on a light denim, as summer
is still not over denim is a staple and everyday
wear. Can also be used varied – shorts, ¾ lengths
and regular length jeans. Keeping with the colour
palette and 1960’s floral, sunflower prints was a
key print for me. The use of blue and peach will be
used in the style of preppy plaid and the velvet
will be an early trend for autumn winter dresses.
17
Denim
Velvet Ditzy floral Preppy plaid
Textures
18
The common textures that have a pattern in my
theme are metallics, the shine of sequins
connotes light and warmth of solar, and the
small geometrical shapes form a versatility to
styling. Layering and androgynous styles
reflect futuristic use of materials and 21st
century styles. I love the use of gold and
silver which suits my theme and era perfectly
and is something I will consider to develop
for my final trend piece. The pictures I have
collected show a avant-garde streamline
silhoettes in the garments and hair,
particularly the far right image on the middle
row. The image on the middle bottom row also
has a space theme effect, the sequin blazer
and 80’s inspired shoulder pads give off a
astronaught-esque look.
Embellishments
19
Here are some
embellishment ideas for
my trend. I have chosen
metalic studs and
spikes to represent the
futuristic/90s grunge
aspect and glitter and
gold to show solar
galaxy concept, the
gold chains are very
90’s too. I like the
idea of this 60’s style
cut out cape and would
like to include cut out
features in my
collection.
20
Geometric prints,
angular shapes,
streamline styles
Earth textures, deep
layering
Interior design,
art and substance
influence
Feminine nature
florals – late
60’s/70’s idea
Artistic, graphic
print, 3-D
Futurism
21
Topshop - commercial/high street Here are some examples from high street fashion retailer Topshop’s
current range, there is influence of the 1990’s with the dark
grungey tones in the models makeup and styling, the use of garment
shapes and cuts show a basis of next years spring summer collection,
60’s style mini skirts, masculine blazers, knee high boots and
florals. Which are all elements of my research so far into retail 20
years ago.
22
Asos – online fashion retailer Here is online fashion retailer Asos’ spring/summer 2013 collection, I feel that
it embarks all of the points I have researched into my trend using the 1960’s
revival of gypsy tops, long skirts, trouser suits and chunky wedge. Also the use
of model styles that ‘hippy’ look. The colour scheme is on point too, tan and
yellow, green and white and also length and fit has a lot to do with my
research.
Fendi - designer
23
Here is italian designers
Edoardo and Adele Fendi’s
catwalk collection for
spring/summer 2013. There is a
futuristic element within the
first picture, the peplum shape
has been popular this year and
creates an overskirt and
research has shown me that
layering is a particular style
for space/earth/solar theme.
Also the use of shiny glittery
fabric adds a space element.
The accessories in this
collection use my idea of
geometrics and the image bottom
right has an aerodynamic
streamline ensemble.
Street Style
24
Here is a selection of street style images
that have been influenced by my theme,
aerodynamic cut shapes like the style bubble
image on the far right, and futuristic style
garments like the black and white image
above.
Trend Garment Ideas
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• Jersey basics (t-shirt, vest, leggings)
Polo crops, cut out tops, bicycle/3/4 length leggings,
oversized vests.
• Fashion top (day and evening options)
Geometric prints, galaxy prints, embellishments studs etc
• Layering options (knits, waistcoats etc)
Blazer ¾ length sleeves, light oversized thin knit
grunge/holed/mesh
• Dress (day and evening options)
Short mini skirt dress, bodycon, polo neck dress, midi
length for evening
• Shorts
Denim shorts, print shorts, oversized shorts
• Trousers
Cropped, high waisted, tapered
• Jeans
High waisted levis, print jeans
• Coat
Trench, parka, light and nude colour
• Hosiery
Frilly socks and knee high socks
• Complementary accessories
• Complementary footwear
Garment variation visuals – Jersey Basics
26
Jersey basics – big 90’s influence, loose baggy crop tops to keep cool and look cool in the high summer,
team with high waisted jeans and thin knit jumper in the spring.
These kinds of
tops are found
mostly on the high
street and any
retailler will
produce them as
they are made from
cheap jersey
material and in
constant need. Can
add to any high
waisted trouser to
appear stylish.
I would like to
keep these to
the core colour
palette and
have the
fashion tops
showcasing the
futuristic
prints and
solar reference
as these basics
are a staple
garment.
Elbow
length
sleeves
Bodycon
Garment variation visuals –leggings, trousers, shorts and jeans
27
Vintage levis are a essential
staple, shorts worn in the day
in summer and jeans in the day
in spring
Mary Katrantzou style
graphic print tapered
trousers with 90’s high
waist influence
Printed graphic cycle shorts, with
galaxy print! Nude ¾ length leggings
and high waisted gingham shorts with
60’s influence
Modern take
on bicycle
shorts, knee
length.
