How The Power of Pay Per Click Marketing Can Explode Your Business’s

EarningsCapture Prospects, Build Relationship

Boost Sales

• Automation Edge is principally involved in:

- Windows Automation - Marketing Automation

• Through Marketing Automation, We help companies :

- Cut cost - Boost productivity - Increase sales

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• Setting Up And Maintenance of Campaign Is Time Consuming And Tedious

• Lack Of Mechanism To Measure ROI and Maximize Conversions

• More Time Needed To Work On Things That Matters Most – Follow Up And Covert Prospects

General Problem/Challenges

• Rising Cost Per Click With Rising Keyword Competition

• Low Click Through Rate (CTR)

& Quality Score Due To Unfocused Ad Groups, Keywords and Landing Pages

• Lackluster Conversion Rates

And ROI

Specific Campaign Problem/Challenges

• Drive Targeted, Qualified Traffic To Your Website

• Create Attention & Appeal For Your Offerings

• Convert Prospects To Customers Through Highlights Of Your Competitive Advantages

Objectives

• Obtain “Targeted & Warm” Prospects – Who Are Already Looking For You

• Create Loyal Clients With A Lifetime Value

• Unparalleled Effectiveness, Flexibility, Control & Predictability Compared To Other Advertising Channels

Benefits Of Pay Per Click

Your Customers Are Specifically Searching For YOU!

Google Adwords

- Relevant: Keyword Advertising

- Measurable & Trackable (ROI)

- Allows for testing and tweaking

- Fully control your ad budget

- Easily create and edit your ads

• Fast Roll Out Of Ad – Decide On Ad And Immediately Attract Prospects

• Pay Only Upon Performance

- CPC & CPC – Every Dollar Goes To Bringing Prospect To YOU!

• Measurable and Trackable – CTR, Conversion, Ad Spending, Ad ROI

Benefits Of Pay Per Click

1. Define Campaign Goals

- Specific To Your

Requirements/Directions

- Target Keyword Research &

Competitor Intelligence

- Analyze/Measure Suitability of

PrasannaDevi’s Website/Landing

Pages Relative To Targeted Keywords

Scope of Work

2. Campaign Set Up

- Set Up Relevant Keywords

And It’s Variations/

Permutation Mis-Spellings

- Targeted Keywords Grouping Per

Ad Group

Scope of Work

2. Campaign Set Up

- Writing of Tightly Focused

Keyword-Based Ad Copy

- 2 Ad Variations Per Ad Group

Targeting A Specific Keyword/Phrase

Scope of Work

2. Campaign Set Up

- Replicate For All Ad Groups In

Tight Keyword-Focused Manner

- Design Ad Groups Ad With

Targeted Keywords To Related

Landing Pages – So As To

Increase Ad Relevance &

Google Quality Score

Scope of Work

3. Measure Performance

- Setting Up Of Proprietary Tracking

Scripts And Codes

- Track Keywords Performance

According To Click-Through Rate,

Attention, Interest, Desire Level,

Clicks, Sales, Conversion Rate

(e.g. Sign Up Rate)

Scope of Work

3. Measure Performance

- Split/Taguchi Multivariance/

Orthogonal Testing

- Track Adwords Content Network On

Best Performing Website & Keywords

Level

- Track “Emotional Hot Button” Words

That Get The Clicks/Sales

Scope of Work

3. Measure Performance

- Track Which Hours/Country/Referred

Websites/Searched Keywords Bring

The Most Sales

- Track Variations Adwords Copy

Elements (Headline, Description Line

1,2 and Display URL)

- To Get Most Effective Ad Variation

Scope of Work

4. Optimize Performance

To Optimize and Tweak:

- Ensure Maximum Conversions

- Take Away Underperforming

Keywords, Ads, Phrases & Other

Factors

- Ramp Up Profitable Elements

Scope of Work

4. Optimize Performance

Scope of Work

Workflow At A Glance

- Ensure Maximum ROI

- Eliminate Guesswork And Find Out

What Works and What Doesn’t

- Staying Ahead of Competition By

Spying On Their Campaigns

Significance of Work

- Turn Campaigns Into Profitable

Ones As Quickly As Possible Via

Advanced Tracking

- Minimize Unnecessary Ad Spending

By Adopting A Scientific Advertising

Approach

- Save Precious Cost & Time

Significance of Work

Through Advanced Orthogonal and

AIDA Testing, We Can Track:

That Ad A Produces: 200 Clicks – 2 Sales

And Ad B Produces: Only 100 Clicks But 10 Sales

Winner: Ad B – 10% Conversation Rate

Significance:

Less Actions Needed, Faster Time, Less Cost Spent,

More Profit Earned

Examples

Example:

How Adwords Can Pay For Itself

1. Goal Definition And Campaign Set Up

(14 Days)

2. Measure, Optimization, Management

(Monthly Management)

Work Schedule

Common PPC Mistakes

(aka Fastest Way To Lose Money)

- Not Continually Testing and Tracking

- Dumping All Keywords Into 1 Ad Group

- Irrelevant Keywords In Ad Group

- Poor Landing Page – Not Relevant To Ad

- Writing Only 1 or 2 Ad For Whole Campaign

- Not Using Appropriate Negative Keywords

- Targeting Broad Unfocused Audience

- Leaving Adwords Account On Autopilot

Miscellaneous

Screenshots – KW Tracking - AIDA

Miscellaneous

Screenshots – KW Tracking - AIDA

Miscellaneous

Screenshots – KW Tracking - AIDA

Miscellaneous

Ad Examples

Miscellaneous

Competitor Ad Examples

Miscellaneous

- Experienced Team In Online Marketing &

PPC

- Better Than Risk Free Guarantee:

2 Weeks FREE Trial, If Decide Not To Go

Ahead – Get To Keep Work Done

- Will Not Work With Other Clients Bidding

On The Same Keywords As You (e.g.

Travel Agencies) To Avoid Conflict

Of Interest

Automation Edge’s Advantage