this isyour business’s most important promotion...

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W W W . N M X L I V E . C O M

Most ImportantThis isYour Business’s

Promotion Opportunityof the year

2013 - LAS VEGASRio Convention Ctr.Conference: Jan. 6-8 • Exhibits: Jan. 7-8

Presented by


“If you want to see the future then you have to be here. That’s how you become a transformational organization and how

you build competitive advantage.”

— Bonin Bough, Global Director of Digital & Social Media, PepsiCo

global influencers converge here

> To Get Business Done

New Media Expo (NMX) is the epicenter of the biggest communication revolution in history. New media is changing peer networking, news reporting, media consumption, and relationships between customers and brands. If it hasn’t already, it will radically change your business.

Thousands of social influencers and internet icons converge here every year to share the latest trends in new media tools, tactics and strategies.

This mega event is the only industry-wide new media tradeshow and conference, attracting decision-makers from across the blogosphere. From the publishing and broadcasting rockstars in blogging, podcasting, web TV, internet radio and YouTube, to citizen journalists, social media and community managers and C-level executives, they're all here with a common interest...All things related to social media, and connecting with companies like yours.

This event is the single most important promotion opportunity of the year for your business.

NEW MEDIA EXPO > LAS VEGAS: R io Convent ion Ct r. Jan . 6-8 , 2013 | PAGE 2

Guy Kawasaki Jeffrey Hayzlett Darren Rowse Jermaine Dupri Joanna Drake Earl Kevin Pollak

Bonin Bough Brian Solis Rob Barnett Chris Brogan Jeremiah Owyang Don Lemon

Gary Vaynerchuk Penn Jillette Jim Louderback Cali Lewis Tim Ferriss Adam Carolla

Mark Cuban Amber Naslund Jay Baer C.C. Chapman Wendy Piersall Jason Falls

Richard Jalichandra Scott Monty Scott Stratten Laura Fitton Chad Vader Aliza Sherman

“I still get cramps in my hand from all the notes that I took! Everything was amazing. I can’t pick

one thing that was the best. There was so much helpful information.”

“The quality of the presenters was Awesome!. Plus the breadth of the content, incredible.”

world’s largest new media conference

> 3 Days of Leading-Edge Presentations by Industry Icons

The Conference that will transform you, your blog, and your business. If you are a new media content creator, or a fortune 500 company you will find the education you need at the worlds largest and most comprehensive New Media and Social Media Conference.

Attendees come by the thousands to enjoy 3 days of leading-edge seminars and keynotes presented by thought leaders, maverick online content creators and media moguls from across the globe. These are the people driving the newest Social Media trends and methods, New Media communication and technology, and digital publishing and broadcasting business success.

Speakers have included renowned personalities such as:Mark Cuban Guy Kawasaki Jeffrey Hayzlett Jermaine DupriRob Barnett Gary Vaynerchuk Laura Fitton Brian SolisChris Brogan Amber Naslund Tim Ferriss Scott MontyJoanna Drake Earl Jason Falls Penn Jillette Don LemonAdam Carolla C.C. Chapman Chad Vader Aliza ShermanBonin Bough Scott Stratten Cali Lewis Jim LouderbackAnd hundreds more...

This is where businesses and content creators come to get Educated, Empowered and Inspired!

Presented by



• More than 40,000 individual posts tracked over just 3 days.

• Day 1 generated 15,421 posts by midnight!

Radian6, a social media monitoring company, indepentently tracked and reported social data below from just a single event.

“Looking at the social media data, it’s pretty clear that the event generated a lot of buzz.” — Radian6

“We met so many passionate bloggers and social media professionals! We learned tons talking to

them; the feedback was really helpful in how we can further improve our product. We can definitely

say this is The Event for anyone in the blogging and social media industry..”

— Chang Kim, Google/Blogger

the industry’s most socially visible event

> More than 300 Million Impressions in just 3 Days*

This is the first and only industry-wide event for New Media and Social Media and prolific social sharing by attendees continuously nurtures growth, reach and opportunities for our sponsors.