Great for
under mini
skirts in
the summer.
Garment variation visuals – fashion top
28
Geometric print
shift tops and
blouses, stud
embellishments for
the evening and
casual galaxy tee
and geometric plan
top for day
Futuristic prints add fun character to a dull
shaped top
The geometrics and galaxy prints make these
fashion tops more luxurious to the basics
and can be adapted to the catwalk better
than the high street because of the print
quality and time gone into producing it.
Garment variation visuals - layers
29
Geometric light print ¾ length sleeve blazer representative of the 60’s androgynous look. Plaid oversized
jumper, thin holed knit mesh jumper just to thrown on in the cold evenings in spring.
Grunge and 60s combined, in summer wear with
futuristic straight top sunglasses for the
aerodynamic trend
Garment variation visuals –Dresses (night and day)
30
• Dress (day and evening options)
60s and 90s inspired cut
out dresses, featuring
streamlined bodycon
enhancing shapes with
aerodynamic feel
Floral midi dress, plain
asymetric dress and cut out
with flippy skirt are garments
for daytime
Bra and skirt dress, bodycon polo
neck dress and full embellished
skirt dress for evening wear
Garment visuals - bottoms
31
Bottoms: Shorts,
Trousers, Jeans
Denim shorts, print shorts,
oversized trousers, cropped
length, high waisted shorts,
tapered, levis high waisted
jeans, printed jeans.
Summer styles, early spring jeans
and trousers then shorts for high
summer temperatures. I think the
high waisted element really comes
across with a 90’s vibe, cropped
trousers were very 90’s supermodel
style and I would love to
incorperate this stlye into my
trend. The shapes of the shorts
are figure hugging and shapely,
giving off a aerodynamic style so
that they form a shape streamlined
to look good.
Frilly socks are on
trend and add a
feminine girly look to
any outfit, these will
look great with the
cropped trousers
Garment visuals - Coats
32
Coats for spring:
Trench coat will be best suited to spring as it is lightweight but
still keeps in warmth, the nights will be chillier than the summer
nights so its length is key to the temperatures. The colour scheme
will be light neutrals and beiges as not to flamboyant the colour
scheme of the tops and printed shorts.
Coats for summer:
Parka coats will be best suited to
summer because they are shorter in
length compared to the trench coat
designers but are still lightweight and
stylish, light and nude colours will be
the styles just like the trench coat as
not to take away from the garments
visuals.
I don’t want to feature too many styles
of coats in my trend collection because
the colours and garments are set for a
hot spring summer and coats will bulk
up the lightweight style of the trend
im forming.
Prada and topshop unique
catwalk images here have used
long socks with their short
dresses, I would like to use
this style with my coats and
have knee length socks as an
accessory with those
Garment visuals - Swimwear and accessories
33
The swimwear focus will
be on the futuristic
shapes and aerodynamic
streamlines. The colour
scheme will be like
solar flares of colour
and prints, I would
like an all black
collection of swimwear
with splashes of colour
like the image on the
left.
The sunglasses will
have a strong decade
influence, like these
big round john lennon
style glasses from the
60s and the ultraviolet
style from the 90s.
The jewellery
teamed with the
swimwear will be
chunky and
shapely, the
clean cut
triangle shapes
will go well with
the streamline
garmetns and the
playful coloured
bead necklace is
very 90s
inspired.
Make up and hair moodboard
34
Makeup and hair
Here is a moodboard of hair and makeup I
would like to include in my trend
collection, the colour schemes fit in
with the garment palettes and the shapes
are very aerodynamic. The hairstyles I
have tried to reflect a 60’s and 90’s to
today relevance but keep in with a
streamlined futuristic style.
Makeup hairstyles
Ideas for capsule collection
35
Here are some of my own sketches that I have drawn inspired by the images I have
collected in this portfolio. They are basic drawings but I have got a trend of high
waisted skirts and shorts and cropped tee’s, which will be the main feature in my trend
as I can adapt this to high street retaillers such as topshop who have this in their
basic range.
I can see a
strong
60’s/90’s
influence in
these
designs. At
the time I
wasn’t sure
on prints so
these will be
added later.
Trend adapted to brand
36
I think that my trend is already quite commercial as I have taken a lot of influence
from retailler collaboraters such as Mary Katrantzou who has worked with topshop,
and the basic jersey fabrics and styles relate to high street fabric budgets so this
trend would fit in with high street brands.
