promotion mix"methods of promotion"

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Presentation on promotion mix its method and new methods adopted by business and importance of social media in promotion

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Page 1: Promotion mix"methods of promotion"
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Meaning of PROMOTION

An action taken by a company's marketing staff with the intention of encouraging the sale of a good or service to their target market. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers.

The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion.

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Promotion Mix Definition

Innovative combination of promotional ideas like print or broadcast, person-to-person selling, direct marketing, etc., used for particular product or for multiple products.

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Promotion Mix

advertising

InternetMarketing

PromotionMix

personal selling

publicity

sales promotion

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Methods of Advertising

Print Advertising Broadcast Advertising Outdoor Advertising Public Service Advertising Product Placement

Advertising Cell Phone & Mobile

Advertising Online Advertising

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Methods of Personal Selling

Sales Calls Telephone selling Internal selling Entertaining

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Methods of Sales Promotion

 Refunds  Discount Product Combination Lucky Draw Full Finance @ 0% Samples or Sampling Contests

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Methods of INTERNET PROMOTION

Search engines Linking strategies Viral strategies E-mail publishing Networking Paid advertising

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Factors That Affect The Promotion Mix

Type of ProductStage in the Product Life

CycleTarget Market

CharacteristicsActions of CompetitorsAvailable Funds Buyer ReadinessType of Distribution

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Creating a Promotion Plan

Choose Promotion Mix

Develop Promotion Budget

Set Promotion Objectives

Identify Target Market

Analyze the Marketplace

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Examples of Promotion Objectives

Objective: To Remind

To remind consumers that AMUL butter is the creamiest butter and is available at their nearest grocery and convenience stores

Objective: To Inform (Awareness)

To increase the top-of-mind awareness level for AMUL butter from 16 percent to 24 percent

Objective: To Persuade (Attitudinal)

To increase the percentage of parents who feel that AMUL butter is the best butter for their children from22 percent to 35 percent

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Promotion medium At present

Promotion in 1990

Comparison between Promotion medium now(present) and in past

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Sweepstakes are a form of gambling where the entire prize may be awarded to the winner. [1] Originally it applied to horse races but the term is now used for various lotteries and marketing competitions.

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2013

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Brand promotion through sms

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cell phones will reach 7.3 billion by 2014.

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Social Media: Brand Promotion

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Social Media: Brand Promotion & Reputation Management

Social Media Conversation Types

Social Networks are ongoing conversations.

There are three types of social conversations.

Long Conversations = Facebook, MySpace

Short Conversations = Twitter

Distant Conversations = Blogs, Message Boards, etc.

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Social Media: Brand Promotion & Reputation Management

Establish a Presence on Facebook

The Largest Social Network (over 300 million users)

The Fastest Growing Advertising Network (contextual, relevant)

The Best Free Tools for Promoting Your Business:

Pages (Promote Products, Discussions, More, etc.)

Groups (Promote Products, Discussions, More, etc.)

The Best Place for Open Discussions (outside your website)

The Mobile Application (iPhone, Blackberry)

The Best Way to Build Community for Your Brand

Carryover Users to Your Website (FBConnect)

Friend Recommendations (growth user base)

Shared Content (increased exposure)

I predict Facebook will become the “Google” of social networks

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Social Media: Brand Promotion & Reputation Management

Facebook Advice / Best Practices

Promoting Your Brand / Products / Services

Establishing a Fan Base / Group Members

Frequent Communications w/out Overdoing it…

Discussion Boards

Wall Posts

Know When to Message

Keeping Your Customer Base Happy

Fast Service + Resolutions = Happy Customers

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Social Media: Brand Promotion & Reputation Management

Establish a Presence on Twitter

Extremely Fast Growing Social Network

Extremely Open for Connecting w/ New People (vs.- Facebook)

Free Tool for Promoting Your Business:

Promote Your Content (RSS Feeds)

Find New Customers (One on One Discussions)

Support Existing Customers (One on One Discussions)

Locate Potential Consumers (Advanced Search Tools)

Open Discussions (keep your tweets balanced)

The Mobile Applications (iPhone, Blackberry)

As Twitter continues to Evolve, we continue to find new uses…

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Social Media: Brand Promotion & Reputation Management

Twitter Advice / Best Practices

Making Friends & Finding Followers

Promoting Your Brand / Products / Services

Personal Communications

@replies and DM’s (be transparent, consistent)

Pushing Content via RSS Feed

Don’t overdo your automated content

Show that you are “real people”

Keeping Your Customer Base Happy

Fast Service + Resolutions = Happy Customers

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Social Media: Brand Promotion & Reputation Management

Monitor Distant Conversations

Keep Google Eyes (Constantly Search for Your Brand)

Blogs / Websites (Opinions, Reviews, etc.)

Forums / Message Boards (Support, Reviews, etc.)

Your Competitor Presence (Where are they?)

Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)

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Thank YouMade by:-Abid Siddiqui B.B.A 2nd year