In the minds of industry leaders, new media and social media innovators and influencers--and social savvy brands--this is THE de facto event for education, business and networking opportunities. Our top organic search engine rankings are the result of years of comprehensive, quality conference content, the largest networking and exhibition environment in the new media industry, voluminous online social media coverage, and a highly-regarded attendee experience that keeps people talking, sharing, tweeting, blogging, and linking to our event site time and time again.

Influential bloggers and social media leaders post messages live from the show, reaching millions in their networks.

* Independently reported Twitter data by hashtracking.com during BlogWorld & New Media Expo 2011.

Presented by



“Best in the world. We flew all the way from Korea just for this event…awesomeness!”

— David Lee, Wetoku

“This is the 1 conference I’m willing to commute for 15 hours (each way) to get to every year.”

— Darren Rowse, Problogger.net (Australia)

a truly diverse & global community

> That Extends Your Brand Influence Internationally

New Media Expo attendees represent the global community because this is an event which attracts content creators, social influencers and online community leaders from more than 50 nations.

Australia Belgium BrazilCanada Chile ChinaCosta Rica Denmark EgyptFinland France GermanyGhana Hungary IndiaIndonesia Ireland Israel Italy Japan KazakhstanKenya Korea MalaysiaMexico Montenegro NepalNetherlands New Zealand NigeriaPakistan Panama ParaguayPhilippines Portugal RomaniaRussian Fed. Saudi Arabia ScotlandSouth Africa Spain Sri LankaSweden Switzerland TogoTurkey U.A.E. U.K.United States Vatican City State

Attendees come from over 50 countries. This worldwide social network and community footprint empowers event sponsors with global brand reach.

Presented by



Monthly Audience of Attendees

• 1 MILLION to 4 MILLION+ 22%

• 100,000 to 1 MILLION 24%

• 10,000 to100,000 33%

933 blog posts • 24,402 tweets • 336 news articles!“Twitter is a great way to get information to people who couldn’t actually be there. From those 24,402 tweets about this event, 44.49% of the tweets were original tweets. However, 36.35% of the tweets were retweets. That means that a good portion of the tweets were people passing on the talk to even secondary sources and beyond.”

“The conference also had people all over the world talking about it. A look at where tweets about the event were coming from shows us that people around the world were either at the conference, retweeting tweets from the conference or discussing the information that was coming from it.” — Sheldon Levine, Sysomos

Sysomos indepentently tracked reporting and social messages about the show (in just 3 days), and found...

Audience and Attendee Statistics based on attendee survey responses and analytics from sources such as Compete, Quantcast and Alexa.

GLOBAL REACH FROM THE SHOW

“We’re looking to bring more awareness and exposure to our support

tech and apps... There is a huge opportunity for exposure.”

— Thomas CornellBlackberry

reaching out touching millions

> Our Attendees are the Most Prolific Online Influencers

New Media Expo attendees reach more than 250 Million People each month with new media content including Blogs, Podcasts, Videos and Social Media networking using Twitter, Facebook, Google+, YouTube and more...

The audiences of our attendees have their own audiences and followers, whom they share with. This multiplying effect spreads impressions by orders of magnitude, generating more than 400 Million Impressions each month.

“Tweets just from 3 days at this event generated 323 million impressions, hitting 30.4 million people...that’s a story!” — Hashtracking.com

Presented by



“We’re signing partnerships, getting new talent into our community. There’s just incredible talent

here, opportunities to network and build your business contacts. It’s overwhelmingly positive.”

— Yury Polnar, Marketing AcquisitionsManager, Demand Media

new business, qualified buyers

> You’re in the Company of Decision-Makers

Attendees are here to do business. They come to find resources and make important business decisions. Our surveys reveal successful Expo experiences!