This look is becoming more evident on the catwalk as designers take influence from
street style, the high street wearers, and forming their own collections so this
trend would also be adaptable on the catwalk. I think the prints and graphics appeal
more to the catwalk as they will cost a lot more to be printed making the garment
more costly but the more basic styles of garments would work with the high street, a
mix of the both makes this trend adaptable to the high street.
The high street brand I think this trend works more with is topshop because it is
the popular highstreet shop that provides uniform for the entire female population
of the uk aged between 17-21 and the vast majority of these females congregate on
university campuses, making this a trend for young people created by a young person
myself.
Prints and high
waists
Futuristic sunglasses
Mary matrantzou florals
and streamline cut
garments
Grunge print with 90s
influence
Block colour, 90s
hairstyle
Trend adapted for Autumn/Winter 13/14
37
Louis Vuitton recently unveiled its unique Objets Nomades
Collection to Europe which is currently on display at the brand’s
New Bond Street Maison in London.
The products that have crafted the collection are “a series of
objects connected to travel”. The brief behind these designs was to
create “limited edition foldable and modular furniture, or other
portable accessories which facilitate the life of modern
travellers.” - Louis Vuitton
This latest addition to the Louis Vuitton portfolio encompasses the
trends that MPDClick have forecasted for the coming S/S 13 and A/W
13/14 seasons. The trend Modern Artisan, for the S/S 13 season
focuses strongly on how luxury brands market true craftsmanship, as
well as the celebration of techniques steeped in quality and
heritage that have been passed down through generations. With the
increase of outdoor pursuits and adventure, collections like this
will become a vital theme for future trends.
A/W 13/14 will see an adapted muted tone of floral and
graphic prints, with a sixties feel. The skirts will be
longer and the shoes chunkier, like this doc martins with
graphic prints. The extract on the left has aerodynamic
streamline object images that shape the items in a
innovative way like the garments will in this collection.
Final collection examples
38
High summer End of summer Spring
High summer
outfit uses
the 90’s/60’s
style
garments with
graphic
prints and
florals, the
glasses and
handbag give
it a
futuristic
feel and the
shapes are
representativ
e of
aerodynamics.
End of summer
outfit has a
streamline
coat and uses
the basic
crop top and
high waisted
skirt
featured in
the garment
visuals with
a 60s
inspired
heel. This
outfit has a
modern toned
down
futuristic
approach.
This spring outfit
incorperates the
60s cut out cape
look with a crop
and high waist
ensemble.
Evaluation
39
I am pleased with the way my trend has formed.
The transformation from initial ideas and
decades to final collection has shown a
development in 60’s and 90’s styles and
garments, with futuristic prints and graphics
and fiery solar flare colour palettes. I feel
that my collection has embarked all of the
research I have conducted, the final collection
is a true reflection of the decades and the
aerodynamic garment ideals that I first set out
with. This collection is destined for the retail
environment as the fabircs and styles are easily
adaptable to everyday wear and using affordable
pieces. The trend focus of aerodynamic, futurism
and solar is reflected in the colour palette
more than print, as summer has a high focus on
colour and style, minimal use of prints
throughout the collection adds a unique style
and starting point to the whole trend. For
example one geometric print top with all the
colours can spark off so many different styles
taking influence from each of the colours used
in the one top, forming a co-ordinated fashion.
This collection is definitely something I would
wear myself and I have aimed it at people my
age. The style of the portfolio uses elements of
Company Magazine house style, the courier font
on a coloured background and underlined text
makes a quirky young style. If I were to improve
my portfolio I would try to make galaxy print
using paints and bleach onto jersey to see how
this look can be adapted for DIY as that is a
trend forming with youtube tutorials and
bloggers making my trend more versatille.
Bibliography
40
PG 1. Wgsn trend forecasting http://www.wgsn.com
PG 5 Figure 1, contemporary dress, only-apartments.com
PG 6
http://www.nasa.gov/mission_pages/hubble/science/fomalhaut.html
http://www.handbagsgeek.com/fendi-springsummer-2011-show/
http://www.fashionreview.com.au/womenswear-trends-summer-2013/
http://www.universetoday.com/14645/2012-no-killer-solar-flare PG 10 http://www.maycieafterfive.com/2012_08_01_archive.html
http://www.stylebubble.co.uk/style_bubble/2010/03/spring-
solution.html
http://fashion.telegraph.co.uk/Article/TMG9571615/1182/Paris-
Fashion-Week-Balmain-springsummer-2013.html
http://www.lmcworldwide.com/blog/2012/11/08/michelle-humphrey-
topsho-ss13/ PG 12 http://kalaeallday.blogspot.co.uk/2012/07/mary-
katrantzou.html
http://www.lmcworldwide.com/blog/2012/11/08/michelle-humphrey-
topsho-ss13/ PG 13
http://www.pantone.co.uk/pages/pantone/index.aspx PG 14 Mary katrantzou -
http://www.bing.com/images/search?q=mary+katrantzou+fabric&view=det
ail&id=1AB34F012F122B73C21106C7CAE4BD04DE06DB03
Cotton - Cotton photo from the USDA ARS Image Gallery .