New Media Expo attendees are satisfied customers: 99.6% had a positive experience and plan to return!

92% recommend New Media Expo to friends & colleagues.

“We’ve been very pleased with the traffic...Our product is for video, which is growing by leaps and bounds—especially in the blogging space. Blogword is the perfect venue to show-case our product.” — Christine Porter, Telestream

79% of attendees came to visit exhibitors and make new business contacts.

“The show has been phenomenal for us. We launched a product live from New Media Expo. The influencers for the customers that we designed this product for are attendees here. We absolutely have met our objectives… The traffic has been really good business — people stopping by our booth are interested, engaged and willing to ask questions. They aren’t just looking for handouts; they are really interested in learning about the product!” — Kathy Edwards, Lexmark

78% of attendees found new vendorsthey’re planning to do business with.

Data shown from Attendee Survey.

Presented by



Emails

Blogging &Micro-blogging

Photos, Videos

& YouTube

Podcasts,& Radio

Location-based Services

Social Index Sites

Twitter,Facebook,Google+ &

Other SocialNetworks

Mobile SocialMedia Posts

Instant Messaging

Attendees share brand impressions across the Web.

“We got the word out to our target audience much more efficiently than through traditional marketing

channels. The resulting buzz landed us press in top-tier blogs such as Engadget and GigaOm, as

well as traditional outlets like PC Magazine.”

— Dan Pacheco, Founder & CEO, BookBrewer

sharing your brand in real-time

> Amplifying Impressions from the Expo to the World

89% of attendees post online from the Expo, sharing their experience on Blogs, Twitter, Facebook, Podcasts, YouTube and more...

New Media Expo on-site experiences are shared by our attendees continuously, engaging communities in important conversations about your brand. This is your opportunity to participate in these brand defining conversations and build new relationships.

Data shown from Attendee Survey.

Presented by



“I went to this event, took a camera and shot little vignettes and put them on the air. It’s

really crazy how social media takes the power of an idea to the next level.”

— Don Lemon, News Anchor, CNN

this is one event that makes the news> Covered by Far-reaching Media and News Sources

New Media Expo draws coverage from major traditional and online news media including CNN, ABC, NBC, CBS, Wall Street Journal, Inc., LA Times, USA Today, Fast Company, Forbes, Huffington Post, TechCrunch, WebProNews, Tech Zulu, TNW and more...

This is an exciting forum for members of both the new and traditional media. Stories covering presenters, innovative new media tech start-ups, social media trends and online business spread around the globe via news sites, blogs, TV & radio interviews, live-streamed videos, podcasts, Twitter, Facebook, YouTube, Google+ and other social streams.

The hottest industry news begins here.

Presented by



“New Media Expo gives us the opportunity to get directly in front of our audience and meet

our community in real life. The conference attracts an amazing group of bloggers in a fun

environment that makes it well worth a booth in the Expo hall..”

— Jenna Langer, Dir. of Community & Strategy, Livefyre

get key feedbackfor new products

> Real-time, Live Reactions for Beta up to Final Launches

New Media Expo is your face-to-face testbed and marketing springboard with voracious technology consumers, early-adopters and new media experts all under one roof.

New media companies come here to show early-stage technology and get critical feedback for one simple reason: savvy consumers arrive in droves looking for what’s new, innovative and on the cutting-edge.

Livefyre gave first peeks at their blog commenting technology in beta form at an earlier New Media Expo event, gathered feedback, then returned to the Expo to launch and market the final product (they even did their first live installation on an attendee’s blog right in their booth).

“Between the product demos and blogger interviews, we were able to meet a ton of people and connect with some truly amazing members of our community. Our booth was buzzing from the minute the convention center opened and it felt like things didn’t slow down until we were on the plane back to SF...We were literally blown away by the passion and energy of the blogging elite.” — Joe Bertino, Marketing Manager, Livefyre

Presented by



“We’re here showing off our newest cameras, connecting with all the bloggers

and videographers, the people who do the most innovative things with our products. And we’re getting important feedback to

see what they like and don’t like.”

— Jennifer Cisney, Social Media Manager, Kodak

get social, innovateand connect

> Reach Customers with Fresh, New Brand Experiences

New Media Expo is your special opportunity for exploring the newest ways to connect with your marketplace using social media, online communities, modern technology and entertainment.

Isn’t it about time you caught up to your customers with technology and communication? Want to truly think and act outside the box with your marketing this year? Get creative, get customers involved using the latest social tech, and do it here, where the early adopters flock and flourish.

“The first ever QR Code Trip was a resounding success and gave Kodak the opportunity to work with some great brands to engage fans and friends at the show. More than a thousand QR Code Trip brochures were distributed to attendees and the initiative was covered in the press and on many influential blogs.” — Tom Hoehn, Director, Worldwide Interactive Marketing, Kodak

NMX is the place to get your marketing up to speed, connecting and creating conversations with customers.

Presented by



“It's about learning how to speak with your customers again. Getting into the channels

where they are. This why we're here.”

— Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company

the place for activation and engagement

> Engaging the Influencers Creates Growth Opportunities

New Media Expo is the ultimate plaform for engaging marketplace trendsetters with social media-powered promotions that introduce, inform and most importantly invite influential consumers into new experiences with your brand.

Ford engaged influential consumers and sparked conversation across the social web with creative brand activations at New Media Expo. Ford Motor Company’s Group Vice President for Global Marketing teased attendees with the launch of the new Ford Escape GoldRun National Challenge at the 2011 event. By scanning QR codes on the camouflaged all-new Escape SUV, attendees were taken to a special microsite for an exciting mobile/social challenge. New product customizer apps for web and iPad, and a new electric car, were introduced live on the show floor as well.

"This is the most important place for a CMO to be." — Jim Farley, VP for Global Marketing Sales & Svc., Ford Motor Co.

Presented by



59%

36%

32%

16%

15%

14%

9%

(up from 40% 1yr ago)





(up from 9% 1 yr ago)


New Media Content Creator

PR/Ad/Marketing Agency

Small to Mid-sized Business

New Media Product/Svc Sales

Corporate Communication

Education

Traditional Journalism

Connection to New Media

79%

65%

21%

18%

17%

16%

15%








Blog

Social Network (Twitter, FB, etc)

WebTV or Internet Video

Podcast or Internet Radio

E-Books

Digital Photography

Online Forum

Type of New Media Produced Annual Revenue of Blog or Site

• greater than $500,000 12%

• $200,000 - $500,000 5%

• $5,000 - $200,000 20%

• $5,000 or less 24%

Data shown from 2011 Attendee Survey.

26% CEO, President,Owner, Founder

2% Business Coach, Consultant

8% Blogger,Vlogger

2% Educator,Student

7% Editor,Journalist

14% Director,Manager

Job Titles & Roles10% CIO, CTO,COO, CMO, VP

3% Developer, Tech,Engineer, Webmaster

1% CommunityDirector, Evangelist

12% Bus. Dev.,Sales, Mktg., PR, SEO

1% Creative Director,Digital Artist

15% Other NewMedia Consumers

Gender Makeup • Female 49%

• Male 51%

attendee profile and statistics

> Content Creators, Decision-Makers, Business Leaders

Presented by



Presented by


For Sponsorship and Exhibiting Opportunities contact:

Patti Hosking, Director of Business Development • Phone: 858.309.4747, x109 • Email: [email protected] • Skype: patti.hosking

©BlogWorld, LLC. All Rights Reserved.

It’s time to make a breakthrough in your marketplace.

Time to develop relationships, conversations,

understanding and market share.

It’s time to grow your businesss, at New Media Expo.

2013 - LAS VEGASRio Convention Ctr.Conference: Jan. 6-8 • Exhibits: Jan. 7-8

this isyour business’s most important promotion...

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