Pg 15 http://sammydvintage.com/vintage-style/90s/1990s-fashion-
thrift
http://dittofabrics.co.uk/index.php?route=product/search&keyword=de
nim&page=2
http://www.coroflot.com/slwilkin/FOREVER-21
https://store.fabrics-
textiles.com/product_info.php?products_id=981&osCsid=mnhwmjuoy
PG 19 – topshop.com
PG 17 http://www.rucraft.co.uk/papercraft-and-
cardmaking/papercraft-and-cardmaking-embellishments/glitter-
dots-metallic#.UMncAkI-5hM
http://matterofstyle.blogspot.co.uk/2011/01/sass-and-crystal-
studs.html
http://peanutbuttered.com/tag/spikes-and-stud-embellishment/
http://nicholasoliver.buzznet.com/user/journal/5128491/head-
still-somewhere-90s/
http://www.etsy.com/listing/112720374/vintage-60s-abella-paris-
royal-blue
PG 20 – asos.com PG 21 – fendi.com
PG 22 – my pinterest moodboard collections
http://pinterest.com/emmasalterr/street-style/
PG 23 http://fashionista.com/2011/06/the-ten-best-
fashion-illustration-blogs/
http://trendland.com/kathryn-elyse-fashion-illustrations/
http://adamwilkinsondesign.blogspot.co.uk/2007/07/jason-
brooks-digital-illustration.html Pg 25 http://styleclone.com/8206/trend-2010-cycling-
shorts/
https://marketplace.asos.com/boutique/loving-
youth/blog/high-waisted-90s-levis-jeans
http://www.coatsindustrial.com/en/apparel/leather-
wear/trousers Pg 26
http://www.wonderlandmagazine.com/2012/04/wonderl
ust-milly-simmonds/120325_milly__149low/
https://svpply.com/item/1628148/Galaxy_Print_Top
PG 27
http://www.etsy.com/shop/NewmanHall?sold_listing
_id=92473122
PG 28
http://www.bengtfashion.com/collection/clothing/t
hree-floor-orient-dress/
http://keungzai.wordpress.com/2012/12/04/vogue-
co-uk-online-fashion-week-ss13-preview-day-2/
http://fashionfinder.asos.com/womens-Motel/Motel-
Zabby-Sleeveless-Turtleneck-Dress-in-Black-Batik-
Tie-Dye-1776123
http://www.burdastyle.com/pattern_store/patterns/
60s-dress-by-alexandra PG 30 Trench -
http://www.bing.com/images/search?q=summer+trench+c
oat&view=detail&id=EEC09B9B05FE3CE46A8547F4A766AE3A
2E7CE96B
Parka -
http://www.bing.com/images/search?q=summer+parkas&v
iew=detail&id=22C51A1867C09AD67A7CB1DC25B75F5B60279
9CA
Over knee sock -
http://www.bing.com/images/search?q=Socks+Over+The+
Knee+catwalk&view=detail&id=C783FD709AD23FA495FB5DF
EB8454AF2B08665AD
Bibliography continued
41
PG 32 2 models -
http://www.bing.com/images/search?q=topshop+s%2fs13&view=detail&id=
00AD7D8352B432323D1507E7A50A4969D1D758C8
Marc jacobs -
http://www.bing.com/images/search?q=+s%2fs13+makeup&view=detail&id=
89400D133BBF70A20992397CA0355BD915003BF7
Purple hair - colored hair | Tumblr
Ponytail - Pony in the 50s Look hairstyles 2012
PG 34 Images courtesy of topshop.com and stylebubble.com PG 35 Top and skirt - http://nowfashion.com/formal-a-w-
2012-2013-lb-1873.html
Objects – louis vuitton mudpie.co.uk
http://trendjournal.mudpie.co.uk/?cat=3&paged=3
I have tried to source images and credit where possible,
although I started doing this part way through the
portfolio so some image credit is missing.
Images on PG30 are my own sketches of my trend collection
www.mudpie.co.uk/trendjournal
Portfolio presentation has been influenced by some elements
of Company magazine December ‘13